Dr Bijal Dodwani
Faculties, departments and locations
- Faculty of Business and Social Sciences
- Department of Strategy, Marketing and Innovation
- Kingston Business School
- Kingston Hill
Lecturer
- Email:
- [email protected]
About
I am a researcher and academic lecturer with a PhD in Interdisciplinary studies (Marketing and Finance). I also hold master’s degrees in Research, and in Financial & Business Management. With experience in both academia and industry, I am dedicated to using research to address practical marketing challenges. As an educator and digital marketing enthusiast, my expertise spans SEO, data-driven strategy, and business insights, all aimed at delivering impactful, results-oriented solutions.
Qualifications
- Doctor of Philosophy in Interdisciplinary studies (Marketing and Finance)
- Master of Research
- Master of Financial and Business Management
- Bachelor of Commerce
Domains
My teaching focuses on strategic marketing frameworks, omni-channel marketing, social media strategies, and the integration of data into modern marketing practices. I aim to provide students with practical insights into market research and consumer behavior, equipping them with the skills to apply their knowledge effectively in real-world business contexts. As an Epigeum-certified researcher with hands-on experience in infographics, econometric modelling, and text mining tools, I bring a strong analytical and digital skillset to the field of marketing.
Qualifications
- Oracle 8i Financials and SQL
- Epigeum (Literature Review, Research Methods)
- UI/UX Analysis, SEO – Google Analytics, Social media strategist
- SPSS, STATA, NVIVO, MS Access, Power BI, Tableau, Advanced Excel
Courses taught
Recent Research output
- Dodwani B, Pereira JS, Chawdhary R, Nurullah M (2026;), "Measuring the impact of US regulatory sanctions on banks: an eWOM based analysis of relative market sentiment". International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print.
Specialisms
- Digital marketing communication | Glocal Marketing | Data driven Marketing
Scholarly affiliations
- Academy of Marketing