Search our site
Search our site

Creative Writing & the Creative Economy Masters (MA)

Mode Duration Attendance Start date
Full time 1 year 2 or 3 days a week September 2017
Part time 2 years 2 or 3 days a week September 2017

Choose Kingston's Creative Writing & the Creative Economy MA

The publishing sector has a combined turnover of at least £20 billion. It is the UK's largest creative industry and includes a diverse range of writers, including novelists, poets, genre writers, copywriters, scriptwriters and biographers. This MA teaches you how to make a living from your craft by helping you develop excellent writing, a diverse portfolio and the business sense to make a living from writing. The course is suitable for both graduates and industry professionals.

What will you study?

You will study specialist creative writing modules to help you develop your voice, work on tone, plot, pacing and genre. By the end of the course, you will have developed your own writing style and acquired the practical and entrepreneurial skills needed to succeed in this creative industry.


A mix of project work and formal assessments, including essays, case studies, reports and presentations, plus the final Personal Research Project (maximum 12,000 words).

Why study a Creative Economy course?

Our Creative Economy masters courses give you the opportunity to gain a range of knowledge and experience, including:

  • Gain entrepreneurial skills – help create start-ups and pitch ideas to real industry bosses at a "Dragons' Den", and visit a wide variety of entrepreneurial businesses.
  • Brush up on practical workplace skills such as data collation, review and synopsis.
  • Our students come from all over the world to study on Kingston's creative economy courses, so you will finish the course with an international network of contacts.
  • Excellent teaching – the Managing in the Creative Economy MA course was ranked as one of the best entrepreneurship masters in the world by the Eduniversal masters ranking 2015/16, and Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
  • Regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events that connect the creative industry to the local community and give you a valuable network.
  • Students can add study at the prestigious Boston University to their programme and gain a dual masters degree.
  • Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

For the core modules, you will study with students from across all the creative industries programmes. For the specialist modules, you will study alongside fellow creative writing students. 

Core modules

  • The growth of the 'creative industries' within advanced capitalist countries is a phenomenon of the post-Second World War period – but they are difficult to define and measure.

    The first part of the module will be devoted to the history and definitions of the creative industries. The second part will be concerned with the issues that the sector is facing, such as labour issues, the role of technology, the need for funding and investment, the issue of sustainability and legal issues (intellectual property). This module will offer students the opportunity to grasp the contradictions inherent to the creative industries and their potential for changing – for better or worse – our societies, economies and cultures.

  • At the heart of Creative Industries is the notion of artistic creativity. However, far from being the result of individual 'creative geniuses', art works and creativity emerge as the results of a collective process. This is a capability that other sectors now need to understand and emulate. The European Commission's Directorate General for Enterprise and Industry has identified the Creative Industries as 'drivers of social and economic innovation in the economy'.

    This module aims to give students the knowledge and understanding of management processes and behaviours necessary for managing creativity and innovation in the creative industries. They will also explore the ways in which these processes can be used in other sectors of the economy.

  • Bridge the gap between creativity and business in this exciting module. You will learn how to develop an innovative product or service and turn it into a viable business by working in a multidisciplinary team. Through design thinking, you'll learn how to identify opportunities for innovation, develop a product that is centred on the user's needs, and design a business model to produce your innovation for the public. Combining skills and courses in new product development, business modelling, social marketing, branding, finance, web design, prototyping, empathy, storytelling and more, you'll learn not only what it takes to become a business creative, but you will also become one yourself. This challenging module is one-year long and combines the knowledge from your background with other modules taken at the University into a live, working business experience.

    To find out more about the learning outcomes of this module, visit the Design Thinking for Start-ups blog which covers what our students are currently working on.

  • The Personal Research Project is a self-initiated project reflecting critical evaluation of all your previous learning. It will draw on the knowledge and intellectual skills you have acquired from the core subjects, and the knowledge and skills you have developed in your particular specialism.

    Key to this process will be an awareness and understanding of different research strategies and procedures within a variety of contexts. You will become familiar with different research tools and, more importantly, be in a position to critically evaluate the various tools based on need, context, issues and purpose in relation to problem solving.

    This module is the culmination of the MA experience, and the most ambitious expression of individual interest, motivation, creativity and ability to deliver.


Specialist modules

  • This module offers a regular and intensive review of your writing in one of the following genres: poetry, crime writing, prose fiction, biography, drama, scriptwriting and writing for children.

    You will be advised on how to strengthen your knowledge of the codes and conventions of your chosen genre to produce a substantial piece or collection of work that will reflect your understanding of your chosen genre. You will apply detailed feedback on your work to your writing as well as using your increased knowledge of your chosen genre to make your writing more effective. These elements will help you improve the key transferable skills of analysis and implementation that will feed forward into your dissertation module and into all analytical/practical tasks you subsequently undertake.

  • In this module you will take part in a weekly workshop, during which you will present and discuss your own and other students' work. The draft work presented may include several genres and forms, such as crime writing, fantasy fiction, children's literature, historical fiction, science fiction, romance and autobiography. Practical criticism of student writing will be accompanied by discussion of the scope or constraints of various genres, as well as the implications of particular forms. You will focus on the transferable components of good writing: appropriate use of language, narrative pace, dialogue, expression, characterisation and mood.


You will have the opportunity to study a foreign language, free of charge, during your time at the University as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

Contact us

Admissions team


This course is taught at Kingston Business School and Penrhyn Road

View Kingston Business School and Penrhyn Road on our Google Maps

Contact us

Admissions team


This course is taught at Kingston Business School and Penrhyn Road

View Kingston Business School and Penrhyn Road on our Google Maps
Favourite this course

Find a course

Course finder


Kingston Business School AACSB accredited

AACSBKingston Business School joins an elite group of the top 5 per cent of institutions worldwide awarded the prestigious AACSB accreditation.

Find us on Facebook

Postgraduate study
Site menu