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Dr Jonathan Gander

School Head of Department


I am the Head of Department of Creative and Cultural Industries working with a team of academics who teach and research areas of creative practice such as Curation, Creative Event and Exhibitions. I have had roles in business schools at the University of Westminster, University of East Anglia and the London College of Fashion and have also held visiting professorships at universities in Shanghai and Moscow. My specialism is exploring the way value is generated through the creation, production, distribution and consumption of creative products and experiences.   

I read politics at Sheffield then took an MBA in the 1990s, conducting doctoral research first at LSE and then at King's College London. I continue to provide consultancy in the area of strategic thinking and have worked on company management training schemes for entertainment firms (Merlin), fashion labels (Pentland) and International Chambers of Commerce (Cologne and Moscow). 

Areas of specialism

  • Creative industries - policy, practice and technologies of distribution and production
  • Strategising in creative enterprises
  • Business model design and innovation
  • Sustainability in the Fashion Industry
  • Actor-network Theory


  • BA (Hons) Politics
  • MBA
  • PhD Creative and Cultural Industries


My research focuses on matters of competition within the creative industries, I have published work on strategic management in popular music organisations, alliance management in design consultancies and entrepreneurship in the fashion industry. I have presented his work at annual conferences of the European Group of Organisational Studies, the Design Management Institute, the International Association of Cultural Economics and the Strategic Management Society. My work has been published in journals such as The Journal of Cultural Economics, the Creative Industries Journal and the Journal of Organisational Behaviour, Management Decision and Industry and Innovation. My recent book Strategic Analysis: A creative and cultural Industries perspective explores the challenges of creating more strategic responses to the problem of competition within the creative economy. My current research projects involve researching business model innovations in digital business models in the fashion industry.

Research student supervision


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