Dr Luiz Silva Souza
Faculties, departments and locations
- Faculty of Business and Social Sciences
- Department of Psychology
- School of Law, Social and Behavioural Sciences
- Penrhyn Road
- Behaviour, Business and Policy
Senior Lecturer in Social Psychology
- Email:
- [email protected]
About
I am a social psychologist, and I teach and research how people think, feel, and act in groups, especially in relation to health, identity, and social change. I am enthusiastic about applying psychology to real-world challenges and exploring how critical thinking can help us understand the hidden ideologies behind daily life.
I worked as a psychologist to deliver care to patients with substance dependence and other mental health issues. My early research focused on how health professionals understand and respond to alcoholism and men's health. I worked directly with Primary Health Care teams to create support groups that tackled issues around alcohol use, mental health, and masculinity.
Currently, my research focuses on social movements, animal rights, veganism, sustainability, and the psychology of social change. I am especially interested in how our beliefs and identities shape everyday actions and how our actions may reinforce or challenge deep-rooted social norms and representations.
Qualifications
- PhD in Psychology, Federal University of Espirito Santo, Brazil
- MSc in Psychology, Federal University of Espirito Santo, Brazil
- BSc in Psychology, Federal University of Espirito Santo, Brazil
Domains
Qualifications
- Fellow of the Higher Education Academy (FHEA)
- British Psychological Society Chartered Psychologist (CPsychol)
Courses taught
Current funded project (2026-2028)
British Academy International Writing Workshops 2025: Supporting Brazilian Early-Career Researchers in Critical Social Psychology and Enhancing their Global Visibility. This initiative aims to strengthen the international visibility of Brazilian critical social psychology and support the career progression of emerging scholars in Brazil, with the publication of their work in high-impact journals.
Selected publications
- Souza, L. G. S., & Bruun, A. (2026). Harmful to animals and humans? Arguments that challenge animal research and attitudes held by university students. Anthrozoös, [accepted for publication].
- Bohier, C. N., Souza, L. G. S., & Menandro, M. C. S. (2025). Animal suffering in the social representations constructed by animal protectors. Psicologia e Saber Social, 14, 436-467.
- Coutinho, S. M. S., Souza, L. G. S., Lemos, M. S., Rocha, L. L., & O’Dwyer, E. (2024). From cosmological breakthrough to normalised disease: A longitudinal study on the social representations of Covid-19. Papers on Social Representations, 33(2), 2.1-2.31.
- Souza, L. G. S. (2023, July 27). Should animal advocates talk about the animals, the environment, or human health? The Vegan Society (Newsletter). Available at Vegansociety.com
- Souza, L. G. S., & O'Dwyer, E. (2022). Social Distance and Social Connection: A Psychosocial Approach to the Community Responses to Covid-19. In E. O'Dwyer, & L. G. S. Souza (Eds.). Psychosocial Perspectives on Community Responses to Covid-19. Networks of Trust and Social Change (pp. 1-12). Routledge.
- O'Dwyer, E., & Souza, L. G. S. (2022). Psychological, social, and political implications of UK Covid-19 mutual aid groups. In E. O'Dwyer & L. G. S. Souza (Eds.). Psychosocial perspectives on community responses to Covid-19: Networks of trust and social change (pp. 133-144). Routledge.
- E. O'Dwyer & L. G. S. Souza (Eds.). (2022). Psychosocial perspectives on community responses to Covid-19: Networks of Trust and Social Change. Routledge.
- Souza, L. G. S., & O'Dwyer, E. (2022). Animal rights, environment, or health? Effects of argument type and dissonance on the attitudes toward the consumption of animals. Appetite, 176, 106129.
- O'Dwyer, E., Souza, L. G. S., & Beascoechea-Seguí, N. (2022). Rehearsing post-Covid-19 citizenship: Social representations of UK Covid-19 mutual aid. British Journal of Social Psychology, 61(4), 1245-1262.
- Souza, L. G. S., O'Dwyer, E., Coutinho, S. M. S., Chaudhuri, S., Rocha, L. L., & Souza, L. P. (2021). Social representations and ideology: Theories of common sense about COVID-19 among middle-class Brazilians and their ideological implications. Journal of Social and Political Psychology, 9(1), 105-122.
- O'Dwyer, E., Beascoechea-Seguí, N., & Souza, L. G. S. (2021). The amplifying effect of perceived group politicization: Effects of group perceptions and identification on anxiety and coping self-efficacy among members of UK COVID-19 mutual aid groups. Journal of Community and Applied Social Psychology, 32(3), 423-437.
- Hanson, K., O'Dwyer, E., Chaudhuri, S., Souza, L. G. S., & Vandrevala, T. (2021). Mitigating the identity and health threat of COVID-19: Perspectives of middle-class South Asians living in the UK. Journal of Health Psychology, 27(9), 2147-2160.
- Souza, L. G. S., Atkinson, A., & Montague, B. (2020). Perceptions about veganism. (Peer-Reviewed Technical Report) Birmingham, UK: The Vegan Society. 50p.
- Souza, L. G. S. (2020). Places from which we speak: The concepts of consensual and reified universes and the interpretation of the outcomes obtained with ALCESTE and IRAMUTEQ. Papers on Social Representations, 29(2), 11.1-11.25.
Specialisms
- Social Psychology
- Health Psychology
Scholarly affiliations
- Research Advisory Committee of the Vegan Society
- International Member of the Observatory of Prejudice (INCT-Preconceitos, Brazil)
- Member of the Association for the Development of Social Psychology (ADEPS, Brazil)
Societal impact
I am principal investigator for the International Writing Workshop 'Supporting Brazilian Early-Career Researchers in Critical Social Psychology and Enhancing their Global Visibility' (British Academy). I have worked in partnership with Voices of Hope (Kingston upon Thames) to produce knowledge about their activities in support of women in situations of vulnerability and domestic violence. I also conduct knowledge exchange activities with animal rights organisations.
From 2010 to 2013, I developed a programme of action research and psychosocial intervention in partnership with a Brazilian Primary Health Care centre. This programme included the investigation of social representations and social practices towards alcoholism, masculinity, and male patients. In partnership with health care professionals, I set up a series of interventions to improve the care delivered to the underserved male population covered by the mentioned health centre, especially alcoholic men. This action research programme included quantitative and qualitative studies and contributed to the construction of new spaces of care and protagonism for the male population living in the nearby communities and played an important role in challenging the gender stereotypes constructed by the health professionals themselves.
From 2013 to 2018, I coordinated the practices of psychology students in educational and social welfare services in collaboration with their professional teams. These practices included professional guidance workshops with students in secondary education and support groups with mothers of people with learning disabilities and with adolescents at risk.
Academic impact
- Associate Editor of the journal Papers on Social Representations, published by the ISCTE-IUL (Portugal), LSE (UK), and Johannes Kepler Universität (Austria).
- Consulting Editor of the journal Psychology of Human-Animal Intergroup Relations, published by the PHAIR Society.
- Researcher invited by The Vegan Society (UK) to coordinate the study Perceptions about Veganism (2019, technical report).
- Deputy Faculty Research Ethics Lead, Kingston University
- Assessment Officer, Department of Psychology, Kingston University
- Coordinator of Practices in Psychology, Fluminense Federal University, Brazil (2020-2022)
- Head of Department, Department of Psychology, Fluminense Federal University, Brazil (2017-2018)
Publications
Rehearsing post-Covid-19 citizenship: social representations of UK Covid-19 mutual aid
O’Dwyer, Emma, Souza, Luiz Gustavo Silva and Beascoechea-Seguí, Neus, 2022, British Journal of Social Psychology (61), 4 pp 1245-1262, Published
Animal rights, environment, or health?: Effects of argument type and dissonance on the attitudes toward the consumption of animals
Silva Souza, Luiz Gustavo and O'Dwyer, Emma, 2022, Appetite (176), Published
The amplifying effect of perceived group politicization: effects of group perceptions and identification on anxiety and coping self-efficacy among members of UK COVID-19 mutual aid groups
O'Dwyer, Emma, Beascoechea-Seguí, Neus and Souza, Luiz Gustavo Silva, 2022, Journal of Community and Applied Social Psychology (32), 3 pp 423-437, Published
Social representations and ideology: theories of common sense about COVID-19 among middle-class Brazilians and their ideological implications
Souza, Luiz Gustavo Silva, O’dwyer, Emma, Coutinho, Sabrine Mantuan Dos Santos, Chaudhuri, Sharmistha, Rocha, Laila Lilargem and de Souza, Luciane Pessanha, 2021, Journal of Social and Political Psychology (9), 1 pp 105-122, Published
O alcoolismo, suas causas e tratemento nas representacoes sociais de profissionais de Saude da Familia = Alcoholism, its causes and treatment in the social representations constructed by Brazilian Family Health professionals
Souza, Luiz Gustavo Silva, Menandro, Maria Cristina Smith and Menandro, Paulo Rogério Meira, 2015, Physis : Revista de Saude Coletiva (25), 4 pp 1335-1360, Published
Intervencoes Psicossociais para Promocao da Saude do Homen em Unidade de Saude da Familia = Psychosocial interventions to promote Men's Health in Family Health Centers = Intervenciones Psicosociales para la Promocion de la Salud del Hombre en Centros de Salud de la Familia
Silva Souza, Luiz Gustavo, Meireles, Analice Alcantara, Tavares, Kaylla Maria Castro and Menandro, Maria Cristina Smith, 2015, Psicologia: Ciencia e Profissao (35), 3 pp 932-945, Published
Polifasia cognitiva nas representacoes sociais do alcoolismo = Cognitive polyphasia in the social representations of alcoholism
Silva Souza, Luiz Gustavo, Menandro, Maria Cristina Smith and Menandro, Paulo Rogerio Meira, 2015, Psicologia e Saber Social (4), 2 pp 224-245, Published
Saude mental na estrategia saude da familia: revisao da literatura brasileira = Mental health in the Family Health Strategy : a review of Brazilian literature
Souza, Luiz Gustavo Silva, Menandro, Maria Cristina Smith, Couto, Leandra Lúcia Moraes, Schimith, Polyana Barbosa and de Lima, Rebeca Panceri, 2012, Saude e Sociedade (21), 4 pp 1022-1034, Published
Psychosocial perspectives on community responses to Covid-19: networks of trust and social change
(2022). London, U.K.: [Published]
Perceptions about veganism
Silva Souza, Luiz Gustavo, Atkinson, Arabella and Montague, Brendan (2020). Birmingham, U.K.: [Published]
Social distance and social connection: a psychosocial approach to the community responses to Covid-19
Silva Souza, Luiz Gustavo and O'Dwyer, Emma (2022). In: O'Dwyer, Emma, Silva Souza, Luiz Gustavo, (eds.), London, U.K.: [Published]