AI in Marketing: Separating Signal from Noise
Join our expert panel for a practical conversation about navigating AI's role in modern marketing without losing sight of what truly drives performance.
No dates available
We'll cut through the AI marketing hype to reveal what's genuinely transforming how brands connect with customers and what's just noise.
Our panel of marketing professionals, technology strategists, and transformation experts will discuss the creative challenges of maintaining brand authenticity when using AI-generated content, the AdTech innovations that are actually delivering results, and the implementation realities that separate successful pilots from scalable systems.
You'll hear honest perspectives on where AI enhances human creativity versus where it falls short, how to build the right foundations for marketing automation that drives growth, and which emerging trends deserve your attention versus your scepticism.
Panellists include:
- David Pugh-Jones, Chief Marketing Officer, Corpora AI
- Kudzai Kashora, Conversion Marketing Manager, Lloyds Banking Group
- Nora Chen, Head of UK GTM, Fotor
The panel will be chaired by Dr Samar Gad, Kingston University MBA Director.
