Dr Samar Gad


I am the Course Director of BSc Accounting and Finance in Kingston Business School. I am also a member of CFA Institute Practice Analysis Working Body, Senior Fellow of the Higher Education Academy and Certified Professional Trainer.  

I have more than 15 years of experience in optimising student learning via personalisation and data analytics, with a focus on enhancing graduates' career prospects through business engagement. I co-designed training courses with national and international institutions such as the London Stock Exchange Group, Curve Theatre in Leicester, and EFG Hermes Investment Bank, Egypt. 

My research focuses on financial stability and resilience, financial network analysis, behavioural finance, and Islamic finance. I published in international journals such as Pacific-Basin Finance Journal and Research in International Business and Finance.

I was awarded the best paper award in BAFA Accounting Education subject group conference in Ghent, Belgium in 2019, and Academy of Business Research conference, New Jersey, USA in 2012.  

Academic responsibilities

Associate Professor


  • Senior Fellow - Higher Education Academy, UK
  • Microsoft Office Specialist Excel Expert - Microsoft, USA
  • Post Graduate Certificate in Teaching and Learning in Higher Education
  • PhD in Finance
  • Training of Trainers (TOT)
  • MSc Investment Management
  • BSc Financial Management

Teaching and learning

Throughout my Higher Education teaching experience in the UK and overseas, I have tested and crafted a set of optimal methods to design remarkable learning experiences. For example, I personalise teaching by using learning analytics on a weekly basis. I capture students' initial level of experience/skill, special topic requests, and feedback on my teaching style and the taught material. Given the diverse students' backgrounds, I combine different teaching methods such as gamification, self-learning, and collaborative learning. My signature teaching style is that I provide opportunities for students to be co-creators of their course. I design self-instructed material and pre-record videos for every topic. I also teach in a hybrid mode (on campus and via Microsoft Teams) to support students who are not in the UK. This has led to a better student engagement, grades, and student employability. My approach has received praise, and I was nominated by students for the Vice-Chancellor Distinguished Teaching Award in 2020 and 2022. I received the best emerging paper award at the Annual BAFA conference (Accounting Education SIG) 2019, which commended my teaching approach.

Areas of Teaching:

  • Finance
  • Financial data analytics
  • Financial econometrics
  • Business intelligence using Excel

Qualifications and expertise

  • Certified Management and Business Educator - Chartered Association of Business Schools
  • Senior Fellow of Higher Education Academy - Advance HE
  • Certified Professional Trainer - Training of Trainers (TOT)

Undergraduate courses taught



  • Gad, S. & Andrikopoulos, P. (2019), Diversification benefits of Shari'ah compliant equity ETFs in emerging markets, Pacific-Basin Finance Journal. 53, p. 133-144
  • Gad, S., Andrikopoulos, P., Cui, Y. and Kallinterakis, V. (2020) Feedback Trading and the Ramadan Effect in Frontier Markets, Research in International Business and Finance. 51.

Conference Presentations:

  • April 2022 - British Accounting and Finance Association (BAFA) Annual Conference, Nottingham, UK
  • May 2019 - British Accounting and Finance Association (BAFA) Accounting Education Special Interest Group Annual Conference, Ghent, Belgium
  • June 2018  -  8th International Conference of the Financial Engineering and Banking Society, Università di Roma Tre, Rome, Italy
  • April 2018  - British Accounting and Finance Association (BAFA) Annual Conference, Westminster, London, UK
  • August 2017 - The 24th Nordic Academy of Management Conference at Nord University Business School, Bodo, Norway.
  • April 2017 - British Accounting and Finance Association (BAFA) Annual Conference at Heriot-Watt University, UK.
  • September 2016  - Portsmouth- Fordham conference on Banking and Finance at Portsmouth Business School, UK.
  • April 2015  - International Conference on Islamic Perspective of Accounting, Finance, Economics and Management (IPAFEM) at Adam Smith Business School, Glasgow University.
  • March 2015  - British Accounting and Finance Association (BAFA) Annual Conference at University of Manchester, UK.
  • September 2012 - Academy of Business Research (ABR) Conference held in Atlantic City-NJ, USA

Completed PhD Supervision

Dalia Sharaf. Thesis title: performance of venture capital -backed firms in an emerging market context. 

Areas of specialism

  • Financial stability and resilience
  • Behavioural finance
  • Islamic banking and finance

Scholarly affiliations

  • The Financial Markets Group Research Centre (FMG), London School of Economics
  • British Accounting and Finance Association
  • Accountability, Governance and the Capital Market Research Hub, Kingston Business School


Number of items: 1.

Conference or Workshop Item

Gad, Samar and Lees, Becky (2023) From spark to fire : fostering student citizenship for underrepresented groups. In: Learning, Teaching and Student Experience Conference 2023; 22-23 May 2023, Newport, U.K.. (Unpublished)

This list was generated on Wed Feb 28 06:40:39 2024 GMT.

Business, knowledge transfer and international

I am a member of the CFA Institute Practice Analysis Working Body. I support the Education Advisory Committee and practice analysis process by ensuring that the Candidate Bodies of Knowledge and competencies reflect global macro-trends and industry practice for the following credentialing programs: CFA Program, CIPM Program,and the Certificate in ESG Investing. 

Industry links

  • CFA Institute

Professional practice, knowledge exchange and impact

I ensure that my teaching is always relevant to industry practices. To that end, I have gradually cultivated a network of highly regarded practitioners from prestigious institutions, such as the London Stock Exchange Group and Barclays. I have utilised this network in many ways, including: 1) organisation of curriculum review and guest speaker events; 2) co-designing the "Inside the Markets" course with LSEG, for final year UG and PG students; 3) co-designing the "Emotional Intelligence for Enhancing Employability" interdisciplinary workshop with CURVE theatre in Leicester, for faculty members and PG students; and 4) co-designing a 7-day training course with practitioners, to equip entrepreneurs with business skills for their ventures (funded by USAID in Egypt).

Professional and scholarly affiliations

  • CFA Institute
  • Advance HE

Leadership and management

I led several administrative roles during my tenure in De Montfort University such as: 1) Faculty Employability Lead in Leicester Castle Business School, and I advised and supported Faculty board members including HODs, to set the faculty employability plan, share good practices and identify gaps to improve graduate outcomes. I also provided training for new staff in induction sessions, to demonstrate effective ways to embed employability skills in their modules; 2) Course Identity Manager to support course directors to offer students hands-on professional experience and job shadowing opportunities.

Qualifications and expertise

  • Aurora - Leadership Programme Advance HE - 2019

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