Mr Adam Raman


I joined academia in 2002 as a Senior Lecturer from having worked in industry for 14 years, namely the pharmaceutical and management consultant industries, where I undertook various sales, marketing, business development and strategy roles nationally as well as internationally. Within academia I worked for Thames Valley for 2 years prior to to joining Kingston University in 2004. With regards to teaching and learning I have taught and been responsible (as a module leader) for a number of modules within the Strategic Management, Corporate Social Responsibility / Sustainability, Sales and Marketing subject areas at both undergraduate and Postgraduate Levels. In addition I have been a Course Leader for the Chartered Institute of Marketing Postgraduate Diploma as well as the Diploma of the Market Research Society. Currently I am responsible (Module Leader) for all marketing modules on the Kingston MBA & Global Corporate Governance & Sustainability at Undergraduate Level. My current research interests are in the area of sensemaking processes involving interactive, inter-relational networks in identifying sustainability issues and developing sustainability innovations. I am also interested in the dynamic interactive relational processes involved in Digital Marketing.

Academic responsibilities

Senior Lecturer


  • BSc Chemistry (Kent)
  • MBA (Warwick)
  • DipM

Teaching and learning

My main domain is within Teaching and Learning where I am the module leader and teach on a number of undergraduate and postgraduate modules.

The modules that I am responsible for, as Module Leader, include:

BM7060_A Digital Marketing Practice (Kingston Full - Time MBA)

BM7060_C Digital Marketing Practice (Kingston Executive MBA)

BM7060_R Digital Marketing Practice (Moscow MBA)

BM7060_S Digital Marketing Practice (Moscow EMBA)

BM7549 Winning & Retaining Customers (Marketing Elective offered to all Cohorts in Kingston & Moscow)

Note: I am also responsible for fully delivering on some occurrences and co-deliver on others.

BM6204 - Global Corporate Citizenship & Sustainability (Level 6 Undergraduate)

Modules that I am involved in delivering:

BS 7114 _G  International Business Strategy (GISMA Germany)

BS7114_C International Business Strategy (Kingston MIBM)

I also supervise a number of postgraduate dissertations and consultancy projects 

Qualifications and expertise

  • Currently studying for Postgraduate Diploma in Digital Marketing of the Chartered Institute of Marketing

Undergraduate courses taught

Postgraduate courses taught

Social media