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I have joined Kingston Business School as a Lecturer in Marketing and Strategy within the Department of Strategy, Marketing and Innovation in 2019. Prior to that I have been teaching at KBS as an Hourly Paid Lecturer for 4 years. Besides my teaching at Kingston Business School I also contributed to the modules at UCL School of Management, Hult International Business School and University of Arts London between 2015 and 2019.
I have spent over 10 years attaining academic and hands on-career experience in management and marketing including running a marketing department of a boutique property agency in London.
My primary research interest is in the domain of value and brand love.
RECENT AWARDS (2019)
Is brand love blind? The impact of brand love on customer perceived value
10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames
Lecturer in Marketing and Strategy
I am the module leader and tutor for Buyer Behaviour taught at level 7. Furthermore, I also teach Consultancy in Practice at level 7.
Anna's broad research interest lies on the intersection of the domains of brand management and consumer behaviour, with a focus on understanding psychology of consumers towards loved brands.
Ivanova, Anna, Kalafatis, Stavros P. and Ledden, Lesley (2019) Is brand love blind? The impact of brand love on customer perceived value. In: Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life; 02 - 04 Jul 2019, London, U.K.. ISBN 9781527242623
Ivanova, Anna, Ledden, Lesley and Kalafatis, Stavros (2019) Is brand love blind? In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)