Please contact us for future course dates.
This course provides an introduction into the global art world, its structure and impact on other businesses. You will learn about the players in the field, pricing systems and value definition, both in terms of market growth and investment. You will take away an understanding of the international art world and its global players, lessons in how to operate in a highly disruptive industry.
Art Business short course will introduce candidates to the US$68bn global art world and its complex and often secretive practices. It will explore art market players and their interconnectedness with other sectors, including the worlds of finance, law, marketing, insurance, and logistics, to name a few. The course will cover the roles of galleries and auction houses, art finance and art advisers, as well as pricing and unique business models in this opaque industry. You will learn how the art world behaves and what effect it has on the wider business world, including applying lessons from operating in a highly emotional and disruptive sector. At the end of the programme, candidates will have a better understanding of the international art world and how art is valued and value created in this dynamic industry.
The programme will take place in the intimate setting of the Royal Academy's Academicians' Room. The Academicians' Room is a private members club which forms part of the esteemed Royal Academy of Arts, in Burlington Gardens, Piccadilly, London W1S.
Four evenings over four weeks: one-hour delivery plus a 30-minute interactive session, followed by drinks and nibbles. Topics covered in each session detailed below:
Wednesday 17 May - Art and Finance
Wednesday 24 May - Art World Business Models
Wednesday 31 May - Understanding the Art World
The course is taught by Martina Batovic, Course Director of Art Business MA at Kingston University and Founder and CEO of Artisan Art Intelligence, a bespoke consultancy catering to the collecting needs of UHNWI across the international art market. Martina is an art world professional with 20 years of experience at the high end of the art world, having worked across auction, gallery, and art advisory.
If you wish to take notes, please bring a laptop or notepad.
We aim to be fully compliant with government health and safety guidelines whilst running short courses at Kingston University.
The standard course fee is indicated at the top of this page. If a course has any discounted fees available (e.g. for early-bird booking, alumni or students) these will be clearly outlined on the booking website.
As an educational institution fees for our open short courses do not attract VAT.