Mr Diego Ulrich

I run the typography module in Level 4. The module introduces students to the fundamental principles and components of layout, hierarchy and composition, as well as how to employ these effectively.

Since 2017 I have run Askeo, an award-winning graphic design consultancy based in London. The studio has a strong typographic focus and an emphasis on participatory and conversational research methods. In my practice I explore how visualising data can inform the way people experience and understand information. Our output includes publications, exhibition design and creative direction for physical environments. Recent clients have included Arts Council England, Clerkenwell Design Week, Penguin Books and UNESCO.

I hold a BA in Graphic Design from Central Saint Martins and a PgDip in Spatial Performance and Design. Having completed the postgraduate degree at the Architectural Association, I was able to specialise further my graphic design practice by applying knowledge to include the built environment.

In addition to teaching at KSA, I am a regular visiting lecturer at Central Saint Martins and the Architectural Association. My teaching practice is informed by drawing on the students' own critical views and interests, to explore new ways they can mediate a message. By creating new connections, students begin to avoid the use of worn-out distinctions and separations and to see new relations that can inform their work, moving towards interdisciplinary methods. I was awarded a PG Cert in Teaching and Learning from UAL in 2018 and am a Higher Education Academy Associate Fellow (FHEA).

• BA Graphic Design
• Post Graduate Diploma in Spatial Performance and Design
• PGCert Learning and Teaching in Higher Education
• FHEA Fellow, Higher Education Academy