Dr Prerna Tambay


I am an engaged scholar specialising in HR Analytics, The Role of HR in the Digital Age and the Future of Work. I lead  HR Analytics and professional development modules for MSc Global HRM.

My research interests are, 

Using technology such as Artificial Intelligence and Blockchain in Reducing Modern Slavery. 

How AI and HR analytics can help organisations create equality, diversity, and inclusion business cases. 

I have been part of UKRI research funding valued at £150 K. The research focused on SMEs' digital adoption and ethics. 

Before joining Kingston Business School, I worked for Birkbeck, University of London (2012 to 2019), Brunel University (2019- 2021) and University of Bedfordshire (2021-2023). At the University of Bedfordshire, I led the MSc HRM programme and managed relationships with International academic partners. I represented the faculty at various reach forums and knowledge transfer initiatives. 

I am a believer in industry and academic collaboration. Before moving to academia, I worked for the Discovery Channel as an HRM and post-production Manager and as an HR consultant for Mahindra-British Telecom, now Tech Mahindra. As a part of my public engagement, I have shared my views on diversity at the House of Lords, MATV and Bedford University Radio. 

Academic responsibilities

Senior Lecturer HR Analytics


  • PhD Employee Relations and HRM, London University
  • MSc by Research, Management and Organisational Analysis, London University
  • MBA, Human Resource Management, Mumbai University

Teaching and learning

I specialise in Future of work, AI and HR Analytics. My teaching is focused on helping students develop contemporary knowledge in the field of HRM. I am passionate about supporting students to navigate through the uncertain world of work. 

My teaching is supported by engaged scholarship, research, and consulting experience. I use innovative teaching techniques to engage with my students. My teaching encompasses academic videos, films, social media, guest lecturers, practical expertise, and simulations. 

I believe in social learning and encourage my students to share their experiences and expertise with their fellow students. 

Qualifications and expertise

  • Fellow FHEA
  • Member of CIDP

Undergraduate courses taught

Postgraduate courses taught


Research interests

Using AI and Blockchain to reduce modern slavery 

Digital Adoption (AI, Analytics) and the Future of Work 

Digital adoption of SMEs and ethics 


I am open to PhD supervision.

Current PhD student: Gerald Marfo (University of Bedfordshire)

Thesis title: Storytelling in the Digital Age: effects of myth marketing on consumer behaviour 

Funded Research : 

2020 UKRI - SMEs Digital Footprints and their ethical implications during Covid £159,843 

Research papers, book chapters, and conference presentations: 

Ayaz, O, Tabaghdehi, A, Rosli, A, and Tambay, P (2024) Ethical implications of employee and customer digital footprint: SMEs perspective, Journal of Business Research (Under Review JOBR.D.01773R1) 

Tambay, Prerna and Tambe, Pratap (2020), Automating Modern Slavery due diligence using AI and Blockchain, Technology, AI4Good conference IEEE/ITU (Special issue) 

Ayaz, O, Tabaghdehi, A, Rosli, A, Tambay, P, and Mughal, W (2024). The Web watches and remembers everything: The ethical implications of digital footprints in SMEs performance in Digital Business Strategy in the Time of the Crisis, Emerald Publisher (Accepted) 

Tambay, Prerna and Tambe, Prerna (2020), Using AI and Blockchain to reduce modern slavery of Dalit women, Dalit Women Pollical and Economic Empowerment (edited), Osmania University, India 

Tabaghdehi, A, AyazAdra, O, Rosli A and Tambay, P (2022) The Web is Watching and Remembers Everything: The Ethical Implications of Employee and Customer Digital Footprints in SMEs Performance, BAM Conference, Manchester  

McCotter, S, McGowan, P. and Tambay, P. (2021), Fostering Student Sense of Belonging: A Parental Role or a HEI Responsibility Necessity, An Interdisciplinary HEI Study into a Model of Student Belonging at University Business School, iCERi research conference, Italy

Tambay, Prerna and Tambe, Pratap (2020), Automating Modern Slavery due diligence using AI and Blockchain, Technology, AI4Good conference IEEE/ITU, 

Panelist – Brunel 2023 International Business Week 

Topic Leveraging Digitisation and Artificial Intelligence in the International Business Landscape  

Business, knowledge transfer and international

I have worked in various countries and taught students across nationalities. Before joining academia, I worked for Discovery Channel and British Telecom and ran a consulting company which specialised in HRM and digital adoption. 

I am currently leading the student wellbeing project for IIT Bombay. 

Impact of the project - IIT Bombay would establish a zero suicide charter and build robust interventions to support student wellbeing. 

I have deciminated my knowledge of EDI and Analytics at various professional forums sich as CIPD (Charterered Institute of Personnel Development), BCS (British Computer Society), Union 21. 

Impact - My thought leadership in the EDI is recognised by professional bodies. 

Leadership and management

External Examiner Anglia Ruskin University 

Student wellbeing project lead IIT Bombay 

Governor and chair for well-being at Horsenden School. 

Trusty for DSN (https://dsnuk.org). DSN champions human rights,