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Entrepreneurship and Innovation Management BSc(Hons)

Attendance UCAS code Year of entry
3 years full time N212 2019

Why choose this course?

Our new degree is ideal for students who are either looking to set up their own business or work as an innovation manager within a larger enterprise as an intrapreneur.

This course will provide you with key innovation and entrepreneurial skills. These include managing technological change and innovation, start-up creation and growth, the importance of innovation for rethinking management, business strategy, technological change and managerial challenges, entrepreneurship and globalisation.

You'll benefit from our close proximity to London which is a central hub of innovation and entrepreneurship. According to Innovation Cities Index (2015-16), London ranks as the most innovative city in the world.

You'll be in excellent company as Kingston University is rated the top most successful UK higher education institution for graduate start-up companies (Higher Education Business and Community Interaction Survey).

Find out more about this course from the video below:

What you will study

In your first year you will become familiar with a wide range of entrepreneurship related concepts. You will be introduced to the concept of innovation management and how this is different from standard strategic management theories and practices. You'll gain an understanding of the main concepts and management tools for innovation activities within organisations - from small to large. Case studies and recent examples of innovations will be used as part of your teaching and you will carry out a practical innovation audit within an established organisation who are actively engaged in innovation. Other modules in your first year will include learning about market analysis and big data.

In your second year you will study the module Leading and Managing Technological Developments. This will provide you with the skills, knowledge and practical experience required to respond to the challenges involved in managing technological developments. The module focuses on technologies which underpin solutions to the problems encountered by startup companies such as issues related to website design, web development and mobile app development. It will also provide you with insight into how to leverage free open source tools for cost-effective product/service development.

In your final year you will learn about how to finance your ventures. The module Fundraising and Pitching examines the main forms of innovation finance and the investment process. You will develop an understanding of how venture capital funds, business angels and crowdfunding platforms work; how firms become investment ready, raise external finance and how they finally exit. Other third year modules include Leading and Managing Technological Developments and Entrepreneurship Marketing.

Throughout all three years you will take the module, Business Design Thinking. In year one of this module you will gain the knowledge and understanding of the creative and business behaviours necessary for developing a product or service. In year two you will progress to concept development and test the portfolio of ideas generated during your first year. Finally, in your third year you will implement your tested idea(s) by launching your own business. The module will also enable you to understand the importance of using local and international networks to acquire the critical resources needed to create your new venture(s).

Throughout this module, support and coaching will be provided from experienced business mentors.

Accreditation

Kingston Business School has been awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business) in recognition of the excellence of our business education. The accreditation has only been earned by five per cent of the world's business schools.

Module listing

Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

Year 1

  • This module focuses on the specific accounting and financial management issues that affect entrepreneurial and smaller enterprises. There are special legal and accounting requirements for smaller businesses as well as unique financing opportunities which are considered. By using industry tools to track the financial health of an enterprise, students will develop the necessary skills to budget and forecast as well as to track profitability and monitor cash flow, expenses and income. Their ability to apply theories and methodologies of cash management will be assessed using a written exam and an assignment that will require them to apply practical tools and techniques to real business situations. Formative feedback on their performance will be given in tutorials and lab-based sessions

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  • Organisations with a strong, consistent and successful focus on managing innovation outperform their competitors in terms of growth and financial performance. Innovation management requires special knowledge and skills, which are different to standard strategic management theories and practices. This module introduces you to the main concepts and management tools for innovation activities within organisations - from small to large. The module develops a deep understanding of the role and relevance of innovation within all kinds of organisations and you are asked to identify critical issues, skills and knowledge needed to implement innovation activities or projects.
    The module will use a combination of learning and teaching strategies, such as case studies and practical examples of latest examples of innovations. Within this module you are required to carry out a practical innovation audit within an established organisation, actively engaged in innovation.

    Read full module description

     
  • Effective market analysis is the starting point for any new venture. Accurate assessments of market size, value and of the scope for competitive advantage are required to determine new venture viability and to secure finance. This module introduces students to the principles of market analysis and provides them with an understanding of market analysis procedures. Effective market analysis is predicated on sourcing and interpreting data and the module introduces students to the types of data which are used in market analysis (primary and secondary). The use of big data as an enabler for data-driven decision making in entrepreneurial ventures is one of the most recent phenomena that is allowing start-ups to compete with large established firms. The sheer volume and variety of data available to today's ventures is daunting. This module will enable the students to learn about all aspects of big data: acquisition, storage and management, techniques for effective analysis of big data, and the application of big data to facilitate entrepreneurial decision making. Students will also learn about the issues arising from the highly temporal nature of big data; the velocity of change poses considerable challenges, in particular for data management and analysis.

     
  • This module aims to give students the knowledge and understanding of creative and business behaviours necessary for developing a product/service and establishing an innovative multidisciplinary business enterprise. Students will work in teams to set up a business. Business mentors will be available to coach the teams. The module will enable students to understand the importance of using local and international networks to acquire the critical resources needed to create new ventures.

    Business Design Thinking is taught in three consecutive modules (Business Design Thinking I, II & III). In Business Design Thinking I, students generate new business ideas through opportunity identification and problem framing. In Business Design Thinking II, students progress to concept development and test the portfolio of ideas generated during their first year of their studies. Finally, in Business Design Thinking III, students progress into the implementation of their selected and tested idea(s).

    In Business Design Thinking I, students learn to identify problems, customer needs and business opportunities through the use of creativity and new ideas generation techniques such as brainstorming, scenario building, attribute listing, mind mapping and role playing. Students also exposed to various case studies of successful cases of structured ideation within a corporate environment.

     

     

Year 2

  • This module helps students to appreciate the central importance of technology in the development of business organisations, particularly start-ups. It aims to introduce students to the basic concepts in managing technological developments and it focuses on core issues related to website design, web development and mobile app development. It will also give students insight into how to leverage free open source tools for cost-effective product/service development. Students will gain strong theoretical knowledge of the above areas which they will be able to use in establishing and developing their start-ups. The module will also enable students to effectively communicate with IT engineers. The Leaning and Managing Technological Developments I module will allow students to build a foundation on which to develop specialist skills in software programming, web design and data analytics in Leading and Managing Technological Developments II module.

    Read full module description

     
  • The potential for growth is a defining feature of entrepreneurial SME's. This module is concerned with the issues and decisions that the entrepreneur must consider in successfully managing the growth and development of a new venture. The module is designed to cover four broad and interrelated issues: a) the process of business growth of SMEs, b) barriers to business growth of firms; c) internal strategies for the growth of firms, and d) external strategies for the growth of SMEs. The module will draw on the literature on entrepreneurship to provide the basis for a critical understanding of the concepts and strategies for entrepreneurial venture growth and development.

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  • The module aims to enable students to develop the analytical skills necessary to make a positive contribution to issues concerning operations and project management, and describe the strategic contribution that effective operations and project management can play within organisations. Their ability to apply theories and methodologies of operations and project management will be assessed using two assignments that will require them to apply practical tools and techniques to real business situations. Formative feedback will be given in tutorials and lab-based sessions.

    Read full module description

     
  • This module aims to give students the knowledge and understanding of creative and business behaviours necessary for developing a product/service and establishing an innovative multidisciplinary business enterprise. Students will work in teams to set up a business. Business mentors will be available to coach the teams. The module will enable students to understand the importance of using local and international networks to acquire the critical resources needed to create new ventures.

    This module builds on Business Design Thinking I, where students generate new business ideas through opportunity identification and problem framing. In Business Design Thinking II, students progress to concept development and test the portfolio of ideas generated during their first year of their studies. The module is delivered in the Kingston Business Incubator.

    The Business Design Thinking II module focuses on the core processes of testing and prototyping and their critical role in the successful commercialisation of ideas. It provides students with the knowledge necessary for developing a product/service and establishing and effectively testing the viability of the product/service through lean start-up methodology. Through prototyping, testing and experiments, students select one idea from their Ideas Portfolio (generated in the Business Design Thinking I module) to progress to implementation in the final year of their studies. Methods of testing and prototyping include stimulation, 3D printing and prototype design in a virtual environment. Students will also conduct market analysis to complement their decision to select a particular idea.

     

    Read full module description

     

Year 3

  • This module builds on the level 5 module Leading and managing technological developments I. It aims to provide students with the skills, knowledge and practical experience required to respond to the challenges involved in managing technological developments. It focuses on technologies which underpin solutions to the problems encountered by start-up companies such as issues related to website design, web development and mobile app development. It will also give students insight into how to leverage free open source tools for cost-effective product/service development.

    Students will apply the theoretical concepts developed at Level 5 in order to gain strong practical knowledge of the above areas which they will be able to use in establishing and developing their start-ups. The module will not only equip students with the necessary knowledge that will enable them to effectively communicate with IT engineers, but it will also allow them to complete basic technology related tasks such as website or app development using existing platforms. Specific software tools and technologies which were introduced at Level 5 will be leveraged at level 6 module.

     

    Read full module description

     
  • Undertaking the practice of marketing in an entrepreneurial setting is profoundly different to marketing in established companies. Extremely fast pace of change, lack of resources and people, undeveloped markets and product development problems are just some of the challenges entrepreneurs face. This module will prepare students for developing and implementing successful innovative marketing strategies for their ventures.

    The module will introduce students to core marketing concepts such as segmentation, targeting and positioning, which are as important to new ventures as they are to established companies. The principles of effective operational marketing will also be covered - pricing, distribution and marketing communications. Students will critically evaluate the role that brands play in delivering value to customers and competitive advantage to firms. The role and importance of sales is also closely examined. New tactics like growth hacking are revolutionizing how digital start-ups approach growth challenges. Therefore, a special emphasis will be on how digital technologies enable entrepreneurial marketing for new ventures.

     

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  • Venture capital and Business Angel finance has been the driving force behind some of the most vibrant sectors of the economy. Companies famous for receiving venture capital or business angel funding early in their development include Apple, Microsoft, Google and Amazon. US and Western Europe no longer dominate the industry and emerging countries such as China, India and Russia are fast catching up. Recently, the explosion of Crowdfunding platforms has signalled a new era for the innovation finance industry. This module analyses all stages of the funding ladder for innovative companies, from Crowdfunding, Business Angels, Venture Capital, and Private Equity to IPO or M&A. It examines the main forms of innovation finance and the investment process; how private equity and venture capital funds, business angels and crowdfunding platforms work; how firms become investment ready, raise external finance and how to they finally exit. Students also learn about wider framework conditions that have a bearing on business innovation, including availability of finance for innovation, public policies and agencies promoting innovation.

    Read full module description

     
  • This module aims to give students the knowledge and understanding of creative and business behaviours necessary for developing a product/service and establishing an innovative multidisciplinary business enterprise. Students will work in teams to set up a business. Business mentors will be available to coach the teams. The module will enable students to understand the importance of using local and international networks to acquire the critical resources needed to create new ventures.

    Business Design Thinking is taught in three consecutive modules (Business Design Thinking I, II & III). In Business Design Thinking I, students generate new business ideas through opportunity identification and problem framing. In Business Design Thinking II, students' progress to concept development and test the portfolio of ideas generated during their first year of their studies. Finally, in Business Design Thinking III, students' progress into the implementation of their selected and tested idea(s). All the occurrences of this module are delivered in the Kingston Business Incubator.

    In Business Design Thinking III students will establish their own companies as individual founders or as part of a founding team. Business mentors will be available to coach the teams.

     

    Read full module description

     

You will have the opportunity to study a foreign language, free of charge, during your time at the University on a not-for-credit basis as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

Most of our undergraduate courses support studying or working abroad through the University's Study Abroad or Erasmus programme.

Find out more about where you can study abroad:

If you are considering studying abroad, read what our students say about their experiences.

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The scrolling banner(s) below display some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

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Kingston Business School AACSB accredited

AACSB accreditation

Kingston Business School joins an elite group of the top 5 per cent of institutions worldwide awarded the prestigious AACSB accreditation.

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