Digital Media Strategy and Content Creation MA
- Language and media
- Postgraduate
- Subject to validation
The MA Digital Media Strategy and Content Creation at Kingston School of Art combines creative experimentation with industry‑ready skills. It will prepare you to produce content that resonates with audiences and performs across digital platforms.
As this course is still subject to validation, some information may not be available at this time. Fees, entry requirements, and module descriptions will be confirmed once the course is validated.
Create digital content that inspires, performs and connects
Our Digital Media Strategy and Content Creation course is subject to validation
Create digital content that inspires, performs, and connects
Digital media is constantly evolving shaped by new platforms, audience behaviour, and emerging technologies.
At Kingston School of Art, we believe in creating work that matters. The MA Digital Media Strategy and Content Creation combines creative experimentation with industry‑ready skills, preparing you to produce content that resonates with audiences and performs across digital platforms.
This course brings together digital content creation, audience insight, storytelling strategy, and media innovation, giving you the confidence to navigate and shape today’s fast‑moving media landscape.
This MA is ideal for you if you want to: build a career in digital media, content creation, or digital strategy develop creative and technical skills for contemporary media industries bring digital thinking into a new discipline or professional background explore emerging technologies shaping creative practice.
We welcome students from a variety of academic and professional backgrounds. What matters most is curiosity, creativity, and an interest in how audiences and media shape each other.
We are launching our new Digital Media Strategy and Content Creation degree in September 2027. Currently the programme is subject to validation. This means the course is undergoing a rigorous approval process to ensure the content is relevant, meets industry standards and fulfils student needs.
Why choose this course
A creative community
Kingston School of Art is known for its culture of experimentation, collaboration, and critical thinking. You’ll study in a vibrant community where new ideas are encouraged and where creative risk‑taking is part of the process.
Industry‑level facilities
Access specialist production spaces including: TV and green‑screen studios editing suites podcast studios digital production labs and industry‑standard software.
Professional insight
Our lecturers are active practitioners who bring real industry experience, contacts, and current practices into the studio. Guest speakers, workshops, and cross‑disciplinary collaborations give you direct insight into the media and creative industries.
Future-focused skills
You’ll graduate with a strong portfolio and the ability to combine creative storytelling with digital strategy, preparing you for roles such as: digital content creator social media producer content strategist audience development specialist digital media creative or consultant.
The Art School Experience
As part of Kingston School of Art, students benefit from joining a creative community where we encourage collaborative working and critical practice.
Our workshops and labs are open to all disciplines, enabling students and staff to work together, share ideas and explore multi-disciplinary making.
Course content
We focus on learning by doing. Through hands‑on projects, studio practice and live briefs, you’ll explore how creativity and strategy come together to produce purposeful digital media.
Digital content creation
Develop practical skills in:
- Video production
- Podcasting and audio storytelling
- Social media content creation
- Multimedia and cross‑platform storytelling
- Audience insights and analytics
Discover how to use platform data, performance metrics and audience behaviour to make informed creative decisions.
Content strategy and digital storytelling
Learn how to shape ideas into content with impact, stories that support communication goals, brand identities and audience needs.
Media innovation and emerging technologies
Experiment with AI‑assisted content creation, interactive formats, immersive storytelling and other tools transforming the digital media industry.
Professional practice
Work on live briefs, build a professional‑standard portfolio and collaborate in environments that mirror creative and media industry workflows.
Career opportunities
After you graduate
You could take on an internship or progress straight to a full time role. Previous graduates have gone on to work in the media and cultural industries. Others have roles in government, PR, publishing, radio and journalism, or social media content creation.
Links with business and industry
We organise and host international conferences on a wide range of subjects. Previous events have included the E-Poetry Conference, Black Metal conference, Hegel and world history conference, and BTS: A Global Interdisciplinary Conference Project in 2020.
Research with impact
Many of our staff are active in research, which means they bring the latest thinking and best practice to your studies. Their portfolio of academic works, digital art exhibitions and practical projects covers disciplinary areas including video production, digital art, electronic literature, globalisation theories and the music industry.
Teaching and assessment
Essays, reports, position papers, presentations, research projects, practice-based projects, and dissertation (either written or practice-based).
Fees and funding
Fees for future course years
Part time
If you start your second year straight after Year 1, you will pay the same fee for both years.
If you take a break before starting your second year, or if you repeat modules from Year 1 in Year 2, the fee for your second year may increase.
Funding support for postgraduate students
If you are a UK student living in England and under 60, you can apply for a loan to study for a postgraduate degree. Find out more through the government's website.
Scholarships and bursaries
Interested in studying Digital Media Strategy and Content Creation MA at Kingston? The following funding support is available:
Additional course costs
Some courses may require additional costs beyond tuition fees. When planning your studies, you’ll want to consider tuition fees, living costs, and any extra costs that might relate to your area of study.
Your tuition fees include costs for teaching, assessment and university facilities. So your access to libraries, shared IT resources and various student support services are all covered. Accommodation and general living expenses are not covered by these fees.
Where applicable, additional expenses for your course may include:
How to apply
Before you apply
Please read the entry criteria carefully to make sure you meet all requirements before applying.
How to apply online
Use the course selector drop-down at the top of this page to choose your preferred course, start date and mode, then click 'Apply now'. You will be taken to our Online Student Information System (OSIS) where you will complete your application.
If you’re starting a new application, you’ll need to select ‘new user’ and set up a username and password. This will allow you to save and return to your application.
Application deadlines
We encourage you to apply as soon as possible. Applications will close when the course is full.
After you apply
If the admission tutor wants to see your portfolio, we will email asking you to upload your zipped portfolio to the OSIS portal within three weeks. If we need more information or want to invite you for an interview, we will be in touch directly. After that you will then hear whether your application has been successful.
Course changes and regulations
The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Find out more about course changes
Programme Specifications for the course are published ahead of each academic year.
Regulations governing this course can be found on our website.
