Dr Shalini Ramlall
Faculties, departments and locations
- Faculty of Business and Social Sciences
- Department of Strategy, Marketing and Innovation
- Kingston Business School
- Kingston Hill
Senior Lecturer in Marketing
- Email:
- [email protected]
About
I am a senior lecturer in digital marketing. I have been teaching in Higher Education since 2011. I have taught at Kingston Business School for the last five years.
Prior to my academic career, I spent several years working in industry. I started as a software engineer then moved on to web design and digital marketing. I have considerable experience in pay-per-click advertising, search engine optimisation, conversion rate optimisation and web analytics.
My lecturing specialism focuses on digital marketing tactics and marketing communications. I teach on both undergraduate and postgraduate courses.
Qualifications
- PhD Digital Marketing
- Senior Fellow of Higher Education Academy
- PG Dip in Software Engineering
- BSc (Hons) Software Engineering
Domains
My research interests include web design, web usability, online consumer behaviour, web analytics and online advertising.
University responsibilities
- Head of Department of Strategy, Marketing and Innovation