Dr Jonathan Gander


I am an Associate Professor Creative and Cultural Industries, currently on sabbatical. Formerly Head of Department of Creative and Cultural Industries. I have had roles in business schools at the University of Westminster, University of East Anglia and the London College of Fashion and have also held visiting professorships at universities in Shanghai and Moscow. My specialism is exploring the way value is generated through the creation, production, distribution and consumption of creative products and experiences. I read politics at Sheffield in the 80s, then took an MBA in the 90s, and conducted doctoral research first at LSE and then at King's College London in the 00s. I continue to provide consultancy in the area of strategic thinking and have worked on company management training schemes for entertainment firms, fashion labels and International Chambers of Commerce. My research area is broadly in the area of strategy within the Creative and Cultural Industries. A current projects are on digital business models in the creative industries and socio-material approaches to strategising. 

Academic responsibilities

Associate Professor


  • PhD Creative and Cultural Industries
  • MBA
  • BA Politics
  • Diploma TEFL
  • Prince 2 (Practitioner)

Teaching and learning


My research focuses on matters of competition within the creative industries, I have published work on strategic management in popular music organisations, alliance management in design consultancies and entrepreneurship in the fashion industry. I have presented his work at annual conferences of the European Group of Organisational Studies, the Design Management Institute, the International Association of Cultural Economics and the Strategic Management Society. My work has been published in journals such as The Journal of Cultural Economics, the Creative Industries Journal and the Journal of Organisational Behaviour, Management Decision and Industry and Innovation. My recent book Strategic Analysis: A creative and cultural Industries perspective explores the challenges of creating more strategic responses to the problem of competition within the creative economy. My current research projects involve researching business model innovations in digital business models in the fashion industry.

Research student supervision


Number of items: 17.


Pal, Rudrajeet and Gander, Jonathan (2018) Modelling environmental value : an examination of sustainable business models within the fashion industry. Journal of Cleaner Production, 184, pp. 251-263. ISSN (print) 0959-6526

Gander, Jonathan (2015) Situating creative production : recording studios and the making of a pop song. Management Decision, 53(4), pp. 843-856. ISSN (print) 0025-1747

Rieple, Alison, Gander, Jonathan, Pisano, Paola and Haberberg, Adrian (2015) UK fashion designers working in micro-sized enterprises ; attitudes to locational resources, their peers and the market. Industry and Innovation, 22(2), pp. 147-164. ISSN (print) 1366-2716

Haberberg, Adrian, Gander, Jonathan, Rieple, Alison, Helm, Clive and Martin-Castilla, Juan-Ignacio (2010) Institutionalizing idealism: the adoption of CSR practices. Journal of Global Responsibility, 1(2), pp. 366-381. ISSN (print) 2041-2568

Rieple, Alison and Gander, Jonathan (2009) Product development within a clustered environment : the case of apparel design firms. Creative Industries Journal, 2(3), pp. 273-289. ISSN (print) 1751-0694

Gander, Jonathan, Haberberg, Adrian and Rieple, Alison (2007) A paradox of alliance management : resource contamination in the recorded music industry. Journal of Organizational Behavior, 28(5), pp. 607-624. ISSN (print) 0894-3796

Rieple, Alison, Haberberg, Adrian and Gander, Jonathan (2005) Hybrid organizations as a strategy for supporting new product development. Design Management Review, 16(1), pp. 48-55. ISSN (print) 1557-0614

Gander, Jonathan and Rieple, Alison (2004) How relevant is transaction cost economics to inter-firm relationships in the music industry? Journal of Cultural Economics, 28(1), pp. 57-79. ISSN (print) 0885-2545

Gander, Jonathan and Rieple, Alison (2002) Inter–organisational relationships in the worldwide popular recorded music industry. Creativity and Innovation Management, 11(4), pp. 248-254. ISSN (print) 0963-1690


Gander, Jonathan (2017) Strategic analysis : a creative and cultural industries perspective. Oxford, U.K. : Routledge. 168p. ISBN 9781138185272

Book Section

Jin Zhang, Joanne, Lichtenstein, Yossi and Gander, Jonathan (2015) Designing scalable digital business models. In: Baden-Fuller, Charles and Mangematin, Vincent, (eds.) Business Models and Modelling. Bingley, U.K. : Emerald Group Publishing Limited. pp. 241-277. (Advances in Strategic Management, (33)) ISSN (print) 0742-3322 ISBN 9781785604638

Gander, Jonathan (2010) Perplexity and strategy : moving towards an enrolment advantage paradigm. In: Lowe, Sid, (ed.) Managing in changing times: a guide for the perplexed manager. London, U.K. : Sage. pp. 261-278. ISBN 9788132102335

Rieple, Alison, Haberberg, Adrian and Gander, Jonathan (2009) Hybrid organizations as a strategy for supporting new product development. In: Lockwood, Thomas and Walton, Thomas, (eds.) Corporate creativity: developing an innovative organization. New York, U.S. : Allworth Press. pp. 199-210. ISBN 9781581156560

Gander, Jonathan and Rieple, Alison (2007) How relevant is transaction cost economics to inter-firm relationships in the music industry? In: Towse, Ruth, (ed.) Recent developments in cultural economics. Cheltenham, U.K. : Edward Elgar Publishing. pp. 546-568. (International library of critical writings in economics, 205) ISBN 9781845423858

Conference or Workshop Item

Mador, Martha, Sullivan, Sid, Springdal, Kent and Gander, Jonathan (2012) Keep off the grass : stakeholder consultation in parks services. In: British Academy of Management (BAM) Conference 2012: Management Research Revisited: Prospects for Theory and Practice; 11-13 Sep 2012, Cardiff, U.K. ISBN 9780954960858

Rieple, Alison and Gander, Jonathan (2008) Micro-sized design firms and design outcomes within a clustered environment. In: 15th Annual Conference on Multi-Organizational Partnerships, Alliances and Networks (MOPAN); 25-27 Jun 2008, Boston, USA.


Gander, Jonathan (2010) The service profit model : what happens to service when price becomes the most important factor? (Other) Colchester, U.K. : Institute of Customer Service. (ICS Literature Reviews)

This list was generated on Sat May 15 06:59:50 2021 BST.

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