Dr Nishanth Bhimireddy
Faculties, departments and locations
- Faculty of Business and Social Sciences
- Department of Strategy, Marketing and Innovation
- Kingston Business School
- Kingston Hill
Lecturer in International Business and Strategy
- Email:
- [email protected]
About
I joined Kingston Business School in 2021 and teach Marketing Analytics, Entrepreneurial Finance, and Strategy. I bring industry perspective from earlier roles with Toyota and Western Union, integrating practical cases into seminars and projects. My research explores entrepreneurial finance, in particular how public sentiment shapes the success of Initial Coin Offerings (ICOs). Alongside my core areas, I have taught Business Statistics, Entrepreneurship and Strategic Growth, Contemporary Project Management, and Big Data and Business Analytics for Decision Making.
Qualifications
- Bachelors in mechanical engineering, Kakatiya University, India (distinction)
- Master of Business Administration, Kingston University, UK (distinction)
- MRes in Business & Management, Kingston University
- PhD in Business and Management, Kingston University, UK
- Fellow, Advance HE
Domains
Articles
- Bhimireddy, N., Pierrakis, Y., & Vecchiato, R. (2023). Investor sentiments and success of Initial Coin Offerings: a lexicon-based sentiment analysis of public tweets [Working paper].
- Bhimireddy, N., Pierrakis, Y., & Vecchiato, R. (Exp. June 2023). ICOs: How to measure success of an ICO [Working paper].
Conference or Workshop Item
- Bhimireddy, N., Pierrakis, Y., Vecchiato, R. (2022) "Can Twitter sentiments predict success of Initial Coin Offerings?" In: Paper Development Workshop (PDW) for PhD students and Early Career Researchers: Birkbeck, University of London; 22 Nov 2022, Birkbeck, University of London, U.K. (Online). (Unpublished)
- Bhimireddy, N. and Pierrakis, Y. (2021) "Social media sentiment analysis and initial coin offerings (ICOs)" In: Institute for Small Business and Entrepreneurship (ISBE) Conference: SME Finance for Building Back Better; 1-2 Jun 2021, Middlesex University, U.K (Online). (Unpublished)
Specialisms
- Innovation Finance
- Data science
- Blockchain
- Strategy and Entrepreneurship
Scholarly affiliations
- Foresight
Publications
Giving coins for free: does digital outsourcing of technical and advisory support influence the success of Initial Coin Offerings (ICOs)?
Pierrakis, Yannis and Bhimireddy, Nishanth, 2023, Strategic Change, E-pub ahead of print
Crowdfunding in social finance
Bhimireddy, Nishanth Sai Reddy and Pierrakis, Ioannis (2025). In: Baker, H. Kent, Filbeck, Greg, Kiymaz, Halil, (eds.), Cham, Switzerland:pp 223-244 [Published]
ICOs: how to measure success of an ICO
Bhimireddy, Nishanth Sai Reddy, Pierrakis, Y. and Vecchiato, R.(2023). [Published]
Deciphering the dynamics of initial coin offerings: a multi-dimensional analysis of public discourse, sentiment, outsourcing strategies, and post-ICO performance metrics
Bhimireddy, Nishanth sai reddy (2025), PhD thesis [Accepted/In press]