Search our site
Search our site

Journalism & the Creative Economy Masters (MA)

Mode Duration Attendance Start date
Full time 1 year 2 or 3 days a week September 2017
Part time 2 years 2 or 3 days a week September 2017

Choose Kingston's Journalism & the Creative Economy MA

The Journalism & the Creative Economy MA is an intensive, collaborative masters course which combines the fast-paced writing skills of journalism and magazine publishing with the business know-how to get your ideas off the ground. This MA is is suitable for graduates and industry professionals alike. It is cross-faculty, interdisciplinary, and extremely practical.

If you would like to develop your career or create your own publishing business, this course is ideal. It will help you to explore and understand creativity and its management not only in the journalism and publishing sectors but also across a wide range of the creative industries, while also equipping you with entrepreneurial skills.

What will you study?

By the end of the course, you will be equipped with an in-depth knowledge of the writing methods, techniques and audiences, and acquired the practical and entrepreneurial skills needed to succeed in this creative industry.


A mix of project work and formal assessments, including essays, case studies, reports and presentations, plus the final Personal Research Project (maximum 12,000 words).

Why study a Creative Economy course?

Our Creative Economy masters courses give you the opportunity to gain a range of knowledge and experience, including:

  • Gain entrepreneurial skills – help create start-ups and pitch ideas to real industry bosses at a "Dragons' Den", and visit a wide variety of entrepreneurial businesses.
  • Brush up on practical workplace skills such as data collation, review and synopsis.
  • Our students come from all over the world to study on Kingston's creative economy courses, so you will finish the course with an international network of contacts.
  • Excellent teaching – the Managing in the Creative Economy MA course was ranked as one of the best entrepreneurship masters in the world by the Eduniversal masters ranking 2015/16, and Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
  • Regular visits from industry experts and entrepreneurs, field trips to entrepreneurial businesses and events that connect the creative industry to the local community and give you a valuable network.
  • Students can add study at the prestigious Boston University to their programme and gain a dual masters degree.
  • Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

For the core modules, you will study with students from across all the creative industries programmes. For the specialist modules, you will study alongside fellow journalism students.

Core modules

  • The creative industries are outpacing traditional industries both in the UK and the rest of the world and an increasing number of countries have now placed the creative industries at the heart of their economic development. However, the growth of the creative industries is a phenomenon of the post-World War II period, and the sector is difficult to define and measure.

    The first part of the module will be devoted to a critical understanding of the histories and current dynamics of the modern Creative Industries and of western avant-gardism, and their relation to modern capitalism. The second part will be concerned with the critical awareness and understanding of the various challenges facing the creative industries in the UK and in the world: labour issues, the role of technology, the need for funding and investment, the issue of sustainability, legal issues concerning intellectual property (IP), the place of entrepreneurship in the creative industries, and the globalisation of the creative industries.

    This module will offer you the opportunity to grasp the contradictions inherent to the creative industries and their potential for changing – for better or worse – our societies, economies and cultures.

  • At the heart of creative industries is the notion of artistic creativity. However, far from being the result of individual 'creative geniuses', art works and creativity emerge as the results of a collective process. This is a capability that other sectors now need to understand and emulate. The European Commission's Directorate General for Enterprise and Industry has identified the creative industries as 'drivers of social and economic innovation in the economy'.

    This module aims to give students the knowledge and understanding of management processes and behaviours necessary for managing creativity and innovation in the creative industries. They will also explore the ways in which these processes can be used in other sectors of the economy.

  • Bridge the gap between creativity and business in this exciting module. You will learn how to develop an innovative product or service and turn it into a viable business by working in a multidisciplinary team. Through design thinking, you'll learn how to identify opportunities for innovation, develop a product that is centred on the user's needs, and design a business model to produce your innovation for the public. Combining skills and courses in new product development, business modelling, social marketing, branding, finance, web design, prototyping, empathy, storytelling and more, you'll learn not only what it takes to become a business creative, but you will also become one yourself. This challenging module is one-year long and combines the knowledge from your background with other modules taken at the University into a live, working business experience.

    To find out more about the learning outcomes of this module, visit the Design Thinking for Start-ups blog which covers what our students are currently working on.

  • The Personal Research Project is a self-initiated project reflecting critical evaluation of all your previous learning. It will draw on the knowledge and intellectual skills you have acquired from the core subjects, and the knowledge and skills you have developed in your particular specialism.

    Key to this process will be an awareness and understanding of different research strategies and procedures within a variety of contexts. You will become familiar with different research tools and, more importantly, be in a position to critically evaluate the various tools based on need, context, issues and purpose in relation to problem solving.

    This module is the culmination of the MA experience, and the most ambitious expression of individual interest, motivation, creativity and ability to deliver.


Specialist modules

  • This module aims to provide students with the practical skills necessary to function as successful journalists, underpinned by an understanding of the constraints and tensions inherent in modern newsrooms, magazine offices and online news operations functioning in a changing industry.

    You will acquire the core skills of researching stories, interviewing and writing for both print and online platforms. You will learn the multimedia reporting, production and design skills increasingly in demand in the journalism industry, and will become confident telling stories through video and audio as well as the written word.

    The module offers valuable opportunities for students to work together to produce and run their own group website, print news section or magazine, developing their teamwork skills and experiencing the reality of different job roles in a media operation. This classroom experience will provide a valuable introduction to the two-week work placement all students will be required to undertake as part of the module.

  • Magazine publishing has never been more exciting and challenging. Ten years ago, the market was dominated by a handful of major names such as Emap and Conde Nast, but the advent of ever-cheaper desktop publishing packages has made it possible for small independent publishers to produce glossy, professionally laid-out periodicals for a fraction of the previous cost. At the same time, there has been further consolidation among the bigger players in the market. This module seeks to examine the structure of this fast-expanding sector, with a particular emphasis on the role played by freelance journalists and production staff in generating content. It looks at how to identify and serve a market, how to select content and how to develop, produce and launch a new magazine.

  • This module equips students to consider the various individuals and communities (colleagues, shareholders, retailers, distributors, customers and other stakeholders) involved in the business of content delivery, and how to disseminate information and influence their behaviour most effectively to promote effective marketing and sales.

    You will learn about marketing and sales principles, and develop associated skills in applying them to meet the demands of modern publishing. You will undertake exercises and discussions based on about the various applications of sales and marketing within the publishing industry and its environs, and consider their relevance through all stages of the publishing process.

    Through this process, students will learn how best to investigate the market for demand, how to predict that demand, and how to prepare, market and distribute information about a product or service, whether in whole or part, to promote profitable fulfilment of that demand. Publishers operate in an international context and so must market and sell their products to customers around the globe. You will therefore consider how publishers organise themselves to deliver international operations successfully, and explore associated cultural, pricing and communication issues.


You will have the opportunity to study a foreign language, free of charge, during your time at the University as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

Contact us

Admissions team


This course is taught at Kingston Business School and Penrhyn Road

View Kingston Business School and Penrhyn Road on our Google Maps

Contact us

Admissions team


This course is taught at Kingston Business School and Penrhyn Road

View Kingston Business School and Penrhyn Road on our Google Maps
Favourite this course

Find a course

Course finder


Kingston Business School AACSB accredited

AACSBKingston Business School joins an elite group of the top 5 per cent of institutions worldwide awarded the prestigious AACSB accreditation.

Find us on Facebook

Postgraduate study
Site menu