Ms Anna Ivanova


I am  a Lecturer in Marketing and Strategy within the Department of Strategy, Marketing and Innovation at Kingston University, London.

I have spent over 10 years attaining academic and hands on-career experience in management and marketing including running a marketing department of a boutique property agency in London.  Besides my teaching at Kingston Business School I also contributed to the modules at UCL School of Management and Hult International Business School.

My primary research interest is in the domain of value and brand love.

RECENT AWARDS (2019)    

Best presentation:

Is brand love blind? The impact of brand love on customer perceived value

10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames

Academic responsibilities

Lecturer in Marketing and Strategy


  • MRes
  • MSc
  • MABE

Teaching and learning

I am the module leader and tutor for Buyer Behaviour taught at level 7. Furthermore, I also teach Consultancy in Practice at  level 7.

Postgraduate courses taught