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Clearing Study Experience Research Collaborate About us

Dr Rita Kottasz

Faculty of Business and Social Sciences
Department of Strategy, Marketing and Innovation
Kingston Business School
Kingston Hill

Associate Professor

[email protected]

ORCID

About

I joined Kingston Business School in 2016. Currently, I am Associate Professor of Marketing within the Department of Strategy, Marketing and Innovation at Kingston University, London.

As of January 2020, I am Editor-in-Chief of the Journal of Philanthropy, Wiley (previously: Journal of Philanthropy and Marketing). I also serve on the editorial boards of Arts and the Market (Emerald Publishing), the International Journal of Arts Management (Ecole des Hautes Etudes Commerciales) and Young Consumers (Emerald Publishing).

Recent Awards

2022 Winner Faculty of Business and Social Science Research Award, Kingston University, London
2021 Winner of the 'Outstanding Paper in the 2021 Emerald Literati Awards'. Bucknell Bossen, C. and Kottasz, R. (2020), "Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers", Young Consumers, Vol. 21 No. 4, pp. 463-478.
2021 Winner of the Personal Tutor of the Year, Kingston Business School, Kingston University, London
2020 Winner of the Academic Impact Award for Developing Student Employability, Kingston University, London
2019 Best paper prize: Consumer Saudade: Mediating the Relationship between Screen Fandom and Abnormal Consumption of Screen-Related Products. 15th International Conference on Arts and Cultural Management, Ca' Foscari University of Venice, Italy
2019 Academy of Marketing Research Grant Winner: Title of Project: Driverless Futures: A Customer Value Proposition for Non-Customers of Conventional Cars

Qualifications

Roehampton University (PhD degree awarded by University of Surrey); Pratt Institute, USA; Central Saint Martin's, University of the Arts; London Guildhall University
MSc Arts Management
PhD in Non-profit Management
PGCTLHE, Chartered Marketer, FHEA, CMBE
BSc Marketing and German

Domains

Publications

Transitioning from the Journal of Philanthropy and Marketing to the Journal of Philanthropy

Kottasz, Rita, 2026, Journal of Philanthropy (31), 2, Published

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The mediating role of digital innovation capability on the relationship between organisational agility and performance: the case of the UK arts and culture sector

Bennett, Roger, Kottasz, Rita and Yuan, Pei Yu, 2025, Cogent Business & Management (12), 1, Published

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Poverty porn as humanitarian business: the effects of framing, affect intensity and spokesperson characteristics.

Shabbir, Haseeb, Bennett, Roger, Kottasz, Rita, Vijaygopal, Rohini, Gardasz, Bettina, Adams, Julian and Kendall, Paddy, 2024, Business & Society, E-pub ahead of print

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A typology of disintermediated giving and asking in the non-profit sector

MacQuillin, Ian, Kottasz, Rita, Locilento, Juniper and Gallaiford, Neil, 2023, International Journal of Nonprofit and Voluntary Sector Marketing, E-pub ahead of print

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Charitable giving and the disintermediation of the non-profit and voluntary sectors

Niles, Meredith, Kottasz, Rita and Wymer, Walter, 2023, International Journal of Nonprofit and Voluntary Sector Marketing, E-pub ahead of print

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Philanthropy for philanthropy's sake

Kottasz, Rita, 2023, International Journal of Nonprofit and Voluntary Sector Marketing, E-pub ahead of print

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Who gives to food banks? A study of influences affecting donations to food banks by individuals

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita, 2023, Journal of Nonprofit and Public Sector Marketing (35), 3 pp 243-264, Published

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Driverless futures: current non-drivers' willingness to travel in driverless vehicles

Kottasz, Rita, Bennett, Roger, Vijaygopal, Rohini and Gardasz, Bettina, 2021, Journal of Marketing Management (37), 15-16 pp 1656-1689, Published

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Making space for co-creation: heritage attractions that host contemporary art

Shaw, Stephen J., Bennett, Roger and Kottasz, Rita, 2021, International Journal of Heritage Studies (27), 9 pp 869-883, Published

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The role of brand equity and crisis type on corporate brand alliances in crises

Singh, Jaywant, Crisafulli, Benedetta, Quamina, La Toya and Kottasz, Rita, 2020, European Management Review (17), 4 pp 821-834, Published

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Willingness of people who are blind to accept autonomous vehicles: an empirical investigation

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita, 2020, Transportation Research Part F: Traffic Psychology and Behaviour (69) pp 13-27, Published

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Post-series depression: mediating the relationship between screen fandom and abnormal consumption of screen-related products

Kottasz, Rita and Bennett, Roger, 2020, International Journal of Arts Management (23), 1 pp 15-26, Published

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Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers

Bucknell Bossen, Christina and Kottasz, Rita, 2020, Young Consumers (21), 4, Published

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Post-series depression: scale development and validation

Kottasz, Rita, Bennett, Roger and Randell, Tom, 2019, Arts and the Market (9), 2 pp 132-151, Published

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Attitudes towards autonomous vehicles among people with physical disabilities

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita, 2019, Transportation Research Part A: Policy and Practice (127) pp 1-17, Published

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Willingness of people with mental health disabilities to travel in driverless vehicles

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita, 2019, Journal of Transport and Health (12) pp 1-12, Published

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Using artwork to market sensitive issues within heritage museums: three case studies

Bennett, Roger, Shaw, Stephen and Kottasz, Rita, 2016, Museum Management and Curatorship (31), 5 pp 460-473, Published

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Factors potentially affecting the successful promotion of electric vehicles

Bennett, Roger, Kottasz, Rita and Shaw, Stephen, 2016, Journal of Social Marketing (6), 1 pp 62-82, Published

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Managing the reputation of the banking industry after the global financial crisis: implications of public anger, processing depth and retroactive memory interference for public recall of events

Kottasz, Rita and Bennett, Roger, 2016, Journal of Marketing Communications (22), 3 pp 284-306, Published

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Understanding the cultural consumption of a new wave of immigrants: the case of the South Korean community in South West London

Kottasz, Rita, 2015, Journal of Dental Hygiene (20), 2 pp 100-121, Published

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Understanding the 'social' in arts, heritage and non-profit marketing

Kerrigan, Finola, Kottasz, Rita and Waite, Kathryn, 2013, Social Business (3), 2 pp 87-90, Published

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Attractiveness of limited edition artwork for first-generation newly affluent consumers

Bennett, Roger and Kottasz, Rita, 2013, International Journal of Arts Management (15), 3 pp 21-38, Published

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Factors affecting visual artists' levels of commitment to artwork distributors

Kottasz, Rita and Bennett, Roger, 2013, Arts Marketing: An International Journal (3), 1 pp 21-40, Published

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Public attitudes towards the UK banking industry following the global financial crisis

Bennett, Roger and Kottasz, Rita, 2012, International Journal of Bank Marketing (30), 2 pp 128-147, Published

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Management of unprofitable donors by UK fundraising charities

Bennett, Roger and Kottasz, Rita, 2011, Journal of Customer Behaviour (10), 4 pp 309-333, Published

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Strategic, competitive, and co-operative approaches to internationalisation in European business schools

Bennett, Roger and Kottasz, Rita, 2011, Journal of Marketing Management (27), 11-12 pp 1087-1116, E-pub ahead of print

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Understanding the influences of atmospheric cues on the emotional responses and behaviours of museum visitors

Kottasz, Rita, 2008, Journal of Nonprofit and Public Sector Marketing (16), 1-2 pp 95-121, Published

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The role of corporate art in the management of corporate identity

Kottasz, Rita, Bennett, Roger, Savani, Sharmila and Ali-Choudhury, Rehnuma, 2008, Corporate Communications: An International Journal (13), 3 pp 235-254, Published

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Catching the early walker: an examination of potential antecedents of rapid student exit from business-related undergraduate degree programmes in a post-1992 university

Bennett, Roger, Kottasz, Rita and Nocciolino, Julia, 2007, Journal of Further and Higher Education (31), 2 pp 109-132, Published

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The role of the corporate art collection in corporate identity management: the case of Deutsche Bank

Kottasz, Rita, Bennett, Roger, Savani, Sharmila, Mousley, Wendy and Ali-Choudhury, Rehnuma, 2007, International Journal of Arts Management (10), 1 pp 19-31, Published

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Ethnocentric tendencies amongst arts audiences

Kottasz, Rita and Bennett, Roger, 2006, International Journal of Nonprofit and Voluntary Sector Marketing (11), 4 pp 303-317, Published

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Advertising planning, ad-agency use of advertising models, and the academic practitioner divide

Gabriel, Helen, Kottasz, Rita and Bennett, Roger, 2006, Marketing Intelligence and Planning (24), 5 pp 505-527, Published

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'I didn't enjoy it one bit': causes and effects of 'terrible' visitor experiences at performing arts venues

Bennett, Roger and Kottasz, Rita, 2006, Journal of Customer Behaviour (5), 1 pp 27-57, Published

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Widening participation and student expectations of higher education

Bennett, Roger and Kottasz, Rita, 2006, International Journal of Management Education (5), 2 pp 47-65, Published

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The impact of ethnocentrism on perceived reputation and emotional liking of artworks: a comparative analysis

Kottasz, Rita and Bennett, Roger, 2005, International Review on Public and Non Profit Marketing (2), 2 pp 9-21, Published

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Differences in the donor behavior characteristics of young affluent males and females: empirical evidence from Britain

Kottasz, Rita, 2004, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations (15), 2 pp 181-203, Published

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How should charitable organisations motivate young professionals to give philanthropically?

Kottasz, Rita, 2004, Undersea and Hyperbaric Medicine (9), 1 pp 9-27, Published

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Construed artistic identity and resistance to identity change in UK theaters: an empirical investigation

Bennett, R. and Kottasz, R., 2001, Corporate Reputation Review (4), 3 pp 223-234, Published

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Marketing undergraduates' attitudes towards query-based instructional machines as a possible learning medium

Bennett, Roger and Kottasz, Rita, 2001, British Journal of Educational Technology (32), 4 pp 471-482, Published

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The shape of things to come: how marketing services organisations anticipate the future

Bennett, Roger and Kottasz, Rita, 2001, Journal of Targeting, Measurement and Analysis for Marketing (9), 4 pp 309-325, E-pub ahead of print

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Promotional message strategies for disability charities' employment services

Bennett, Roger and Kottasz, Rita, 2001, International Journal of Nonprofit and Voluntary Sector Marketing (6), 1 pp 21-32, Published

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Advertisement style and the recruitment of charity volunteers

Bennett, Roger and Kottasz, Rita, 2001, Acta Materialia (8), 2 pp 45-63, Published

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Lead user influence on new product development decisions of UK theatre companies: an empirical study

Bennett, Roger and Kottasz, Rita, 2001, International Journal of Arts Management (3), 2 pp 28-39, Published

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Emergency fund-raising for disaster relief

Bennett, Roger and Kottasz, Rita, 2000, Disaster Prevention and Management: An International Journal (9), 5 pp 352-359, Published

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Practitioner perceptions of corporate reputation: an empirical investigation

Bennett, Roger and Kottasz, Rita, 2000, Corporate Communications: An International Journal (5), 4 pp 224-234, Published

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Data fragmentation in fundraising nonprofits: problems and possible solutions

Legese, Zeryihun, Donnelly, Sean, Kottasz, Rita and Bennett, Roger(2024). [Published]

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Understanding the establishment of crowdfunding appeals in support of charitable causes: a conceptual framework of motivations

Kottasz, Rita, van Teunenbroek, Claire and Wade, Matthew(2024). [Published]

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Do online arts and music attract different audiences?

Hand, Chris and Kottasz, Rita(2024). [Published]

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Revolutionising digital provision within the arts and cultural sectors

Kottasz, Rita and Larsen, Gretchen(2023). [Published]

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Poverty porn and charity donation behaviour: an empirical study

Bennett, Roger, Kottasz, Rita, Vijaygopal, Rohini and Gardasz, Bettina(2022). [Published]

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A typology of disintermediated giving in the charitable (and non-profit) sectors

MacQuillin, Ian, Locilento, Juniper, Kottasz, Rita, Niles, Meredith, Kazunga, Tum and Gaillaiford, Neil(2022). [Published]

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Effectiveness of poverty porn for charity fundraising advertisements

Bennett, Roger, Kottasz, Rita, Vijaygopal, Rohini and Gardasz, Bettina(2022). [Published]

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Effectiveness of poverty porn for charity fundraising advertisements

Bennett, Roger, Kottasz, Rita, Vijaygopal, Rohini and Gardasz, Bettina(2022). [Published]

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Cross-selling of digital arts and heritage performances and exhibitions: organisational change during and after the Covid pandemic

Kottasz, Rita and Bennett, Roger(2022). [Published]

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Consumer Saudade: mediating the relationship between screen fandom and abnormal consumption of screen-related products

Kottasz, Rita and Bennett, Roger(2019). [Published]

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Consumer saudade: mediating the relationship between screen fandom and abnormal consumption of screen-related products

Kottasz, Rita and Bennett, Roger(2019). [Published]

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Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita(2019). [Accepted/In press]

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Small charities and pro bono marketing assistance: a relationship analysis

Bennett, Roger and Kottasz, Rita(2018). [Published]

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What can a model of brand choice tell us about arts participation?

Hand, Christopher, Dall'Olmo Riley, Francesca and Kottasz, Rita(2018). [Published]

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Fanship, closure and the effects of post-series depression on the screen consumer: an empirical study

Kottasz, Rita and Bennett, Roger(2017). [Published]

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Micro charities‘ use of unpaid assistance in the management of their marketing communications

Bennett, Roger and Kottasz, Rita(2017). [Accepted/In press]

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The effect of social class on multiple cause donation behaviour

Hand, Chris and Kottasz, Rita(2016). [Published]

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Factors contributing to the success (or failure) of collaborative projects involving artists and heritage venues

Bennett, Roger, Shaw, Steve and Kottasz, Rita(2015). [Published]

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Memories of the banking industry's role in the global financial crisis: the impact of anger on message processing and recall

Kottasz, R. and Bennett, R.(2013). [Published]

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Demand for expensive limited edition artwork among first generation affluent buyers

Bennett, Roger and Kottasz, Rita(2012). [Published]

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Managing the reputation of the banking industry consequent to the financial crisis: antecedents of customer memory and recall

Bennett, Roger and Kottasz, Rita(2012). [Published]

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Ethnocentrism and perceptions of the quality of home country and foreign artwork: a comparison of English and Hungarian arts visitors

Kottasz, Rita and Bennett, Roger(2005). [Published]

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Charity donation preferences of the affluent young British male: an empirical study

Kottasz, Rita(2003). [Published]

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Motivating the affluent young male to donate to non-profit arts organisations

Kottasz, Rita(2003). [Published]

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