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Professor Youngseok Thomas Choi

Faculty of Business and Social Sciences
Department of Strategy, Marketing and Innovation
Kingston Business School
Kingston Hill

Professor of AI Business and Marketing Analytics

[email protected]

Professor

About

I am a Professor of Marketing and Data Analytics at Kingston Business School. Previously, I was an Associate Professor/Reader at the University of Southampton and held Senior Lectureships at Brunel University London, Loughborough University, and Coventry University. I have also worked as a research fellow and main investigator funded by several EU Horizon/FP7 projects (PolicyCompass, GREENDC, COP-PILOT, 6G-VERSUS, etc).

My research interests encompass various digital data analytics topics, utilising advanced machine learning approaches to derive hidden value from diverse data types. My research topics include:

Computational behavioural science (behavioural sequencing).
AI's Impact on Business (Innovation, Creativity, Labour Market, etc)
Marketing analytics and Data Visualisation with storytelling
Data-driven Decision Making
The Philosophy of Artificial Intelligence in Business Contexts.

My work has been published in leading journals, including the Journal of the Association for Information Systems, Annals of Tourism Research, Computers and Operations Research, Annals of Operations Research, and Government Information Quarterly, among others. I also actively collaborate with a martech company dealing with consumer data and digital footprints.

Qualifications

PhD in Management Information Systems, Seoul National University, Republic of Korea
BEng in Electrical Engineering and Computer Science, Seoul National University, Republic of Korea
BEng in Technology Management, Seoul National University, Republic of Korea

Domains

Publications

Beyond the creativity paradox: a theory-informed framework for role-based integration of Generative AI in organisational creativity

Choi, Youngseok Thomas, Park, Chang Won, Turan, Ceyda Paydas and Lee, Habin, 2026, Information Systems Frontiers (28), 4 pp 1333-1354, Published

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Theorizing routines with computational sequence analysis: a critical realism framework

Zhang, Zhewei, Lee, Habin, Yoo, Youngjin and Choi, Youngseok Thomas, 2022, Journal of the Association for Information Systems (22), 2 pp 589-630, Published

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Organizational resource and resilience in tourism

Jang, Seongsoo, Park, Jin Suk and Choi, Youngseok Thomas, 2022, Annals of Tourism Research (93), Published

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COVID19 led virtualization: green data center for information systems research

Lee, Habin, Choi, Youngseok, Van Nguyen, Truong, Hai, Yang, Kim, Junchul, Bahja, Mohammed and Hocaoğlu, Hakan, 2020, Information Systems Management (37), 4 pp 272-276, Published

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Big data-driven fuzzy cognitive map for prioritising IT service procurement in the public sector

Choi, Youngseok, Lee, Habin and Irani, Zahir, 2018, Annals of Operations Research (270), 1-2 pp 75-104, Published

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A decision support system for vessel speed decision in maritime logistics using weather archive big data

Lee, Habin, Aydin, Nursen, Choi, Youngseok, Lekhavat, Saowanit and Irani, Zahir, 2018, Computers and Operations Research (98) pp 330-342, Published

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Predicting movie success with machine learning techniques: ways to improve accuracy

Lee, Kyuhan, Park, Jinsoo, Kim, Iljoo and Choi, Youngseok, 2018, Information Systems Frontiers (20), 3 pp 577-588, Published

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Embedding persuasive features into policy issues: implications to designing public participation processes

Lee, Habin, Tsohou, Aggeliki and Choi, Youngseok, 2017, Government Information Quarterly (34), 4 pp 591-600, Published

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Data properties and the performance of sentiment classification for electronic commerce applications

Choi, Youngseok and Lee, Habin, 2017, Information Systems Frontiers (19), 5 pp 993-1012, Published

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A novel approach to managing the dynamic nature of semantic relatedness

Choi, Youngseok, Oh, Jungsuk and Park, Jinsoo, 2016, Journal of Database Management (27), 2 pp 1-26, Published

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The role of e-participation and open data in evidence-based policy decision making in local government

Sivarajah, U., Weerakkody, V., Waller, P., Lee, H., Irani, Z., Choi, Y., Morgan, R. and Glikman, Y., 2016, Journal of Organizational Computing and Electronic Commerce (26), 1-2 pp 64-79, Published

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Customer satisfaction from open source software services in the presence of commercially licensed software

Moon, Jung Oh, Lee, Habin, Kim, Jong Woo, Aktas, Emel, Tsohou, Aggeliki and Choi, Youngseok, 2015, Asia Pacific Journal of Information Systems (25), 3 pp 473-499, Published

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Economic recession and Hyundai heavy industries: strategies to cope with the risk factors of heavy industry

Park, Jinsoo and Choi, Youngseok, 2014, Korea Business Review (18), 4 pp 81-104, Published

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The need for paradigm shift in semantic similarity and semantic relatedness: from cognitive semantics perspective

Choi, Youngseok and Park, Jinsoo, 2013, Journal of Intelligence and Information Systems (19), 1 pp 111-123, Published

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Helpfulness of online consumer reviews: readers' objectives and review cues

Baek, Hyunmi, Ahn, Joongho and Choi, Youngseok, 2012, International Journal of Electronic Commerce (17), 2 pp 99-126, Published

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