Dr Marvyn Boatswain

About

I am a multi-award-winning Senior Lecturer in Marketing and the Course Director of BSc Marketing & Advertising with Business Experience. I joined Kingston Business School in 2010 and have designed and delivered a range of undergraduate, postgraduate and executive MBA modules.  

Research

I completed my PhD in Marketing at Kingston Business School, examining the impact of context and decoy effects on brand positioning and consumer perceptions. Other research interests include place branding, regulatory mode theory (RMT) in the B2B context, and student engagement and employability.

I've presented my research at several international conferences including the International Conference of Contemporary Marketing Issues (ICCMI), and the Academy of Marketing Science (AMS) World Marketing Congress. My research has been recently published in the Journal of Business and Industrial Marketing (2020). I am currently working on several projects targeted at prestigious journals. 

Leadership & Teaching  

  • Programme Director, undergraduate suite of Marketing & Advertising Programmes for the last four years.  
  • My teaching expertise is wide-ranging, including Marketing Principles & Practice, Market Research, Consumer Behaviour, and Quantitative & Qualitative data collection and analysis (qualitative & quantitative).

Qualifications 

  • Certified Management & Business Educator (2020)
  • Fellow Higher Education Academy, HEA (2015)
  • Alumni, International Teaching Programme (ITP) - advance pedagogy training programme, France/Spain, May-July 2017

Awards & Recognition

  • 1. Winner, Personal Tutor of the Year award, KBS (2020, 2018 & 2017). 
  • 2. Runner-up, Award for Supporting Student Employability (2020)
  • 3. Winner, Lecturer of the Year, Kingston Business School (2018 & 2017)
  • 4. Winner, Most Innovative Use of Technology in Pedagogy (2017) || Runner-up (2018)
  • 5. Winner, Kingston University Rose Award for Outstanding Contribution to Student Engagement & Experience (2017)
  • 6. Winner, Kingston Business School Staff Award for Excellence in Learning & Teaching (2016)

Academic responsibilities

Senior Lecturer in Marketing & Course Director

Qualifications

  • PhD in Marketing, Kingston University London
  • MSc Management & Business Research Methods, Kingston University London
  • MBA with Marketing Specialization, Toulouse Graduate School, University of North Texas (US)
  • BBA (Hons) Marketing, Dillard College of Business Administration, Midwestern State University (US)
  • Fellow of the Higher Education Academy (FHEA)

Teaching and learning

Research

My research interests include the impact of context and decoy effects on brand positioning, place branding, regulatory mode theory (RMT) in the B2B context, and student engagement and employability.

I've presented my research at several International conferences including the International Conference of Contemporary Marketing Issues (ICCMI), and the Academy of Marketing Science (AMS) World Marketing Congress. My research has been recently published in the Journal of Business and Industrial Marketing (2020). I am currently working on several projects targeted to prestigious journals. 

Research student supervision

Publications

Number of items: 4.

Article

Kalafatis, Stavros P, Blankson, Charles, Boatswain, Marvyn and Tsogas, Markos H (2020) Preference for action : regulatory mode in B2B positioning decision making. Journal of Business and Industrial Marketing, ISSN (print) 0885-8624 (Epub Ahead of Print)

Conference or Workshop Item

Boatswain, Marvyn and Kalafatis, Stavros (2016) Strengthening the position of existing offering through decoys. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

Boatswain, M.L., Kalafatis, S.P. and Hand, C. (2015) Examining the decoy effects in brand positioning. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Thesis

Boatswain, Marvyn L. (2015) Decoy effects in brand positioning. (PhD thesis), Kingston University, .

This list was generated on Mon Jul 13 04:52:05 2020 BST.