Creative and Cultural Industries: Events and Experiences Design BA (Hons)

Teaching Excellence Framework (TEF) Gold award

Teaching Excellence Framework (TEF) Gold award

Our commitment to high quality teaching has been recognised with a TEF Gold rating. The University has received an overall rating of Gold, as well as securing a Gold award in the framework's two new student experience and student outcomes categories.

Why choose this course?

This course prepares you for a career in exhibitions and events in the creative industries. You will develop practical and analytical skills for the curation, conception, resourcing, marketing and budgeting of an exhibition or event.

You will learn to visualise, collaborate, experiment and project manage as you work on real-world projects with other students and industry professionals. You will also develop your knowledge of the creative industries, exploring topics such as design thinking, branding and strategy for creative organisations. You will have creative freedom and be encouraged to undertake non-commercial creative projects.

The course also offers opportunities to work on live projects with creative companies and institutions, as well as alongside your classmates in our student-powered creative agency, Studio KT1. 

Throughout the course you'll also develop the commercial and organisational skills and understanding needed to work effectively in the Creative and Cultural sector.

For examples of what our students are up to on the course, check out our Insta.

Please note the change in course title: This course ran as "Creative and Cultural Industries: Curation, Exhibition and Events BA (Hons)" until 2021. For 2022 entry onwards, it is named "Creative and Cultural Industries: Events and Experiences Design BA (Hons)".

Attendance UCAS code/apply Year of entry
3 years full time P991 2024
Location Kingston School of Art, Knights Park

Reasons to choose Kingston

  • Kingston University was ranked No. 2 in London and Top 10 in the UK for Media & Film Studies in the Guardian University Guide 2024.
  • Our inspiring creative spaces are accessible to all KSA students, irrespective of which course you're studying. You can try your hand at everything from sculpture to animation, photography to bookbinding.
  • Kingston has world-class 3D workshops, digital media labs, film, photography and printmaking facilities, which you'll be encouraged to explore through our ethos of Thinking Through Making.
  • You'll gain valuable experience by working on a variety of paid live briefs through our very own creative agency – StudioKT1.com.

The Art School Experience

As part of Kingston School of Art, students on this course benefit from joining a creative community where collaborative working and critical practice are encouraged.

Our workshops and studios are open to all disciplines, enabling students and staff to work together, share ideas and explore multi-disciplinary making.

Two students collaborate on a design project.

An introduction to the course

What you will study

You will learn the principles of curation and visitor experience. You will gain project management knowledge and experience to deliver effective exhibitions and events for an organisation or client. Through a combination of in-house and live briefs you will discover your creative self and your future role in industry.

Year 1

Year 2

Optional Year

Year 3

Year 1 is common to all our creative and cultural industries courses. You will explore visual communication techniques, use of design software, storytelling and design thinking. You will learn individually and as part of a team of creative partners and professionals. You will examine the management and strategy of creative enterprises, and the history and development of art and design practice.

Core modules

Creative Journeys

30 credits

This module builds the skills and understanding needed to create and deliver effective visual and verbal communications. Students will be introduced to theories on perception and communication and will apply them to the analysis of persuasive visuals used in visual communications. Students are simultaneously introduced to a fundamental set of conceptual and practical tools.

Practical project tasks will give students the opportunity to develop or enhance their industry standard software skills, supported by our technicians. Through the creation of visual concepts, video narratives, content creation for social and experimentation with emerging platforms, students will explain the possible visual identities of an event, campaign, or product. Students will learn to examine and redefine problems through close observation and investigate the use of empathy with users. User experience, interface design and prototyping are used to enhance the quality of communication and the explanation and sharing of ideas.

A basic understanding of image creation, editing and outputting via industry standard software students, supported by technicians in the Digital Media Workstation. Emphasis is not placed on the technical execution of visual outcomes (layout, designs, social media content, posters) but on the relevance to the brief, effectiveness and originality. Students will be encouraged to select appropriate media to support their visual stories so they could use a range of 2D/3D work (graphic, video, photo, illustration) or VR (Virtual Reality), AR (Augmented Reality), XR (Mixed Reality) and other immersive and emerging technologies depending on the skill and interests of the student.

Navigating Industry

30 credits

This module will introduce you to Future Skills through engagement with Navigate. It will enable you to begin to develop your professional identity and global citizenship, by promoting your understanding of ethical issues and values, design thinking, and commercial awareness. These concepts and associated activities will support you to plan your own personal and professional development, as a means of developing your creative practice. This will be supported through active engagement with Navigate, and through personal development planning (supported by Personal Tutors), which will enable you to reflect upon your Future Skills graduate attributes. It will also enable you to reflect on and begin to evidence your understanding of the skills you are developing holistically; through all the work you are creating as part of your course.

You will learn to write in professional contexts (writing to industry figures via email or LinkedIn messaging), creating your own profile on networking sites. The module will focus on writing in number of professional contexts and you will practise using a range of techniques and strategies to produce professional documents.

Through the creation of a Podcast you will explore industry sectors and roles and issues around Equality, Diversity and Inclusion and begin engaging with industry figures and bodies, learn how to interview, record and create engaging audio stories and begin to define your own place in the Creative Industries.

Thinking about ideas

30 credits

This module enables students to create a critical, historical, ethical and theoretical framework within which to investigate and understand practices of creativity in relation to art, design and culture.

The module explores the connections between creativity and social and cultural change by focusing on a variety of case studies both historical and contemporary. It will place emphasis on the ways in which significant moments in cultural history, and the creative products and solutions that emerge from them, have been shaped by the input of multiple stakeholders who inhabit a variety of positions from artists and designers to muses, theoreticians, patrons and engineers. The module will examine ethical issues that emerge around cultural and creative practices and theory.

With a close focus on analysis of key case studies, a series of lectures, seminars, workshops, and tutorials will support students' own emerging research interests and encourage the development of their historical knowledge, critical thinking and research skills.

The module thus helps students to make sense of the ethical concerns emerging in their own disciplines and to take a critical and analytical view of their own ideas, motivations and interests and how these views can translate into commercial project work.

The module will actively engage with visual and physical material. Seminars will also enable students to discuss key readings, and connect themes to their particular interests. Where possible, study visits, guest speakers, hacks, and screenings will be scheduled throughout the module.

As students progress they will be able to translate their concepts into outputs across video, music, social media content and reacting to theoretical content as and how their creative interests take them.

The Tools of Writing

30 credits

This module explores different types of writing (academic, commercial, creative) and how the meaning and form is changed depending on the chosen audience. The mechanics of writing (drafting, editing) are paired with briefs that explore your ability to write reflectively about your creative work, to write commercially (copywriting, editorial), to bring writing into your creative practice (stories, poetry) and how to use prompts and conversational text to inform Artificially Intelligent creative tools. You will explore the ethics surrounding the use of these technologies and issues around copyright and plagiarism that arise from the use of these technologies.

This module is designed to familiarise students with a range of rhetorical strategies, aesthetic techniques, redrafting and editing skills, while also providing the opportunity to practise writing and editing in a number of commercial, creative and academic forms. You will be introduced to key techniques for writing effectively and will develop your ability to identify strengths and weaknesses in writing by reading and responding creatively to texts in each form.

This module focuses on writing techniques that will be explored through workshops and lectures. The impact that language choices make on the effectiveness of writing will lead on to the discussion of audience, social context, identity and voice.

Years 2 examine Curation, Exhibition and Events in depth. You will learn the practices of display, collecting and exhibiting, and how meaning and message are created through exhibitions. You will learn branding, marketing and how to develop events for defined audiences. You will study conceptualisation and visualisation, visual narratives and storyboarding, artwork commission and project management. 

You can choose to apply for a summer internship at the end of Year 2 to gain valuable experience and increase your employability.

Core modules

Events and Experiences Design 1

30 credits

This module introduces students to critical, practical and technical frameworks for exhibition and event management. Students are introduced to the practices of display, collecting and exhibiting, and encouraged to consider how meaning and message are created through exhibitions. A series of workshops will introduce key vocational tools including branding, social, marketing, and audience development. Students will devise their own projects, and in the process be introduced to conceptualisation and visualisation, the creation of visual narratives and storyboarding, and the commission and evaluation of work. Project management skills will be applied to individual projects, enabling students to manage budgets and schedules. They will also be tasked with producing a small digital and physical exhibition, learning the technical and conceptual skills required to achieve this.

Customer Mindfulness

30 credits

This module is intended to establish the importance of the customer or end user during the production of your creative work. This is not necessarily a given as when work includes aesthetic, craft or technical codes, values and stakeholders there can be powerful alternative interests and requirements. Creative producers need to balance, determine possible areas of trade-off and occasionally deny or defend against commercial or cultural considerations. This module therefore problematises the cultural consumer, investigates their needs and behaviours, and analyses and discovers how (interactive) communication can be established with them, including consideration of ethical practices within the sector. A multi-channel perspective will be adopted with particular emphasis on digital consumer decision journeys and the creation of social media brand advocates.

Creative Project Management

30 credits

This module introduces you to the principles and practices of project management. You will have had some limited experience of working in projects during the Design Thinking (HA4303) module and will be able to use this as recognition of the need and benefits to developing skills in this aspect of creative professional practice. Much work in the Creative Industries is organised in projects and many creatives work as freelancers or in small agencies operating in a project based manner. Project management involves the identification and organisation of resources, aligning them to milestones and objectives so that at the completion of the project the outcome is valued by the client and the project team generates a return on their effort. While it is the case that creative projects share similar characteristics to those intended to be run by methodologies such as Prince2, they are also different. The module explores this difference and aims at providing an approach and encouraging attitudes to their organisation that will enable creative projects to be better managed.

Live case study

30 credits

This module provides you with an opportunity to apply your developing understanding of creative problem solving to real-world examples of problem conceptualisation, research and solution design. It will draw on the skills and problem solving techniques developed in the Visual Narrative and Design Thinking (HA4301) modules and the Creative Project Management (HA5305) module. Its main objective is to create a situation requiring professional level of interaction and the application of creative and design skills to the creation of a solution. This will prepare you for when you need to create and sell ideas into companies either for an agency or as a freelancer. Cases will be selected according to their relevance to each degree. Two scenarios are expected. One, the case will involve aspects of each degree and can be tackled by all students. Two, separate cases will be found to match each degree. Each organisation will bring a live or ‘as live', project for you to work on and produce a solution. The ‘liveness' of the project refers to the fact that it is a current issue that the organisation is currently experiencing and that you are working on a problem that therefore could contribute to, or change, how the organisation responds.

You have the option to take an additional year to study abroad.

Years 3 examine Curation, Exhibition and Events in depth. You will study cultural entrepreneurship and explore ways of building a sustainable independent career. You will further your knowledge and skills in the curation and execution of events.

The major project in your final year will be a visual project, business or marketing plan, or consultancy project for a company. 

You will research and identify a current curatorial challenge and provide visual communication solutions that are tailored for the chosen audience. You will be challenged and guided by your supervisors to achieve your potential.

Core modules

Events and Experiences Design 2

30 credits

This module extends the critical and practical engagement with contemporary events design explored in Level 5, culminating in a physical and digital exhibition designed and fully realised by the students, located in a space outside of Kingston School of Art, using the knowledge and practical skills acquired.

Students will continue to develop a range of vocational skills – including pitching a brief, working with a client, developing a narrative, storyboarding, creating content for social and other platforms, event branding, exhibition design, audience development, market research, public programming, benchmarking and project management. A strong emphasis will be placed on working collaboratively: students will work in teams to realise the exhibition.

Culturepreneurship

30 credits

This module explores what attitudes, skills and activities equip the entrepreneur in the Creative and Cultural Industries with the resources and decision-making skills to survive and thrive. It takes the term culturepreneur - originally one of derision, and problematises the distinctive features of enterprising people and teams that attempt to craft desirable value propositions for their users or customers while at the same time ensuring they capture sufficient revenue and build and deploy necessary reputational capital. The module is not intended to be a business planning module as though there maybe cases where enterprises are conceptualised and pitched it is also the case that entrepreneurship is a broader concept concerning the creation and execution of creative projects that involve enterprising or new formulations of value. In these cases ideas still need to be conceptualised, prototyped, resources identified and won.

The Major Project

60 credits

This is the programme's capstone module, a double weighted individual piece of work that provides an opportunity for you to consolidate and apply previous knowledge gained and skills acquired during your degree. It will be an opportunity to develop and express your creative self, demonstrated through the production of a major enquiry into and response to an issue experienced by people and organisations operating in the creative industries. The work will be theoretically informed and practically orientated and be relevant to the field of your degree; either Art Direction, Curation Exhibition and Events or Design Marketing.

Future Skills

Knowledge to give you the edge

Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability.

As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge.

At Kingston University, we're not just keeping up with change, we're creating it.

A female engineering student, in the engineering lab.

Student work

Our students have just completed a project with Veolia, The Giving Bear, which is a life-size light sculpture of a polar bear, made from reused plastic bottles. The sculpture is installed in central London, to highlight many important messages on climate change and homelessness.

Student work

Entry requirements

Typical offer 2024

UCAS tariff points: 112-128

Level 3 qualifications (i.e. A-levels, BTEC Diploma, Access Diploma, IB Diploma, etc.).

Additional requirements

Please submit a digital portfolio, 15-20 pages in length or alternative content and show us the four values of questioning, curiosity, technical ability, and enthusiasm.

A project may be spread over several pages or take up just one; think about the order you put things in. Combining your work into a PDF is a good way of ensuring your portfolio is easy to access and stays the way you want it to look. You can use other formats to show your work by including links in your PDF (such as online link to a website, Instagram, Flicker or Vimeo account.) You just need to be very careful that your links work and that they can be opened on different types of devices. You will be sent guidance on how to upload your portfolio when you have applied to your course.

Instead of a portfolio of projects, you could show us activities that you do, but perhaps don't think of as a creative practice; your curated Instagram feed, YouTube channel, TikTok content, Depop/Vinted shop or a series of photographs.

What are we looking for?

International

All non-UK applicants must meet our English Language requirements. For this course it is Academic IELTS of 6.0 overall, with no element below 5.5.

Make sure you read our full guidance about English language requirements, which includes details of other qualifications we consider.

Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course.

Applicants from a recognised majority English speaking countries (MESCs) do not need to meet these requirements.

Country-specific information

You will find more information on country-specific entry requirements in the International section of our website.

Find your country:

Typical offer and UCAS points explained

Like most universities, we use the UCAS Tariff point system for our course entry requirements.

Find out more about UCAS Tariff points and see how A-level, AS level, BTEC Diploma and T-level qualifications translate to the points system.

Teaching and assessment

Teaching includes workshops, lectures, seminars, tutorials, visits and student-led projects. Assessment includes practice-based work, essays, research portfolios, presentations, reflective reports, student-led and collaborative projects, blogs, business planning, collaborative project diaries, storyboarding, prototyping, development of client briefs, and live briefs.

Guided independent study (self-managed time)

When not attending timetabled sessions, you will be expected to continue learning independently through self-study. This typically will involve reading journal articles and books, working on individual and group projects, undertaking preparing coursework assignments and presentations, and preparing for final assignments. Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the online virtual learning platform.

Academic support

Our academic support team here at Kingston University provides help in a range of areas.

Dedicated personal tutor

When you arrive, we'll introduce you to your personal tutor. This is the member of academic staff who will provide academic guidance, be a support throughout your time at Kingston and show you how to make the best use of all the help and resources that we offer at Kingston University.

Workload

24% of your time is spent in timetabled learning and teaching activity.

Type of learning and teaching

Year 1

Year 2

Year 3

Year 1
  • Scheduled learning and teaching: 288 hours
  • Guided independent study (self-managed time): 1010 hours
  • Supervised project work: 36 hours
Year 2
  • Scheduled learning and teaching: 288 hours
  • Guided independent study (self-managed time): 1010 hours
  • Supervised project work: 36 hours
Year 3
  • Scheduled learning and teaching: 288 hours
  • Guided independent study (self-managed time): 1010 hours
  • Supervised project work: 36 hours

Assessment

Assessment typically comprises practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, portfolios and dissertation). The approximate percentage for how you will be assessed on this course is as follows, though depends to some extent on the optional modules you choose:

Type of assessment

Year 1

Year 2

Year 3

Year 1
  • Coursework: 100%
  • Practical: 0%
Year 2
  • Coursework: 80%
  • Practical: 20%
Year 3
  • Coursework: 80%
  • Practical: 20%

Feedback summary

We aim to provide feedback on assessments within 20 working days.

Your timetable

Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled learning and teaching can take place on any day of the week between 9am and 6pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

Class sizes

To give you an indication of class sizes, this course normally attracts 35 students and lecture sizes are normally 35. However this can vary by module and academic year.

Who teaches this course?

Course Director Russell Miller has extensive experience within the creative industries having produced advertising campaigns, digital products and research tools for BBC Radio 1, Channel 4, BBC 1Xtra, IKEA, MTV and Sony Music Europe. 

He is an internationally exhibiting artist with a practice concerned with the moving image, collage and postproduction theory. 

The Kingston School of Art teaching team are current practitioners, with extensive experience and professional links: they will help you to develop your skills, networks and gain access to industry contacts. Their expertise and knowledge is closely matched to the content of the modules on this course. 

Academic teaching is supported by workshop staff, technicians, visiting speakers and guest lecturers who enhance your learning.

Facilities

You'll use our studio spaces and facilities to experiment and explore new ways to push the boundaries of projects and open discourse across disciplines.  

Collaborative and multi-disciplinary teamwork is actively encouraged between students, across faculty courses, international institutions and with industry.  

Throughout the course, you'll be encouraged to explore and develop expertise in current design approaches, techniques, media, and application including branding, editorial, interactive design, packaging and 3D design, advertising, information design, digital moving image, sustainable and experiential design. 

Skills and techniques such as typography, photography, moving image, printmaking, rapid proto-typing, analysis and research, human factors, presentation, interactive and graphic software all support project work by helping realise solution-led ideas.

Course fees and funding

2024/25 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK), 'Islands' or 'International' student. In 2024/25 the fees for this course are:

 Fee category Amount
Home (UK students) £9,250*
International Year 1 (2024/25): £17,800
Year 2 (2025/26): £18,500
Year 3 (2026/27): £19,200

For courses with a sandwich year, the fee for the placement year can be viewed on the undergraduate fees table. The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body.

* For full-time programmes of a duration of more than one academic year, the published fee is an annual fee, payable each year, for the duration of the programme. Your annual tuition fees cover your first attempt at all of the modules necessary to complete that academic year. A re-study of any modules will incur additional charges calculated by the number of credits. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full-time taught International fees are subject to an annual increase and are published in advance for the full duration of the programme.

Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

2023/24 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK), 'Islands' or 'International' student. In 2023/24 the fees for this course are:

 Fee category Amount
Home (UK students) £9,250*
International Year 1 (2023/24): £15,800
Year 2 (2024/25): £16,200
Year 3 (2025/26): £16,600

For courses with a sandwich year, the fee for the placement year can be viewed on the undergraduate fees table. The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body.

* For full-time programmes of a duration of more than one academic year, the published fee is an annual fee, payable each year, for the duration of the programme. Your annual tuition fees cover your first attempt at all of the modules necessary to complete that academic year. A re-study of any modules will incur additional charges calculated by the number of credits. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full-time taught International fees are subject to an annual increase and are published in advance for the full duration of the programme.

Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

Note for EU students: UK withdrawal from the European Union

The Government has recently announced that new students from the European Union and Swiss Nationals starting their course after August 2021 will no longer be eligible for a student loan in England for Undergraduate or Postgraduate studies from the 2021/22 academic year. This decision only applies to new EU students starting after 2021/22. If you are an existing/continuing EU student, you will continue to be funded until you graduate or withdraw from your course.

Need to know more?

Our undergraduate fees and funding section provides information and advice on money matters.

Additional costs

Depending on the programme of study, there may be extra costs that are not covered by tuition fees which students will need to consider when planning their studies. Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, access to shared IT equipment and other support services. Accommodation and living costs are not included in our fees. 

Where a course has additional expenses, we make every effort to highlight them. These may include optional field trips, materials (e.g. art, design, engineering), security checks such as DBS, uniforms, specialist clothing or professional memberships.

Textbooks

Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. You may prefer to buy your own copy of key textbooks, this can cost between £50 and £250 per year.

Computer equipment

There are open-access networked computers available across the University, plus laptops available to loan. You may find it useful to have your own PC, laptop or tablet which you can use around campus and in halls of residences. Free WiFi is available on each of the campuses. You may wish to purchase your own computer, which can cost from £100 to £3,000 depending on your course requirements.

Photocopying and printing

In the majority of cases written coursework can be submitted online. There may be instances when you will be required to submit work in a printed format. Printing, binding and photocopying costs are not included in your tuition fees, this may cost up to £100 per year.

Travel

Travel costs are not included in your tuition fees but we do have a free intersite bus service which links the campuses, Surbiton train station, Kingston upon Thames train station, Norbiton train station and halls of residence.

Field trips

There may be optional study visits and field trips. These range from £25 for local trips to various costs for international trips.

External shows and exhibitions

There may be costs for participating at external shows and exhibitions. You could incur travel costs which will vary according to the location.

After you graduate

The Curation, Exhibition and Events BA (Hons) degree prepares you for a career in exhibitions and events management in the creative sector. You will develop showcases for organisations within fashion, art, media, broadcasting and publishing. 

Kingston School of Art's graduates work in organisations such as the Barbican, Foundling Museum, Hauser & Wirth, National Archives, Open-City, the London Transport Museum and the V&A Museum. Others have established their own consultancies and events companies or pursued careers in academia and research.

Key information set

The scrolling banner(s) below display some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

Course changes and regulations

The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Course changes explained.

Programme Specifications for the course are published ahead of each academic year.

Regulations governing this course can be found on our website.