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Public Relations and Corporate Communications Masters (MA)

Mode Duration Start date
Full time 1 year September 2017
Full time 2 years including professional placement September 2017

Choose Kingston's Public Relations and Corporate Communications MA

Our Public Relations and Corporate Communications MA is a highly specialised and focussed programme designed for those who want to pursue a career in the broader field of corporate communications and public relations. This includes roles in internal communications or investor relations.

  • Accredited by the Chartered Institute of Public Relations (CIPR): Though our unique collaboration with the CIPR we have embedded a bespoke programme of professional development into the course structure. This will set you on the path to becoming an Accredited CIPR Practitioner, adding value to your CV and marking you out as an industry expert.
  • Opportunity to gain a dual degree by adding study at the prestigious Boston University to your programme. Graduates from this course typically go on to roles in senior internal communications, public relations and corporate social responsibility.
  • Kingston Business School is internationally accredited by the Association to Advance Collegiate Schools of Business (AACSB). This award has been earned by just 5% of the world's business schools.
  • Kingston Business School has also been awarded an ‘excellent' rating for its teaching quality by the Higher Education Funding Council.
  • Kingston upon Thames is rated one of London's happiest boroughs and has one of the lowest crime rates in London, as well as excellent transport links to the city centre.

What will you study?

With the kind of practical, hands-on learning experiences that encourage flexible thinking, and a fundamental basis in business and marketing rather than journalism, our MA in Public Relations and Corporate Communications will help propel you into a range of high-level careers in challenging or commercial environments. We enable our students to graduate with the ability to effectively adapt their communications technique to succeed in any cultural, social, commercial or non-profit context.

Over the course of the programme, you will learn to:

  • Identify and understand different stakeholder groups and markets, enabling you to develop effective communication styles for clients of a multitude of different educational or cultural backgrounds;
  • Understand value and competitive advantage;
  • Utilise the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects;
  • Understand best practice in relation to marketing communications in general and, more specifically, corporate and public communications.

Assessment

Assessment is by coursework in all modules.

Course structure

The Public Relations and Corporate Communications MA is made up of six modules worth a total of 180 credits. Modules typically cover:

Available modules

  • This module will prepare you for a successful career in communications. It is designed to give you an integrated view of the key components of the marketing communications mix – advertising, sales promotion, public relations and interactive marketing – within the wider context of communications planning.

    You will consider theory, concepts, and the operational aspects of marketing communications strategy and planning. The module is delivered through a combination of lectures, guest speaker sessions, workshops, case study analysis and student presentations.

    Read full module description

     
  • This module contains two key elements – cross cultural communications and internal communications. Knowledge and competence in both are essential for success in today's global and fast-changing environment.

    The cross cultural communications element explores the issues that can arise when people from different cultural backgrounds interact, and when organisations engage with foreign cultures. You will gain an awareness and theoretical grasp of the underlying factors, and develop and implement messaging that is understood consistently.

    The internal communications element covers communication going down, up and across an organisation. You will learn how to plan and manage this process so that employees are informed and engaged, and can feel how their contribution enables the business to achieve its goals and strategy.

    A combination of lectures, case studies, group presentations and individual assignments is used to deliver this module.

    Read full module description

     
  • This module will help you develop a critical understanding of corporate social responsibility (CSR) and sustainable development (SD), and recognise their development and growing importance. You will learn contrasting methods while you evaluate CSR and SD practices as applied to various business functions and how to manage organisations and their activities in a socially responsible way.

    Read full module description

     
  • In this module, you will examine the theory of public relations and investigate the tools and techniques used to build and maintain reputation. Careers in PR require a rigorous mind that can understand and react to complex situations as they develop, so the application of theory in practice is particularly important on this module. Delivery is through a combination of lectures, guest speakers, case study tutorials and group presentations, with a strong emphasis on student-centred learning such as regular research projects and practical assignments.

    Read full module description

     
  • This module will help you understand the elements of effective market research. You will:

    • collect primary data that is valid and reliable for management purposes; and
    • develop practical skills in data analysis to transform this raw data into information that guides marketing decisions.

     

    This module can act as a launch pad for a career in market research within the wider marketing industry. The skills you learn in this module also prepare you for your dissertation. You will learn to:

    • critically evaluate commercial and academic published research;
    • construct and execute a programme of research; and
    • analyse and present the results.

     

    The module is delivered through a combination of class sessions, workshops and computer mediated practical sessions covering both quantitative and quantitative aspects of data collection and analysis.

    Read full module description

     
  • You will research a specific area of marketing in depth by indentifying a topical issue or problem using appropriate theory and research methods. You will put the knowledge you've developed during the course to the test by writing a research proposal and dissertation that combine academic rigour with practical marketing implications. You will then communicate these findings as you would do in the workplace – by writing a management report.

    This module teaches you how to select appropriate research methods and leads to a theoretically-grounded research project which generates findings that inform management decisions. It will teach you to apply your research skills and gain experience managing a large-scale research project. These advanced research skills will prepare you for a highly adaptable career in marketing, and differentiate you as a future business leader.

    Read full module description

     

You will have the opportunity to study a foreign language, free of charge, during your time at the University as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

Work placement scheme

Many postgraduate courses at Kingston University allow students to do a 12-month work placement as part of their course. The responsibility for finding the placement is with the student; we cannot guarantee the placement, just the opportunity to undertake it. As the work placement is an assessed part of the course, the work placement is covered by a student's tier 4 visa. Find out more about the postgraduate work placement.

We aim to ensure that all courses and modules advertised are delivered. However in some cases courses and modules may not be offered. For more information about why, and when you can expect to be notified, read our Changes to Academic Provision.

A copy of the regulations governing this course is available here

Details of terms dates for this course can be found here

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This course is taught at Kingston Business School

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Contact us

Admissions team

Location

This course is taught at Kingston Business School

View Kingston Business School on our Google Maps
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Kingston Business School AACSB accredited

AACSB accreditation

Kingston Business School joins an elite group of the top 5 per cent of institutions worldwide awarded the prestigious AACSB accreditation.

Kingston University wins 2017 Guardian University Award

Guardian University Award 2017

The award for teaching excellence included specific praise for the inclusivity and accessibility of the University's courses.

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