Creative and Cultural Industries: Design Marketing BA (Hons)

Why choose this course?

This course prepares you for a career in design marketing in the creative industries. You will develop the practical and analytical skills needed to create marketing materials and design user experiences across different media and digital environments. 

You will learn to visualise, collaborate, experiment and project manage as you work on real-world projects with other students and industry professionals.  You will also develop your knowledge of the creative industries, exploring topics such as design thinking, branding and strategy for creative organisations. You will have creative freedom and be encouraged to undertake non-commercial creative projects. 

The Design Marketing BA (Hons) course also offers opportunities to work on live projects with creative companies and institutions, alongside your classmates in the student-powered creative agency, Studio KT1.

Throughout the course you'll also develop the commercial and organisational skills and understanding needed to work effectively in the Creative and Cultural sector.

For examples of what our students are up to on the course, check out our Insta. 

Apply for this course in Clearing
Attendance UCAS code/apply Year of entry
3 years full time P992 2021 (Clearing)
2022
6 years part time Apply direct to the University 2021 (Clearing)
2022
Location Kingston School of Art, Knights Park
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2021 entry

If you are planning to join this course in the academic year 2021/22 (i.e. between September 2021 and August 2022), please view the information about changes to courses for 2021/22 due to Covid-19.

Changes to courses for 2021/22 due to Covid-19

 

Continuing students

Students who are continuing their studies with Kingston University in 2021/22 should refer to their Course Handbook for information about specific changes that have been, or may be, made to their course or modules being delivered in 2021/22. Course Handbooks are located within the Canvas course page.

Reasons to choose Kingston

  • By joining our Creative Agency, you'll gain experience by working on paid live briefs with a variety of organisations such as The Science Museum and Veolia. You'll pitch and present your ideas for a range of products, brands and agencies.
  • You'll exhibit your own work in inspiring creative spaces throughout the course.
  • Thinking Through Making is the ethos of Kingston School of Art. You'll be able to experiment and learn in our world-class 3D workshops, digital media labs, film, photography and printmaking facilities.

An introduction to the course

What you will study

The Design Marketing degree develops design marketing skills and judgement. You will learn how to deliver the visual aspects of an organisation or client's marketing communications and gain project management knowledge through a combination of in-house and live briefs you will discover your creative self and your future role in industry.

Modules

In your first year, you'll do two 60 credit modules; four 30 credit modules in the second year, and a combination of one 60 credit and two 30 credit modules in the final year.

Year 1

Year 2

Optional Year

Year 3

Year 1 is common to all our creative and cultural industries courses. You will explore visual communication techniques, use of design software, storytelling and design thinking. You will learn individually and as part of a team of creative partners and professionals. You will examine the management and strategy of creative enterprises, and the history and development of art and design practice.

Core modules

Visual Narratives & Design Thinking: Creating compelling stories, creative problem solving

60 credits

This module builds the skills and understanding needed to create and deliver effective visual and verbal communications, through Design Thinking. You will be introduced to theories on perception and communication and will apply them to the analysis of persuasive visuals used in advertising communications and marketing messages. You are simultaneously introduced to a fundamental set of conceptual and practical, thinking and decision tools.

Practical project tasks will give you the opportunity to develop or enhance your digital design software skills through the creation of visual concepts, hacks, short/long form video narratives, content creation for social and experimentation with VR and emerging platforms to explain the possible visual identities of an event, campaign or product. Drawing on Design Thinking, a creative problem solving approach and technique, you will learn to examine and redefine problems through close observation, and investigate the use of empathy with users. User experience, interface design and prototyping are used to enhance the quality of communication and the explanation and sharing of ideas. Concept testing then helps reveal the match between the problem and the solution. The module develops the principle that decision making can be enhanced and innovation more likely if the attitudes and processes of design are applied to organisational decisions, services and activities.

History & Context of the Creative Industries: Content, critique & competition

60 credits

This module enables you to create a critical, historical and theoretical framework within which to investigate and understand practices of creativity in relation to art, design and culture.

The module explores the connections between creativity and social and cultural change by focusing on a variety of case studies both historical and contemporary. It will place emphasis on the ways in which significant moments in cultural history, and the creative products and solutions that emerge from them, have been shaped by the input of multiple stakeholders who inhabit a variety of positions from artists and designers, to muses, theoreticians, patrons and engineers.

Alongside, you will also consider how both producers and consumers can play a role in instigating and influencing such change.

You will be introduced to the context of creative industries, classifying them and exploring what makes them distinctive and arguably idiosyncratic. Their development will be traced alongside the creation of intellectual property and protection legal frameworks. The economics of cultural production will lead into how digital innovations are disrupting existing models and value propositions. Running through the module will be the view that firms in the CCI can benefit from strategic thinking.

With a close focus on analysis of key case studies, a series of lectures, hacks, seminars, workshops, and tutorials will support your own emerging research interests and encourage the development of your historical knowledge, critical thinking and research skills.

The module thus helps you to make sense of the concerns emerging in your own disciplines and to take a critical and analytical view of your own ideas, motivations and interests and how these views can translate into commercial project work.

You will study the principles and skills of design and marketing communications in depth. You will focus on user experience, especially the digital journeys of customers. You will also learn design and prototyping software for website and app development. You will study conceptualisation and visualisation, visual narratives and storyboarding, artwork commission, branding, entrepreneurship, managing risk, project management and strategy.

You can choose to apply for a summer internship at the end of Year 2 to gain valuable experience and increase your employability.

Core modules

Design Marketing 1

30 credits

This module is intended to build your understanding of the role of a marketing designer in a creative agency. You will develop and apply design thinking skills built in Year 4 and the Customer Mindfulness module running concurrently (HA5304). Emphasis is on the design of a strategy and execution of digital marketing campaigns

This will involve the creation of UX design for a range of digital marketing campaigns (text, images, video, social), and importantly establishing ways to measure use and engagement and enhance optimisation. The role of innovations in digital and virtual technologies and their effect on the practices and design of marketing collateral will be explored.

Customer Mindfulness

30 credits

This module is intended to establish the importance of the customer or end user during the production of your creative work. This is not necessarily a given as when work includes aesthetic, craft or technical codes, values and stakeholders there can be powerful alternative interests and requirements. Creative producers need to balance, determine possible areas of trade-off and occasionally deny or defend against commercial or cultural considerations. This module therefore problematises the cultural consumer, investigates their needs and behaviours, and analyses and discovers how (interactive) communication can be established with them, including consideration of ethical practices within the sector. A multi-channel perspective will be adopted with particular emphasis on digital consumer decision journeys and the creation of social media brand advocates.

Creative Project Management

30 credits

This module introduces you to the principles and practices of project management. You will have had some limited experience of working in projects during the Design Thinking (HA4303) module and will be able to use this as recognition of the need and benefits to developing skills in this aspect of creative professional practice. Much work in the Creative Industries is organised in projects and many creatives work as freelancers or in small agencies operating in a project based manner. Project management involves the identification and organisation of resources, aligning them to milestones and objectives so that at the completion of the project the outcome is valued by the client and the project team generates a return on their effort. While it is the case that creative projects share similar characteristics to those intended to be run by methodologies such as Prince2, they are also different. The module explores this difference and aims at providing an approach and encouraging attitudes to their organisation that will enable creative projects to be better managed.

Live case study

30 credits

This module provides you with an opportunity to apply your developing understanding of creative problem solving to real-world examples of problem conceptualisation, research and solution design. It will draw on the skills and problem solving techniques developed in the Visual Narrative and Design Thinking (HA4301) modules and the Creative Project Management (HA5305) module. Its main objective is to create a situation requiring professional level of interaction and the application of creative and design skills to the creation of a solution. This will prepare you for when you need to create and sell ideas into companies either for an agency or as a freelancer. Cases will be selected according to their relevance to each degree. Two scenarios are expected. One, the case will involve aspects of each degree and can be tackled by all students. Two, separate cases will be found to match each degree. Each organisation will bring a live or ‘as live', project for you to work on and produce a solution. The ‘liveness' of the project refers to the fact that it is a current issue that the organisation is currently experiencing and that you are working on a problem that therefore could contribute to, or change, how the organisation responds.

You have the option to take an additional year to study abroad.

You will study cultural entrepreneurship and explore ways of building a sustainable independent career. You will further your knowledge and skills in the ideation and execution of digital marketing materials 

The major project in your final year will be a visual project, business or marketing plan, or consultancy project for a company. 

You will research and identify a current marketing issue and provide visual communication solutions that are tailored for the chosen audience. You will be challenged and guided by your supervisors to achieve your potential.

Core modules

Design Marketing 2

30 credits

This module is intended to build on knowledge and skills developed in HA5301. The exploration of digital design marketing will move to that of user experience design - how digital interactions are constructed and digital experiences and products are produced. You will gain knowledge of the discipline of Human Computer Interaction and using wire framing software in the Adobe design software suite will plan, hack and prototype your own digital artefact(s) across social media, product and website - in collaboration with either students across faculty or external business with an existing digital product/site or a start up who require a digital presence of some kind. You will use user research and observation to inform the user decision journeys and interactions that support the brand.

Culturepreneurship

30 credits

This module explores what attitudes, skills and activities equip the entrepreneur in the Creative and Cultural Industries with the resources and decision-making skills to survive and thrive. It takes the term culturepreneur - originally one of derision, and problematises the distinctive features of enterprising people and teams that attempt to craft desirable value propositions for their users or customers while at the same time ensuring they capture sufficient revenue and build and deploy necessary reputational capital. The module is not intended to be a business planning module as though there maybe cases where enterprises are conceptualised and pitched it is also the case that entrepreneurship is a broader concept concerning the creation and execution of creative projects that involve enterprising or new formulations of value. In these cases ideas still need to be conceptualised, prototyped, resources identified and won.

The Major Project

60 credits

This is the programme's capstone module, a double weighted individual piece of work that provides an opportunity for you to consolidate and apply previous knowledge gained and skills acquired during your degree. It will be an opportunity to develop and express your creative self, demonstrated through the production of a major enquiry into and response to an issue experienced by people and organisations operating in the creative industries. The work will be theoretically informed and practically orientated and be relevant to the field of your degree; either Art Direction, Curation Exhibition and Events or Design Marketing.

 

The information above reflects the currently intended course structure and module details. Updates may be made on an annual basis and revised details will be published through Programme Specifications ahead of each academic year. The regulations governing this course are available on our website. If we have insufficient numbers of students interested in an optional module, this may not be offered.

Entry requirements

If you would like to join us through Clearing 2021, please call our Clearing hotline on 0800 0483 334 (or +44 020 8328 1149 if you are calling from outside the UK) and speak to our friendly and knowledgeable hotliners who will be able to provide information on available courses and will guide you through your options.

Please note the entry requirements listed below are for 2022 entry only.

Typical offer 2022

UCAS tariff points: 112-128

Level 3 qualifications (i.e. A-levels, BTEC Diploma, Access Diploma, IB Diploma, etc.).

Typical offer 2021

UCAS tariff points: 112.

Level 3 qualifications (i.e. A-levels, BTEC Diploma, Access Diploma, IB Diploma, etc.).

Additional requirements

All application forms and personal statements will be read and considered and selected candidates may be invited to participate in an online workshop. We are looking for creative, critical and ambitious students.

The Course Leader would like to see evidence of your creative practice and/or evidence of your interest in creativity –these can be activities that you do but perhaps you don't think of as a creative practice – your curated Instagram feed, YouTube channel, TikTok content, Depop shop, etc. as well as a more traditional design portfolio. You can include drawings, photographs, comics, animation, videos, graphics, etc. – think about how you can demonstrate your creativity or interest in creativity for this course. Please include some of your process (sketches, storyboards, prototypes, etc.) as it will give us insights into how you think creatively.

Please provide up to a maximum of 8 projects when you submit your work. You can upload a Word or PDF document with links if your entire creative portfolio is digital, or a PDF with images embedded if you prefer.

We are keen to encourage students from a diverse range of backgrounds. Mature students and those with non-standard qualifications are welcome to apply and will be given the opportunity to meet with the course team to explore suitability and expectations.

We are also looking for potential and applicants who do not meet the formal entry criteria may be considered if the course team judges the application demonstrates additional strengths or alternative evidence, for example related academic or work experience, the quality of the personal statement, a portfolio of practical work, a strong academic or professional reference, or a combination of these.

If you need some inspiration for your portfolio, you're welcome to attend one of our Kingston School of Art Short courses.

International

All non-UK applicants must meet our English Language requirements. For this course it is Academic IELTS of 6.0 overall, with no element below 5.5.

Make sure you read our full guidance about English language requirements, which includes details of other qualifications we consider.

Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course.

Applicants from a recognised majority English speaking countries (MESCs) do not need to meet these requirements.

Teaching and assessment

Teaching includes workshops, lectures, seminars, tutorials, visits and student-led projects.

Assessment includes practice-based work, essays, research portfolios, presentations, reflective reports, student-led and collaborative projects, blogs, business planning, collaborative project diaries, storyboarding, prototyping, development of client briefs, and live briefs.

Guided independent study

When not attending timetabled sessions you will be expected to continue learning independently through self-study. This typically will involve reading journal articles and books, working on individual and group projects, undertaking preparing coursework assignments and presentations, and preparing for final assignments. Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the online virtual learning platform.

Academic support

Our academic support team here at Kingston University provides help in a range of areas.

Dedicated personal tutor

When you arrive, we'll introduce you to your personal tutor. This is the member of academic staff who will provide academic guidance, be a support throughout your time at Kingston and who will show you how to make the best use of all the help and resources that we offer at Kingston University.

Your workload

24% of your time is spent in timetabled teaching and learning activity.

Type of teaching and learning

Year 1

Year 2

Year 3

Year 1
  • Scheduled teaching: 288 hours
  • Guided independent study: 1010 hours
  • Supervised project work: 36 hours
Year 2
  • Scheduled teaching: 288 hours
  • Guided independent study: 1010 hours
  • Supervised project work: 36 hours
Year 3
  • Scheduled teaching: 288 hours
  • Guided independent study: 1010 hours
  • Supervised project work: 36 hours

How you will be assessed

Assessment typically comprises practical (eg presentations, performance) and coursework (eg essays, reports, self-assessment, portfolios and dissertation). The approximate percentage for how you will be assessed on this course is as follows, though depends to some extent on the optional modules you choose:

Type of assessment

Year 1

Year 2

Year 3

Year 1
  • Coursework: 100%
  • Practical: 0%
Year 2
  • Coursework: 80%
  • Practical: 20%
Year 3
  • Coursework: 80%
  • Practical: 20%

 

Feedback summary

We aim to provide feedback on assessments within 20 working days.

Your timetable

Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9am and 6pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

Class sizes

To give you an indication of class sizes, this course normally attracts 35 students and lecture sizes are normally 35. However this can vary by module and academic year.

Student work

Our students have just completed a project with Veolia, The Giving Bear, which is a life-size light sculpture of a polar bear, made from reused plastic bottles, installed in central London, to highlight many important messages on climate change and homelessness.

Learn more on the Veolia website
Student work

The Students' VR Studios
Bringing the Studio Thinking Practice into Virtual Reality

The Creative and Cultural Industries Department has been exploring the power of Virtual Reality as an innovative way to teach creativity. The Students' VR Studios is a pilot test that has been designed for the Year 2 Module "Design Marketing I", using the open source Virtual Reality platform Mozilla Hubs.

The pilot involved 28 students based in London and the UK, but also in China, Spain, Indonesia, Bulgaria, Hong Kong, Portugal, and many other countries overseas.

The two tutors were based in London and Barcelona, and the creative assignment was to design a campaign responding to a D&Ad New Blood Awards Brief and pitch it in Virtual Reality.

The student's positive feedback and the quality of their work encourages the course to keep experimenting with the possibilities of Virtual Reality in creative education.

Facilities

You'll use our studio spaces and facilities to experiment and explore new ways to push the boundaries of projects and open discourse across disciplines.  

Collaborative and multi-disciplinary teamwork is actively encouraged between students, across faculty courses, international institutions and with industry.  

Throughout the course, you'll be encouraged to explore and develop expertise in current design approaches, techniques, media, and application including branding, editorial, interactive design, packaging and 3D design, advertising, information design, digital moving image, sustainable and experiential design. 

Skills and techniques such as typography, photography, moving image, printmaking, rapid proto-typing, analysis and research, human factors, presentation, interactive and graphic software all support project work by helping realise solution-led ideas.

More about facilities at Kingston School of Art
Hack Lab - Bental Centre
Hack Lab - Bental Centre

Course fees and funding

2022/23 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK), 'Islands' or 'International' student. In 2022/23 the fees for this course are:

 Fee category Amount
Home (UK students) £9,250*
International Year 1 (2022/23): £15,400
Year 2 (2023/24): £15,800
Year 3 (2024/25): £16,200

For courses with a sandwich year, the fee for the placement year can be viewed on the undergraduate fees table. The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body.

* For full time programmes of a duration of more than one academic year, the published fee is an annual fee, payable each year, for the duration of the programme. Your annual tuition fees cover your first attempt at all of the modules necessary to complete that academic year. A re-study of any modules will incur additional charges calculated by the number of credits. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full time taught International fees are subject to an annual increase and are published in advance for the full duration of the programme.

Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

2021/22 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK), 'Islands' or 'International' student. In 2021/22 the fees for this course are:

 Fee category Amount
Home (UK students) £9,250*
International Year 1 (2021/22): £15,000
Year 2 (2022/23): £15,400
Year 3 (2023/24): £15,800

For courses with a sandwich year, the fee for the placement year can be viewed on the undergraduate fees table. The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body.

* For full time programmes of a duration of more than one academic year, the published fee is an annual fee, payable each year, for the duration of the programme. Your annual tuition fees cover your first attempt at all of the modules necessary to complete that academic year. A re-study of any modules will incur additional charges calculated by the number of credits. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full time taught International fees are subject to an annual increase and are published in advance for the full duration of the programme.

Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

Additional costs

Depending on the programme of study, there may be extra costs which are not covered by tuition fees, which students will need to consider when planning their studies.

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. Accommodation and living costs are not included in our fees. 

Text books

Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. You may prefer to, or be required to, buy your own copy of key textbooks.

Computer equipment

There are open-access networked computers available across the University, plus laptops available to loan. You may find it useful to have your own PC, laptop or tablet which you can use around campus and in halls of residences.

Free WIFI is available on each of the campuses.

Printing

In the majority of cases coursework can be submitted online. There may be instances when you will be required to submit work in a printed format. Printing and photocopying costs are not included in your tuition fees.

Travel

Travel costs are not included but we do have a free intersite bus service which links the campuses and halls of residence.

For this course you will be 

  • involved in processes of making, as means of exploration, experimentation, and understanding your practice, by using a diverse range of media and materials
  • required to purchase your own copy of books, for required reading
  • required to produce physical artefacts for assessment 
  • able to participate in optional study visits and/or field trips

However, over and above this you may incur extra costs associated with your studies, which you will need to plan for. 

In order to help you budget, the information below indicates what activities and materials are not covered by your tuition fees 

  • personal laptops and other personal devices 
  • personal copies of books 
  • optional study visits and field trips (and any associated visa costs)
  • printing costs
  • your own chosen materials and equipment
  • costs of participating at external events, exhibitions, performances etc.

The costs vary every year and with every student, according to the intentions for the type of work they wish to make. Attainment at assessment is not dependent upon the costs of materials chosen.

Note for EU students: UK withdrawal from the European Union

The Government has recently announced that new students from the European Union and Swiss Nationals starting their course after August 2021 will no longer be eligible for a student loan in England for Undergraduate or Postgraduate studies for 2021/22 academic year. This decision only applies to new EU students starting in 2021/22. If you are an existing/continuing EU student, you will continue to be funded until you graduate or withdraw from your course.

Need to know more?

Our undergraduate fees and funding section provides information and advice on money matters.

Additional costs

Depending on the programme of study, there may be extra costs that are not covered by tuition fees which students will need to consider when planning their studies. Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, access to shared IT equipment and other support services. Accommodation and living costs are not included in our fees. 

Where a course has additional expenses, we make every effort to highlight them. These may include optional field trips, materials (e.g. art, design, engineering), security checks such as DBS, uniforms, specialist clothing or professional memberships.

Textbooks

Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. You may prefer to buy your own copy of key textbooks, this can cost between £50-£250 per year.

Computer equipment

There are open-access networked computers available across the University, plus laptops available to loan. You may find it useful to have your own PC, laptop or tablet which you can use around campus and in halls of residences. Free Wi-Fi is available on each of the campuses. You may wish to purchase your own computer, which can cost £100-£3,000 depending on your course requirements.

Photocopying and printing

In the majority of cases written coursework can be submitted online. There may be instances when you will be required to submit work in a printed format. Printing, binding and photocopying costs are not included in your tuition fees, this may cost up to £100 per year.

Travel

Travel costs are not included in your tuition fees but we do have a free intersite bus service which links the campuses, Surbiton train station, Kingston-upon-Thames train station, Norbiton train station and halls of residence.

After you graduate

This degree prepares you for a career in a design agency or similar creative organisation. Once you graduate, you will be ready to apply your commercial expertise to the creative industries, combining your understanding of the values of design and knowledge of commercial practices.

Changes to courses for 2021/22 due to Covid-19

Course information (changes for 2021/22 entry)

Composition of the course

The experience of delivering courses in 2020/21 under the various Covid-19 restrictions has enabled us to better prepare and plan the delivery of our courses in 2021/22. We are confident the course can be delivered as planned and, therefore, we do not anticipate having to make any further changes to the course, i.e. number of modules or credits in a year, in response to issues arising from the pandemic. However, if this becomes necessary, the changes will be highlighted to students via email before enrolment.

Unless government advice instructs otherwise, Study Abroad programmes will take place in 2021/22. The safety of all our students is paramount, therefore, as per normal practice, all Study Abroad activities must also be approved by the University's insurers to ensure that students are adequately protected during their period abroad. We will provide updates as the pandemic situation stabilises and/or further government advice is released.

Changes can be made to courses as part of normal enhancement processes in order to keep our courses up to date with current developments in that subject area and in response to feedback from students and other key stakeholders. Any such changes made to the composition of the course will be highlighted to students by email before enrolment.

Modules

The experience of delivering courses in 2020/21 under the various Covid-19 restrictions has enabled us to better prepare and plan the delivery of our courses in 2021/22. We are confident the course can be delivered as planned and, therefore, we do not anticipate having to make any further changes to module titles and summaries or to the availability of modules in response to issues arising from the pandemic.

Changes can be made to modules as part of normal enhancement processes in order to keep our courses up to date with current developments in that subject area and to provide a high quality student experience. Any such changes made to module titles, module summaries and/or availability of modules will be highlighted to students by email before enrolment.

Length of course

We expect to deliver the course within the planned timescales to enable successful students to progress through and graduate from the course without delay.

In exceptional circumstances the sequence of learning and teaching activities may be changed in 2021/22, e.g. moving those modules which can be delivered more effectively to the first teaching block and moving back those – such as practical modules and placements – which may be more difficult to deliver due to some ongoing restrictions.

In some cases, it may be necessary to delay placement modules which may then impact the length of the course. In these circumstances the University will guide students through the appropriate options available to ensure students are able to make informed choices.

Entry requirements (changes for 2021/22 entry)

We have not changed entry requirements as a direct result of the pandemic.

Entry requirements for international students

We have not changed entry requirements for international students as a direct result of the pandemic.

Teaching (changes for 2021/22 entry)

Changes to the way the course will be delivered

As we transition from the pandemic restrictions, we expect to steadily increase the proportion of on-campus teaching. We will continue to provide a proportion of online learning, as experience has shown that this enriches and supports the student learning experience.

If the pandemic affects teaching and learning activities in 2021/22 more than we currently anticipate, the proportion of online learning will increase. However, unless a lockdown is enforced, we will ensure that all courses provide a reasonable percentage of their teaching and learning activities on campus.

Should your circumstances prevent your attendance at on-campus sessions, you should still be able to engage with your course remotely in a way that allows you to progress. Where this is not possible, for example on courses with high practical content, your course team will be able to advise you on the options available to you.

Changes to teaching in the event of a further lockdown or adjustments in government advice

The University will continue to closely monitor government announcements and advice in relation to the pandemic and, where required, will take any necessary action in order to comply with such advice.

In the event that a further lockdown is enforced in 2021/22 the University will aim to deliver the course fully online once more. The majority of our courses are prepared to be delivered fully online if the situation requires it. Where the quality of the student experience may be compromised, or the course is unable to be delivered fully online, the University may need to suspend the delivery of that course until a time that it can be delivered. Students will be supported in these situations to ensure they are able to make the right choices for their particular circumstances.

Changes to the overall breakdown of scheduled teaching hours, placements and guided independent study hours for Year 1

Changes to the overall breakdown of scheduled learning and teaching hours, placements and guided independent study hours were not and will not be made as a direct result of the pandemic.

‘Scheduled learning and teaching' includes teaching delivered online, either live or recorded/on demand.

Timetable

Your individualised timetable for teaching block 1 (i.e. up to December 2021) should be available by the end of August. Timetables for teaching block 2 (i.e. from January 2022) will not be available until the autumn. We make every effort to ensure timetables are as student-friendly as possible.

In 2020/21 it was agreed that scheduled learning and teaching could take place on any day of the week between 9am and 9pm, to maximise the time available for teaching in order to accommodate smaller group sizes and social distancing. This meant we sometimes had to use Wednesday afternoons and enrichment week for additional teaching slots. If we need to accommodate smaller group sizes and social distancing in 2021/22 we expect to adopt a similar approach. Timetables for part-time students will depend on the modules selected.

Assessment (changes for 2021/22 entry)

The experience of delivering courses in 2020/21 under the various Covid-19 restrictions has enabled us to better prepare and plan the delivery of our courses in 2021/22. We are confident the course can be delivered as planned and, therefore, do not anticipate having to make any further changes to the course, i.e. to the overall methods of assessments, in response to issues arising from the pandemic. However, if this becomes necessary, the changes will be highlighted to students via email before enrolment.

Changes are made to modules, including how they are assessed, as part of normal enhancement processes to keep our modules up to date with current developments in that subject area and in response to feedback received from students and other key stakeholders. Any changes to the overall methods of assessment for Year 1 of the course will be highlighted to students by email before enrolment.

If social distancing or lockdown restrictions are in place in 2021/22, online alternative options to formal on-campus examinations, including practical examinations, will be made available to students where possible.

Staff (changes for 2021/22 entry)

No changes are expected to the general level of experience or status of staff involved in delivering the course.

Staff are engaged in Continuous Professional Development activities to develop their teaching expertise, as part of the normal enhancement processes, to ensure that course teams have the required breadth of expertise.

Fees, funding and additional costs (changes for 2021/22 entry)

Tuition fees

There will be no changes to published tuition fees for 2021/22.

Additional costs (e.g. field trips, materials, equipment, etc.)

As we transition from the pandemic restrictions, we expect to be able to increase student access to on-campus facilities. Students will therefore have access to University computers and library facilities.

If, due to an increase in social distancing requirements or the enforcing of a lockdown, it becomes necessary to significantly increase the proportion of teaching delivered online, students will need a personal laptop or computer and access to the internet to participate in online teaching and learning activities. Students who are able to travel will have access to computers on campus, however, it should be noted that access to on-campus facilities might be restricted if social distancing requirements are enforced.

The University is committed to supporting students who are unable to access suitable technology to ensure equity of access in a blended delivery mode.

Funding

There will be no changes to any existing University funding arrangements for 2021/22. Currently there are no indications from the UK government that there will be any changes to government funding arrangements.

Fees and funding for international students

There will be no changes to published tuition fees or funding arrangements specifically relating to international students for 2021/22.

Work placements and field trips (changes for 2021/22 entry)

We are anticipating that placements (including work and clinical placements) and field trips included as part of the course will go ahead in 2021/22. However, to ensure students gain maximum value from placement activities, it may be necessary to reschedule them to later in the year, when any impacts from the pandemic restrictions are minimised.

Any proposed changes to placements or field trips would go through the University's agreed processes where the impact of the change will be carefully considered.

In the interests of the health and wellbeing of our students, all placement arrangements must be approved by the University's insurers and the appropriate risk assessments made before students are sent on a placement.

Courses which require placements or field trips to be completed in order to pass relevant modules will have contingency plans in place in the event that a placement or field trip cannot be completed due to another lockdown or more stringent social distancing measures.

Award, qualification and accreditation (changes for 2021/22 entry)

Qualification

No changes will be made to the qualification awarded, e.g. BSc (Hons), MSc, etc., as a direct result of the pandemic.

Changes can be made to courses, including the qualification awarded (although very rare), as part of normal enhancement processes in order to keep our courses up to date with current developments in that subject area. Any changes made to the qualification awarded for the course will be highlighted to students by email before enrolment.

Accreditation

The experience of delivering courses in 2020/21 under the various Covid-19 restrictions has enabled us to better prepare and plan the delivery of our courses in 2021/22. We are confident the course can be delivered as planned and in accordance with any professional body requirements. We do not anticipate making any further changes to courses in response to any issues arising from the pandemic and which would put at risk any professional body accreditation status.

Additional (changes for 2021/22 entry)

International students should maintain awareness of the UK government's and their home country's government advice on possible travel restrictions. The University will closely monitor advice and guidance published by the UK government and assess its impact on our international students. Appropriate advice and guidance will be provided as and when required.

Key information set

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