Ms Anna Ivanova

About

I have joined Kingston Business School as a Lecturer in Marketing and Strategy within the Department of Strategy, Marketing and Innovation in 2019. Prior to that I have been teaching at KBS as an Hourly Paid Lecturer for 4 years. Besides my teaching at Kingston Business School I also contributed to the modules at UCL School of Management, Hult International Business School and University of Arts London between 2015 and 2019.

I have spent over 10 years attaining academic and hands on-career experience in management and marketing including running a marketing department of a boutique property agency in London.  

My primary research interest is in the domain of value and brand love.

RECENT AWARDS (2019)    

Best presentation:

Is brand love blind? The impact of brand love on customer perceived value

10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames

Academic responsibilities

Lecturer in Marketing and Strategy

Qualifications

  • CMBE
  • AFHEA
  • MRes
  • MSc
  • MABE
  • PgDip
  • BSc

Teaching and learning

I am the module leader and tutor for Buyer Behaviour taught at level 7. Furthermore, I also teach Consultancy in Practice at  level 7.

Qualifications and expertise

  • Associate Fellowship of Higher Education Academy

Postgraduate courses taught

Research

Anna's broad research interest lies on the intersection of the domains of  brand management and consumer behaviour, with a focus on understanding  psychology of consumers towards loved brands.

Qualifications and expertise

  • MRs
  • MSc

Areas of specialism

  • Brand Management
  • Consumer Behaviour

Scholarly affiliations

  • Customer Insights Hub

Publications

Number of items: 3.

Conference or Workshop Item

Ivanova, Anna, Kalafatis, Stavros P. and Ledden, Lesley (2019) Is brand love blind? The impact of brand love on customer perceived value. In: Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life; 02 - 04 Jul 2019, London, U.K.. ISBN 9781527242623

Ivanova, Anna, Ledden, Lesley and Kalafatis, Stavros (2019) Is brand love blind? In: 10th Annual Faculty Research Conference: Contemporary Issues in Business and Social Sciences in a period of uncertainty; 03 - 04 Jun 2019, Kingston upon Thames, U.K.. (Unpublished)

Ivanova, Anna (2018) Blind love. In: 9th Annual Faculty of Business Research Conference: Contemporary Issues in Business; 04 Jun 2018, Kingston upon Thames, U.K.. (Unpublished)

This list was generated on Mon Sep 27 06:34:17 2021 BST.