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  • Graphic Design BA (Hons)

Graphic Design BA (Hons)

Why choose this course?

Kingston University is ranked No. 1 in the UK for design and crafts* in the Guardian University League Tables 2020 (*covers graphic design, interior design, illustration, animation and product and furniture design.)

Our Graphic Design students have won 52 international competitions in the last four years including RSA, Creative Conscience Awards, ISTD and D&AD. This reflects the quality of work from this practice based course.

On this course you'll be encouraged to be innovative, invent and inspire change. In addition to learning core design and research skills, you'll work on live projects throughout the course: recent collaborations have included RSA, D&AD, Creative Review, The Science Museum, Amnesty International, Croydon Council, The British Film Institute and Save the Children.

On this course you'll be encouraged to be innovative, invent and inspire change. In addition to learning core design and research skills, you'll work on live projects throughout the course: recent collaborations have included RSA, D&AD, Creative Review, The Science Museum, Amnesty International, Croydon Council, The British Film Institute and Save the Children.

You'll develop a personal practice through rigorous investigation of a range of focused projects. Design fields include photography, film and animation, typography, interaction, service design, user experience, social design, digital, book and editorial design.

At the end of the Graphic Design BA (Hons) course, you'll be equipped with a combination of creative skills, cognitive processes and methodologies that will help you to shape the future for business, culture and communities.

Attendance UCAS code Year of entry
3 years full time W210 2020
Location Kingston School of Art, Knights Park

Reasons to choose Kingston

  • More than 95 per cent of students from this course are in employment or further study six months after graduating (DHLE 2016/17).
  • This course received more than 92 per cent overall student satisfaction (National Student Survey 2018).
  • Kingston University is ranked No 1 in the UK for design and crafts* in the Guardian University League Tables 2020 (*covers graphic design, interior design, illustration, animation and product and furniture design.)

What you will study

The Graphic Design course has an applied approach to the expanding field of graphic design: you'll use our studios and facilities to experiment, exploring new ways to push the boundaries of visual communication.

You'll have plenty of opportunities to participate in live projects and work with the broader design industry: collaboration, teamwork and cross-disciplinary projects are strongly encouraged to reflect professional practice. 

The course hosts regular visits to studios, events and conferences both within the UK and further afield.


Year 1

Year 2

Optional year

Final year

Year 1 encourages an open-minded and exploratory approach to understanding design. You'll work on individual and team projects, to develop your knowledge of the design process, visual language, typographic principles and core skills.

Core modules

Concept and Challenge

30 credits

This module focuses on the generation of concepts and ideas. The aim of the module is to develop conceptual ability and creative confidence in responding to a range of design and communication challenges. It introduces you to different ways of thinking and generating ideas, with emphasis on currency, appropriateness and dynamism of approach and solution. Project briefs encourage you to expand your knowledge and experiences, challenge assumptions, subvert norms and learn about the role of risk within the creative process.

Visual Vocabularies

30 credits

The aim of this module is to introduce you to the fundamental principles and components of graphic design and visual communication, through a range of projects, workshops, experiments and exercises that explore the relationship between materials, methods, messages and meaning. Key areas include typography and layout, hierarchy and composition, visual thinking and visual language, process and production techniques and context. The emphasis in this module is on developing core competencies that underpin graphic design practice.

Communication and Context

30 credits

The aim of this module is to introduce you to how the designer can engage, interact with and respond to different contexts and varied audiences. These include the personal and professional, geographical and environmental, social and political, commercial and educational, local and global. The emphasis in this module is on developing experience and understanding of how design and communication function in the wider world.

Image & Text - Communication Design History for Graphic Design

30 credits

This module presents a chronological history of graphic design production from the middle of the nineteenth century to the present day in Europe and North America. In doing so, its aim is to consider the different factors that have affected and influenced the production of imagery during this period. The first part of the module focuses on issues of process and practice, and seeks to chart the developing relationship between graphic design and associated professions like illustration, whilst conveying the overarching attitudes and ideas that have coloured artistic and design production and discussion. In the second part of the module you will consider the professional development of design for communication and media, the evolution of ‘popular' mass imagery and the role of changing technologies and techniques, including the moving image and animation, in the development of image and text production and reproduction. Key themes relating to graphic arts and imagery, including the consumption of mass media and imagery, image and consumer culture and the emergence of ‘new' media in art, design and communication, will be explored. The module engages with critical texts to allow you to examine the relationship between theory and practice in design and to gain an understanding of the development of graphic design as a cultural response to modernity. This module will provide a historical and critical framework through image-based lectures, screenings and study visits.

Year 2 helps you develop creative and interpersonal skills, used to explore imaginative ways to communicate. You'll develop a particular area of graphic design through self-initiated projects, complementing your studio work. You'll learn about the wide social and cultural context in which graphic designers work, and will collaborate with students from other courses on projects. You'll also gain useful career management skills and will have the opportunity to study abroad or undertake a work placement.

Core modules

Process and Purpose

30 credits

The emphasis in this module is on exploring and understanding the design process, with particular focus on the relationship between research, development and the successful realisation of ideas. The module introduces you to a range of methodologies including design thinking, prototyping and iteration and through varied briefs, workshops and project work, examines how these methods inform design process and effective solutions. Projects are designed to extend design vocabularies and knowledge of materials and visual languages (including typography, photography and moving image) as vehicles for communication and to hone analytical and critical evaluation skills in the resolution and realisation of ideas.

Design Interactions and Innovations

30 credits

The aim of the module is to explore different modes of communication and dissemination. The focus is on the interactive nature of graphic design and visual communications, with emphasis on the way in which designers engage audiences and participators in their practice. The projects in this module encourage you to experiment, embrace risk and develop innovative approaches and solutions. They will introduce you to strategies for extended research and collaboration and develop interpersonal and communication skills. The module requires you to consider how your ideas can be meaningfully applied in appropriate contexts and to relevant audiences. It includes opportunities for you to develop interdisciplinary projects and explore the possibilities of participatory practice.

Design Directions

30 credits

The aim of this module is to develop understanding of the role of the designer and enable you to contextualise your personal design vision and ambition. This includes developing understanding of how to present work in a dynamic and appropriate manner and equipping you with the ability to develop and express opinions and adopt different perspectives in relation to a range of issues and contexts (social, commercial, cultural, environmental and political). The emphasis in this module is on developing knowledge, awareness and a growing confidence in articulating ideas verbally and visually and includes the design of a positioning portfolio in preparation for Level 6.

Critical Issues in Graphic Design: Research and Practice

30 credits

This module builds on the historical and thematic content introduced at Level 4 and emphasises the theorisation of contemporary graphic design practice. A series of lectures, seminars, workshops, tutorials, screenings and visits informs and supports your own emerging research interests and the development of independent visual and academic research skills that cross history/theory and design practice. Lectures and seminars will deepen critical and theoretical engagement with contemporary issues in graphic design. Seminar tasks and assessments are carefully designed to foreground projects that support the location of graphic design as a discipline. Research methodologies are introduced through case studies and practical activities that reflect the issues explored through the module's contemporary content.

Many of our students take advantage of the ERASMUS scheme to spend a year studying or working in Europe. We have a network of links with prestigious design institutions.

Over 100 students from the course have made use of the ERASMUS Exchange over the last four years. Graphics students on the ERASMUS programme have studied in 17 different institutions.

Over 50 students have made use of ERASMUS funding to support industrial placements. The ERAMUS programme has supported over 40 students from all over Europe studying at Kingston. The study abroad programme with links in Japan, Korea, and the US supports students studying internationally.

In your final year, you'll work from a range of briefs, and develop your own, to reflect your personal interests and career aspirations. Some students work a range of areas; others choose to specialise in one. This could be branding, social design, editorial design, film and moving image, photography, advertising and promotion, typography or interactive design. Your interests and self-directed work will inform the written element of the course.

Core modules

Design Studies

30 credits

This module is concerned with the continued exploration and refinement of techniques, themes and tools that will inform an innovative approach to idea generation and insight gathering. The module places emphasis on the completion of a significant body of creative work that strategically reflects the individual's interests, achievements and ambition at Level 6. It requires work which demonstrates diversity of content and imaginative and appropriate realisations of design-led solutions to a professional standard.

Positioning and Presenting Your Design Practice

60 credits

This module is concerned with supporting the practical and strategic development of a professional body of work that accurately reflects the consolidation of an individual's design practice endeavour at level 6. Providing the opportunity to identify personal attributes and strengths, to critically edit and select from project work, to manage, organise and refine that work as required, for effective portfolio presentation across a range of appropriate professional formats. In addition, preparation for employment or postgraduate study will be undertaken, informed by industry professional talks and seminars on relevant self-promotional techniques and approaches.

Dissertation: Research and Reflection

30 credits

Building on the links between research and practice embedded at Level 5, the Critical and Historical Studies (CHS) Dissertation: Research and Reflection module focuses on in-depth research, critical enquiry and reflection on questions and critical issues emerging in students' own practice, and pertinent to the practice of their own discipline.

Over the module, students will initiate and develop an individual research topic; identify and evaluate appropriate archives, bodies of critical literature, visual/material sources and research methods; manage their study time; engage with and respond to tutorial dialogue and peer feedback, and apply critical and analytical skills to produce a 6,000 word written Dissertation, supported by a series of lectures, seminars and tutorials.

Following the submission of the Dissertation, and to support the realisation of studio capstone projects, students will be assisted with the conception and development of an individual Statement that enables self-reflection and locates students within the contemporary contexts of their discipline. Consolidating the research, reflexive and critical skills acquired throughout students' programme of study, the Statement engages and applies learning undertaken within CHS modules to studio practice, supporting students' self-presentation at Degree Show, in future post-graduate study, and/or professional practice in a variety of Art and Design contexts.

The information above reflects the currently intended course structure and module details. Updates may be made on an annual basis and revised details will be published through Programme Specifications ahead of each academic year. The regulations governing this course are available on our website. If we have insufficient numbers of students interested in an optional module, this may not be offered.

Entry requirements

112 UCAS points

Typical offer

112 UCAS points from Level 3 qualifications, including Art & Design subjects (i.e. A Levels, BTEC Diploma, Access Diploma, IB Diploma, etc).  In addition, the preferred entry route is to first take a Foundation Diploma in Art & Design or recognised equivalent.

Additional requirements

Entry onto this course will first require submission of a digital portfolio as part of the application process.

A short list of selected applicants are invited for an interview. UK-based applicants will be required to attend an in-person group interview with their physical portfolio. Further details about the interview will be sent with emailed interview invitations. Applicants based outside of the UK will first be required to submit a digital portfolio. Selected applicants will then be scheduled for a Skype interview.  


All non-UK applicants must meet our English Language requirements. For this course it is Academic IELTS of 6.0 overall, with no element below 5.5

Teaching and assessment

Modules will be delivered through: lectures, seminars, workshops, group critique, individual tutorials, demonstration, projects, briefings, study visits, peer learning, independent learning and study skills.

Guided independent study

When not attending timetabled sessions you will be expected to continue learning independently through self-study. This typically will involve reading journal articles and books, working on individual and group projects, undertaking preparing coursework assignments and presentations, and preparing for exams. Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the online virtual learning platform.

Academic support

Our academic support team here at Kingston University provides help in a range of areas.

Dedicated personal tutor

When you arrive, we'll introduce you to your personal tutor. This is the member of academic staff who will provide academic guidance, be a support throughout your time at Kingston and who will show you how to make the best use of all the help and resources that we offer at Kingston University.

Your workload

Time is spent in timetabled teaching and learning activity

  • Year 1: 60%
  • Year 2: 50%
  • Year 3: 40%

In all levels a minimum of two studio days each week are tutor-supported. Students are required to spend the rest of the week doing self-directed research and project work in support of their studio practice. Project related work takes place both in and outside the physical studio environment but the studio accommodation itself is a focus for teaching and informal, peer assisted learning.

Contact hours may vary depending on your modules.

Type of teaching and learning

Year 1

Year 2

Year 3

Year 1
  • Scheduled teaching
  • Guided independent study
Year 2
  • Scheduled teaching
  • Guided independent study
Year 3
  • Scheduled teaching
  • Guided independent study

How you will be assessed

Assessment typically comprises of practical (eg presentations, exhibitions) and coursework (eg essays, reports, self-assessment, portfolios, dissertation). The approximate percentage for how you will be assessed on this course is as follows, though depends to some extent on the optional modules you choose:

Type of assessment

Year 1

Year 2

Year 3

Year 1
  • Coursework
Year 2
  • Coursework
Year 3
  • Coursework
  • Presentation

Feedback summary

We aim to provide feedback on assessments within 20 working days.

Your timetable

Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm. For undergraduate students Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

Class sizes

To give you an indication of class sizes, this course normally attracts approximately 110 students per year and tutorial group sizes are normally 15-30. However this can vary by module and academic year.

Who teaches this course?

This course is taught in the Design School, Kingston School of Art. Our staff are practising designers, researchers and academics who'll enrich your student experience with contemporary issues, events and challenges. Influential guest speakers reinforce the currency of the course, providing the latest insights into practice.


You'll use our studio spaces and facilities to experiment and explore new ways to push the boundaries of projects and open discourse across disciplines.  

Collaborative and multi-disciplinary teamwork is actively encouraged between students, across faculty courses, international institutions and with industry.  

Throughout the course, you'll be encouraged to explore and develop expertise in current design approaches, techniques, media, and application including branding, editorial, interactive design, packaging and 3D design, advertising, information design, digital moving image, sustainable and experiential design. 

Skills and techniques such as typography, photography, moving image, printmaking, rapid proto-typing, analysis and research, human factors, presentation, interactive and graphic software all support project work by helping realise solution-led ideas.

Course fees and funding

2019/20 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK or EU), 'Islands' or 'International' student. In 2019/20 the fees for this course are:

 Fee category  Amount
Home (UK and EU students) £9,250*
Overseas Year 1 (2019/20): £15,300
Year 2 (2020/21): £15,600
Year 3 (2021/22): £15,900
Islands (Channel Islands and Isle of Man) To be confirmed by the Island Authorities

* These fees are annual and may increase in line with inflation each year subject to the results of the Teaching Excellence Framework (TEF).

Eligible UK and EU students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

Additional costs

Depending on the programme of study, there may be extra costs which are not covered by tuition fees, which students will need to consider when planning their studies.

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. Accommodation and living costs are not included in our fees. 

Text books

Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. You may prefer to, or be required to, buy your own copy of key textbooks.

Computer equipment

There are open-access networked computers available across the University, plus laptops available to loan. You may find it useful to have your own PC, laptop or tablet which you can use around campus and in halls of residences.

Free WiFi is available on each of the campuses.


In the majority of cases coursework can be submitted online. There may be instances when you will be required to submit work in a printed format. Printing and photocopying costs are not included in your tuition fees.


Travel costs are not included but we do have a free intersite bus service which links the campuses and halls of residence.

For this course you will be 

  • involved in processes of making, as means of exploration, experimentation, and understanding your practice, by using a diverse range of media and materials
  • required to purchase your own copy of books, for required reading
  • required to produce physical artefacts for assessment 
  • able to participate in optional study visits and/or field trips

However, over and above this you may incur extra costs associated with your studies, which you will need to plan for. 

In order to help you budget, the information below indicates what activities and materials are not covered by your tuition fees 

  • personal laptops and other personal devices 
  • personal copies of books 
  • optional study visits and field trips (and any associated visa costs)
  • printing costs
  • your own chosen materials and equipment
  • costs of participating at external events, exhibitions, performances etc.

The costs vary every year and with every student, according to the intentions for the type of work they wish to make. Attainment at assessment is not dependent upon the costs of materials chosen.

Note for EU students: UK withdrawal from the European Union

EU students starting a programme in the 2019/20 academic year will be charged the same fees as those who began in 2018/19 (subject to any annual increase in accordance with the applicable terms and conditions and the Kingston University fees schedule).

They will also be able to access the same financial support for the duration of their course as students who began in 2018/19, even if their degree concludes after the UK's exit from the EU.

No assurances have yet been made regarding 2020/21 and beyond. Updates will be published here as soon as they become available.

2020/21 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK or EU), 'Islands' or 'International' student. In 2020/21 the fees for this course are:

 Fee category Amount
Home (UK and EU students) £9,250*
International Year 1 (2020/21): £15,600
Year 2 (2021/22): £15,900
Year 3 (2022/23): £16,200

* These fees are annual and may increase in line with inflation each year subject to the results of the Teaching Excellence Framework (TEF).
Eligible UK and EU students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

After you graduate

Our graphic design graduates are renowned for being autonomous, versatile, entrepreneurial visual communicators. They are employed worldwide in the fields of branding, advertising, digital moving image, typography, interactive design, packaging and 3D design, photography, information design, and sustainable and experiential design.

Exceptional achievements in international competitions (including the D&AD Awards, Creative Conscience Awards and the RSA Student Design Awards) mean that our students hold a strong reputation for innovation, creativity and commercial understanding.

Many graduates develop their own design practices, while others choose to take postgraduate courses before embarking on their careers.

Student success

Kingston School of Art's Graphic Design students have won 52 international competitions in the last four years, including:

  • RSA;
  • Creative Conscience Awards;
  • ISTD;
  • D&AD.

This reflects the quality of work from this practice based course.

Key information set

The scrolling banner(s) below display some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

Undergraduate study
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