Creative and Cultural Industries: Art Direction BA (Hons)

Why choose this course?

This course prepares you for a career in art direction in the creative industries. You will develop practical, conceptual and analytical skills in visual communication to create effective advertising and visual identities for organisations and projects. 

You will learn to visualise, collaborate, experiment and project manage as you work on real-world projects with other students and industry professionals. You will also develop your knowledge of the creative industries, exploring topics such as design thinking, branding and strategy for creative organisations. You will have creative freedom and be encouraged to undertake non-commercial creative projects. 

You'll also have lots of opportunities to work on live projects with creative companies and institutions, as well as being able to work with your classmates in our student-powered creative agency, Studio KT1

Throughout the course you'll also develop the commercial and organisational skills and understanding needed to work effectively in the Creative and Cultural sector.

For examples of what our students are up to on the course, check out our Insta.

Attendance UCAS code/apply Year of entry
3 years full time P990 2021
6 years part time Apply direct to the University 2021
Location Kingston School of Art, Knights Park

2020 entry

If you are planning to join this course in September 2020, please view the information about changes to courses for 2020/21 due to Covid-19.

 

Continuing students

Students who are continuing their studies with Kingston University in 2020/21 should refer to their Course Handbook for information about specific changes that have been, or may be, made to their course or modules being delivered in 2020/21. Course Handbooks are located within the Canvas course page.

Reasons to choose Kingston

  • Becoming part of our Creative Agency, you'll gain practical experience by working on exciting paid live briefs from companies like Veolia and The Bentall Centre
  • Kingston School of Art's industry-standard, cutting-edge workshops, studios and making spaces are accessible to all students
  • These facilities include world-class 3D workshops, digital media labs, printmaking and film and photography facilities. Kingston has an ethos of Thinking Through Making.

An introduction to the course

What you will study

This Art Direction degree develops visual communication skills and enhances your creative judgement. You will manage creative projects and learn how to deliver the visual language of an organisation or client's advertising or content needs. Through a combination of in-house and live briefs you will discover your creative self and your future role in industry.

Year 1

Year 2

Optional Year

Year 3

Year 1 is common to all our creative and cultural industries courses. You will explore visual communication techniques, use of design software, storytelling and design thinking. You will learn individually and as part of a team of creative partners and professionals. You will examine the management and strategy of creative enterprises, and the history and development of art and design practice.

Core modules

Visual Narratives & Design Thinking: Creating compelling stories, creative problem solving

60 credits

This module builds the skills and understanding needed to create and deliver effective visual and verbal communications, through Design Thinking. You will be introduced to theories on perception and communication and will apply them to the analysis of persuasive visuals used in advertising communications and marketing messages. You are simultaneously introduced to a fundamental set of conceptual and practical, thinking and decision tools.

Practical project tasks will give you the opportunity to develop or enhance your digital design software skills through the creation of visual concepts, hacks, short/long form video narratives, content creation for social and experimentation with VR and emerging platforms to explain the possible visual identities of an event, campaign or product. Drawing on Design Thinking, a creative problem solving approach and technique, you will learn to examine and redefine problems through close observation, and investigate the use of empathy with users. User experience, interface design and prototyping are used to enhance the quality of communication and the explanation and sharing of ideas. Concept testing then helps reveal the match between the problem and the solution. The module develops the principle that decision making can be enhanced and innovation more likely if the attitudes and processes of design are applied to organisational decisions, services and activities.

History & Context of the Creative Industries: Content, critique & competition

60 credits

This module enables you to create a critical, historical and theoretical framework within which to investigate and understand practices of creativity in relation to art, design and culture.

The module explores the connections between creativity and social and cultural change by focusing on a variety of case studies both historical and contemporary. It will place emphasis on the ways in which significant moments in cultural history, and the creative products and solutions that emerge from them, have been shaped by the input of multiple stakeholders who inhabit a variety of positions from artists and designers, to muses, theoreticians, patrons and engineers.

Alongside, you will also consider how both producers and consumers can play a role in instigating and influencing such change.

You will be introduced to the context of creative industries, classifying them and exploring what makes them distinctive and arguably idiosyncratic. Their development will be traced alongside the creation of intellectual property and protection legal frameworks. The economics of cultural production will lead into how digital innovations are disrupting existing models and value propositions. Running through the module will be the view that firms in the CCI can benefit from strategic thinking.

With a close focus on analysis of key case studies, a series of lectures, hacks, seminars, workshops, and tutorials will support your own emerging research interests and encourage the development of your historical knowledge, critical thinking and research skills.

The module thus helps you to make sense of the concerns emerging in your own disciplines and to take a critical and analytical view of your own ideas, motivations and interests and how these views can translate into commercial project work.

Year 2 examines art direction in depth. The modules and projects will develop your skills and understanding of what art direction brings to creative enterprises. This will include interpreting briefs and transforming the ideas of a company into a coherent visual identity to communicate with key audiences.  

You will study conceptualisation and visualisation, visual narratives and storyboarding, artwork commission, branding, entrepreneurship, managing risk, project management and strategy. 

You can choose to apply for a summer internship at the end of Year 2 to gain valuable experience and increase your employability.

Core modules

Art Direction

30 credits

This module aims to build understanding of the role of an Art Director in the conceptualisation and development of advertising, communication, content creation and branding messages for a business, institution or movement. The module will further develop theories of visual communication and graphic design skills introduced in HA4301 and HA4302 and explore the structure, processes and practices of the advertising sector. The focus within the module is on the visual appearance of advertising 2 or content (print, digital and video) and how the intended moods, information, concepts and values are translated into print, still, video and VR/AR work.

Customer Mindfulness

30 credits

This module is intended to establish the importance of the customer or end user during the production of your creative work. This is not necessarily a given as when work includes aesthetic, craft or technical codes, values and stakeholders there can be powerful alternative interests and requirements. Creative producers need to balance, determine possible areas of trade-off and occasionally deny or defend against commercial or cultural considerations. This module therefore problematises the cultural consumer, investigates their needs and behaviours, and analyses and discovers how (interactive) communication can be established with them, including consideration of ethical practices within the sector. A multi-channel perspective will be adopted with particular emphasis on digital consumer decision journeys and the creation of social media brand advocates.

Creative Project Management

30 credits

This module introduces you to the principles and practices of project management. You will have had some limited experience of working in projects during the Design Thinking (HA4303) module and will be able to use this as recognition of the need and benefits to developing skills in this aspect of creative professional practice. Much work in the Creative Industries is organised in projects and many creatives work as freelancers or in small agencies operating in a project based manner. Project management involves the identification and organisation of resources, aligning them to milestones and objectives so that at the completion of the project the outcome is valued by the client and the project team generates a return on their effort. While it is the case that creative projects share similar characteristics to those intended to be run by methodologies such as Prince2, they are also different. The module explores this difference and aims at providing an approach and encouraging attitudes to their organisation that will enable creative projects to be better managed.

Live case study

30 credits

This module provides you with an opportunity to apply your developing understanding of creative problem solving to real-world examples of problem conceptualisation, research and solution design. It will draw on the skills and problem solving techniques developed in the Visual Narrative and Design Thinking (HA4301) modules and the Creative Project Management (HA5305) module. Its main objective is to create a situation requiring professional level of interaction and the application of creative and design skills to the creation of a solution. This will prepare you for when you need to create and sell ideas into companies either for an agency or as a freelancer. Cases will be selected according to their relevance to each degree. Two scenarios are expected. One, the case will involve aspects of each degree and can be tackled by all students. Two, separate cases will be found to match each degree. Each organisation will bring a live or ‘as live', project for you to work on and produce a solution. The ‘liveness' of the project refers to the fact that it is a current issue that the organisation is currently experiencing and that you are working on a problem that therefore could contribute to, or change, how the organisation responds.

You have the option to take an additional year to study abroad.

Year 3 examines art direction in depth.

You will study cultural entrepreneurship and explore ways of building a sustainable independent career. You will further your knowledge and skills around art direction 

The major project in your final year will be a visual project, business or marketing plan, or consultancy project for a company. 

You will research and identify a current challenge around art direction and provide visual communication solutions that are tailored for the chosen audience. You will be challenged and guided by your supervisors to achieve your potential. 

Core modules

Art Direction 2

30 credits

This module deepens your understanding of the role and practices of an Art Director in advertising introduced in HA5301. In this module, the task of translating messages and moods, benefits and values is extended to that of the design of a fully integrated campaign. This module will allow you to experiment with a core advertising campaign message and produce a number of visual, typographical, editorial, social or content ideas that all adhere to the same core messaging

You will be provided conceptual frameworks through which to critically analyse integrated 360 campaigns, further explore how emerging technologies such as Snapchat Spectacles and Ad Blocking software are changing the advertising landscape. Narrative and digital. Practical projects involving the creation of prototype integrated advertising campaigns which will give students the opportunity to explore the practices and theories of producing concepts and content across multiple channels (social, TV, online, digital, experiential, immersive). The module will investigate how the multi-channel nature of advertising strategies affects the design of the message.

Culturepreneurship

30 credits

This module explores what attitudes, skills and activities equip the entrepreneur in the Creative and Cultural Industries with the resources and decision-making skills to survive and thrive. It takes the term culturepreneur - originally one of derision, and problematises the distinctive features of enterprising people and teams that attempt to craft desirable value propositions for their users or customers while at the same time ensuring they capture sufficient revenue and build and deploy necessary reputational capital. The module is not intended to be a business planning module as though there maybe cases where enterprises are conceptualised and pitched it is also the case that entrepreneurship is a broader concept concerning the creation and execution of creative projects that involve enterprising or new formulations of value. In these cases ideas still need to be conceptualised, prototyped, resources identified and won.

The Major Project

60 credits

This is the programme's capstone module, a double weighted individual piece of work that provides an opportunity for you to consolidate and apply previous knowledge gained and skills acquired during your degree. It will be an opportunity to develop and express your creative self, demonstrated through the production of a major enquiry into and response to an issue experienced by people and organisations operating in the creative industries. The work will be theoretically informed and practically orientated and be relevant to the field of your degree; either Art Direction, Curation Exhibition and Events or Design Marketing.

 

The information above reflects the currently intended course structure and module details. Updates may be made on an annual basis and revised details will be published through Programme Specifications ahead of each academic year. The regulations governing this course are available on our website. If we have insufficient numbers of students interested in an optional module, this may not be offered.

Student work

Our students have just completed a project with Veolia, The Giving Bear, which is a life-size light sculpture of a polar bear, made from reused plastic bottles, installed in central London, to highlight many important messages on climate change and homelessness.

Frida Skoglie is a current student who's enjoyed working on live briefs as part of this course:

"Live case studies have given me the chance to work with real clients. We got the chance to work on a group project and an individual project. We had very different clients with varying expectations, which was very interesting.

Working in a group really taught us the importance of planning and delegating. The amount of time we spent on creating a good brief and timeline really came in handy later. We ended up creating different roles within the group, to make it all work. The group project gave us the chance to use everyone's individual talents, and also to explore and challenge ourselves.

One of the key things we learned was communicating with the client, always going back to their initial brief. This way we kept ourselves grounded and focused on the outcomes the client was looking for.

The part of the project we might have learned the most from was the final pitch: taking all the work we had done, and presenting it to the client in a good way, clearing showing our concepts and ideas. Before I started studying here I had no idea how much work goes into a good pitch. Working with real clients makes the whole project more interesting and serious. Knowing that you can use this on your CV is another motivating aspect. I feel like it prepares us for working in the creative industry more than a fictional brief does. Getting this type of responsibility as university students really gives us the chance to show how professional and dedicated we can be."

Student work
The Giving Bear was created for Veolia as part of the Live case studies

Entry requirements

Typical offer 2020

112 UCAS points from Level 3 qualifications (i.e. A-levels, BTEC Diploma, Access Diploma, IB Diploma, etc).

Entry requirements 2021

UCAS tariff points: 112.

Shortlisted applicants may be invited for an interview.

Additional requirements

All application forms and personal statements will be read and considered and selected candidates invited for an interview. We are looking for creative, critical and ambitious students.

The Course Leader would like to see evidence of your creative practice and/or evidence of your interest in creativity - this can be your instagram, Youtube channel, TikTok etc as well as a more traditional portfolio. You can include drawings, photographs, comics, animation, videos, graphics, storyboards, prototypes etc - think about how you can demonstrate your creativity / interest in creativity for this course.

We are keen to encourage students from a diverse range of backgrounds. Mature students and those with non-standard qualifications are welcome to apply and will be given the opportunity to meet with the course team to explore suitability and expectations.

We are also looking for potential and applicants who do not meet the formal entry criteria may be considered if the course team judges the application demonstrates additional strengths or alternative evidence, for example related academic or work experience, the quality of the personal statement, a portfolio of practical work, a strong academic or professional reference, or a combination of these.

If you need some inspiration for your portfolio, you're welcome to attend our Portfolio preparation short course.

International

All non-UK applicants must meet our English Language requirements. For this course it is Academic IELTS of 6.0 overall, with no element below 5.5

Teaching and assessment

Teaching includes workshops, lectures, seminars, tutorials, visits and student-led projects. Assessment includes practice-based work, essays, research portfolios, presentations, reflective reports, student-led and collaborative projects, blogs, business planning, collaborative project diaries, storyboarding, prototyping, development of client briefs, and live briefs.

Guided independent study

When not attending timetabled sessions you will be expected to continue learning independently through self-study. This typically will involve reading journal articles and books, working on individual and group projects, undertaking preparing coursework assignments and presentations, and preparing for exams. Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the online virtual learning platform.

Academic support

Our academic support team here at Kingston University provides help in a range of areas.

Dedicated personal tutor

When you arrive, we'll introduce you to your personal tutor. This is the member of academic staff who will provide academic guidance, be a support throughout your time at Kingston and who will show you how to make the best use of all the help and resources that we offer at Kingston University.

Workload

24% of your time is spent in timetabled teaching and learning activity.

Type of teaching and learning

Year 1

Year 2

Year 3

Year 1
  • Scheduled teaching: 288 hours
  • Guided independent study: 1010 hours
  • Supervised project work: 36 hours
Year 2
  • Scheduled teaching: 288 hours
  • Guided independent study: 1010 hours
  • Supervised project work: 36 hours
Year 3
  • Scheduled teaching: 288 hours
  • Guided independent study: 1010 hours
  • Supervised project work: 36 hours

Assessment

Assessment typically comprises practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, portfolios and dissertation). The approximate percentage for how you will be assessed on this course is as follows, though depends to some extent on the optional modules you choose:

Type of assessment

Year 1

Year 2

Year 3

Year 1
  • Coursework: 100%
  • Practical: 0%
Year 2
  • Coursework: 80%
  • Practical: 20%
Year 3
  • Coursework: 80%
  • Practical: 20%

Feedback summary

We aim to provide feedback on assessments within 20 working days.

Your timetable

Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9am and 6pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

Class sizes

To give you an indication of class sizes, this course normally attracts 35 students and lecture sizes are normally 35. However this can vary by module and academic year.

Fees for this course

2021/22 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK), 'Islands' or 'International' student. In 2021/22 the fees for this course are:

 Fee category Amount
Home (UK students) £9,250*
International Year 1 (2021/22): £15,000
Year 2 (2022/23): £15,400
Year 3 (2023/24): £15,800

For courses with a sandwich year, the fee for the placement year can be viewed on the undergraduate fees table. The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body.

* For full time programmes of a duration of more than one academic year, the published fee is an annual fee, payable each year, for the duration of the programme. Your annual tuition fees cover your first attempt at all of the modules necessary to complete that academic year. A re-study of any modules will incur additional charges calculated by the number of credits. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full time taught International fees are subject to an annual increase and are published in advance for the full duration of the programme.

Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

2020/21 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK or EU), 'Islands' or 'International' student. In 2020/21 the fees for this course are:

 Fee category Amount
Home (UK and EU students) £9,250*
International Year 1 (2020/21): £14,600
Year 2 (2021/22): £15,000
Year 3 (2022/23): £15,450

For courses with a sandwich year, the fee for the placement year can be viewed on the undergraduate fees table. The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body.

* For full time programmes of a duration of more than one academic year, the published fee is an annual fee, payable each year, for the duration of the programme. Your annual tuition fees cover your first attempt at all of the modules necessary to complete that academic year. A re-study of any modules will incur additional charges calculated by the number of credits. Home/EU tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full time taught International fees are subject to an annual increase and are published in advance for the full duration of the programme.

Eligible UK and EU students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

Additional costs

Depending on the programme of study, there may be extra costs which are not covered by tuition fees, which students will need to consider when planning their studies.

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. Accommodation and living costs are not included in our fees. 

Text books

Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. You may prefer to, or be required to, buy your own copy of key textbooks.

Computer equipment

There are open-access networked computers available across the University, plus laptops available to loan. You may find it useful to have your own PC, laptop or tablet which you can use around campus and in halls of residences.

Free WIFI is available on each of the campuses.

Printing

In the majority of cases coursework can be submitted online. There may be instances when you will be required to submit work in a printed format. Printing and photocopying costs are not included in your tuition fees.

Travel

Travel costs are not included but we do have a free intersite bus service which links the campuses and halls of residence.

For this course you will be 

  • involved in processes of making, as means of exploration, experimentation, and understanding your practice, by using a diverse range of media and materials
  • required to purchase your own copy of books, for required reading
  • required to produce physical artefacts for assessment 
  • able to participate in optional study visits and/or field trips

However, over and above this you may incur extra costs associated with your studies, which you will need to plan for.

In order to help you budget, the information below indicates what activities and materials are not covered by your tuition fees: 

  • personal laptops and other personal devices 
  • personal copies of books 
  • optional study visits and field trips (and any associated visa costs)
  • printing costs
  • your own chosen materials and equipment
  • costs of participating at external events, exhibitions, performances etc.

The costs vary every year and with every student, according to the intentions for the type of work they wish to make. Attainment at assessment is not dependent upon the costs of materials chosen.

Note for EU students: UK withdrawal from the European Union

The Government has recently announced that new students from the European Union and Swiss Nationals starting their course after August 2021 will no longer be eligible for a student loan in England for Undergraduate or Postgraduate studies for 2021/22 academic year. This decision only applies to new EU students starting in 2021/22. If you are an existing/continuing EU student, you will continue to be funded until you graduate or withdraw from your course.

Need to know more?

Our undergraduate fees and funding section provides information and advice on money matters.

Facilities

You'll use our studio spaces and facilities to experiment and explore new ways to push the boundaries of projects and open discourse across disciplines. Collaborative and multi-disciplinary teamwork is actively encouraged between students, across faculty courses, international institutions and with industry.

Throughout the course, you'll be encouraged to explore and develop expertise in current design approaches, techniques, media, and application including branding, editorial, interactive design, packaging and 3D design, advertising, information design, digital moving image, sustainable and experiential design. Skills and techniques such as typography, photography, moving image, printmaking, rapid proto-typing, analysis and research, human factors, presentation, interactive and graphic software all support project work by helping realise solution-led ideas.

After you graduate

This degree prepares you for a career in art direction and advertising in creative enterprises such as fashion and media. Once you graduate, you will be ready to apply your commercial expertise to the creative industries, combining your understanding of art design and knowledge of commercial practices.

Changes to courses for 2020/21 due to Covid-19

Changes detailed here are for students who will be starting the course in September 2020.

Course information (changes for 2020 entry)

Composition of the course

We do not anticipate making any changes to the composition of the course, i.e. number of modules or credits in a year, as a result of the pandemic.

In order to safeguard our students' health and safety and to minimise the risk of disruption to their studies, the University has postponed all Study Abroad programmes for outgoing students in the first teaching block of 2020/21. The University will review this decision before the second teaching block and will take into account relevant government advice at that time.

Changes can be made to courses as part of normal enhancement processes in order to keep our courses up to date with current developments in that subject area and to provide a high quality student experience. Any such changes made to the composition of the course will be highlighted to students during the induction period.

Modules

We do not anticipate making any changes to module titles and summaries or to the availability of modules as a result of the pandemic.

Changes can be made to modules as part of normal enhancement processes in order to keep our courses up to date with current developments in that subject area and to provide a high quality student experience. Any such changes made to module titles and/or availability of modules will be highlighted to students during the induction period.

Length of course

We expect to deliver the course within the planned timescales to enable successful students to progress through and graduate from the course without delay.

In exceptional circumstances the sequence of learning and teaching activities may be changed, e.g. re-sequencing those modules that can be delivered more effectively under the current restrictions with those which would be more difficult to deliver, such as practical modules and placements.

If the current pandemic situation continues into the next academic year and beyond, the University may be unable to offer suitable placements which may then impact the length of the course. In these circumstances the University will provide students with appropriate alternative options and ensure that support will be available to them so that they are able to make informed choices.

Entry requirements (changes for 2020 entry)

We have not changed entry requirements as a result of the pandemic. However, the range of accepted alternatives have increased as has the way in which we select students, which now includes virtual interviews and online portfolios.

Entry requirements for international students

We have not changed entry requirements for international students as a result of the pandemic. However, in response to the pandemic, we now accept a much broader list of English language exams for entry to the course; the level of these exams remain the same.

Teaching (changes for 2020 entry)

Changes to the way the course will be delivered

Due to the current pandemic the course's teaching and learning activities will be delivered through both online and on-campus methods (blended learning) in 2020/21. In order to provide all students with a comparable on-campus experience, the University has committed to ensuring that all courses provide at least 30% of their teaching and learning activities on-campus.

While physical distancing measures remain in place, you will receive your learning and teaching via a blend of on-campus and on-line activities. Should your circumstances prevent your attendance at on-campus sessions, you will still be able to engage with your course in a way that allows you to progress. Where this is not possible, support will be available to consider what options are open to you.

Changes to teaching in the event of a further lockdown or adjustments in government advice

The University will continue to closely monitor government announcements and advice in relation to the current pandemic and, where required, will take any necessary action in order to comply with such advice.

In the event that a further lockdown is enforced the University will aim to deliver the course fully online. This may require some additional changes being made to planned teaching and learning activities, including assessments. The majority of our courses are prepared to be delivered fully online if the situation requires it. Where the quality of the student experience may be compromised significantly, or the course is unable to be delivered fully online, the University may need to suspend the delivery of that course until a time that it can be delivered appropriately. Students will be supported in these situations to ensure they are able to make the right choices for their particular circumstances.

In the event that the current social distancing restrictions are fully lifted and the University is able to resume normal delivery of teaching and learning activities, courses will assess whether it is in the students' interest to resume normal delivery. In some cases it may be better to continue and complete modules under the planned blended delivery mode.

Changes to the overall breakdown of scheduled teaching hours, placements and guided independent study hours for Year 1

Changes to the overall breakdown of scheduled teaching hours, placements and guided independent study hours will not be made as a result of the pandemic. However, it is possible that some adjustments might be made at module level, e.g. a few more scheduled activities, in order to help ensure student engagement with blended learning.

Any changes made to the overall breakdown of scheduled teaching hours, placements and guided independent study hours for Year 1 of the course will be highlighted to students during the induction period.

'Scheduled teaching' includes teaching that is online either live or recorded / on demand.

Timetable

Your individualised timetable for teaching block 1 (i.e. up to December 2020) should be available by the end of August. Timetables for teaching block 2 (i.e. from January 2021) will not be available until the autumn. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9am and 9pm. To accommodate smaller group sizes and social distancing, we will need to maximise the time available for teaching. This means, we may have to use Wednesday afternoons and enrichment week for additional teaching slots. Timetables for part-time students will depend on the modules selected.

Changes to class sizes

On campus class sizes will be smaller in line with social distancing measures. Online (synchronous) activities will be delivered via video conferencing apps that will enable a full range of class sizes to be used as appropriate.

Assessment (changes for 2020 entry)

Changes can be made to modules, including how they are assessed, as part of normal enhancement processes in order to keep our modules up to date with current developments in that subject area. Due to the current restrictions in place, i.e. social distancing, it is anticipated that many formal on-campus examinations, including practical examinations, will be replaced with alternative assessments which can be completed online. These changes will be considered and approved through the University's processes to ensure that student assessments will be able to demonstrate they have achieved the expected learning outcomes. The approval process will also assess whether the change impacts the status of any professional body accreditation the course benefits from.

Any changes to the overall methods of assessment for Year 1 of the course will be highlighted to students during the induction period.

Staff (changes for 2020 entry)

No changes are expected to the general level of experience or status of staff involved in delivering the course.

As a result of the social distancing restrictions in place, on-campus teaching activities may need to be split into smaller groups which may require the support of teaching assistants and student mentors, who will be managed by experienced staff.

Fees, funding and additional costs (changes for 2020 entry)

Tuition fees

There will be no changes to published tuition fees for 2020/21.

Additional costs (e.g. field trips, materials, equipment, etc.)

As a result of the blended delivery of courses in 2020/21, where a significant proportion of the teaching will be done online, students will need a personal laptop or computer and access to the internet to participate in online teaching and learning activities. Students who are able to travel will have access to computers on campus, however, it should be noted that access to on-campus facilities will be restricted due to social distancing requirements.

The University is considering how best to provide support to students who do not have access to suitable hardware and software requirements and access to the internet. Identifying students who require this type of support is an important milestone for the University in our journey to ensure equity of access while we continue to deliver our blended approach. Information about the support that will be available will be provided to students during the induction period.

Funding

There will be no changes to any existing University funding arrangements for 2020/21. Currently there are no indications from the UK government that there will be any changes to government funding arrangements.

Fees and funding for international students

There will be no changes to published tuition fees or funding arrangements specifically relating to international students for 2020/21.

Work placements and field trips (changes for 2020 entry)

Placements (including work and clinical placements) and field trips included as part of the course will go ahead as planned. However, to ensure students are able to gain maximum value from these activities, it may be necessary to reschedule them to later in the year, or to a different year when current restrictions have been lifted. We acknowledge that this year it may be more difficult for students to secure appropriate placements. In those situations, students will be guided and supported through the various options that will be available to them, including switching courses or interrupting their studies until a time when they can complete their placement.

Any proposed changes to placements or field trips would go through the University's agreed processes where the impact of the change will be carefully considered. Students will be advised of any changes that may become necessary and appropriate support will be available to guide them through the various options that may be available to them.

In the interest of the health and wellbeing of our students, the University will ensure that appropriate risk assessments are made before students are sent on a placement.

Courses which require placements or field trips to be completed in order to pass relevant modules will have contingency plans in place in the event that a placement or field trip cannot be completed due to another lockdown or more stringent social distancing measures.

Voluntary placements or field trips may be rescheduled, or, as a last resort, cancelled if it becomes difficult to deliver them and doing so is in the interest of the health and safety of our staff and students.

Award, qualification and accreditation (changes for 2020 entry)

Qualification

No changes will be made to the qualification awarded, e.g. BSc (Hons), as a result of the pandemic.

Changes can be made to courses, including the qualification awarded (although very rare), as part of normal enhancement processes in order to keep our courses up to date with current developments in that subject area. Any changes made to the qualification awarded for the course will be highlighted to students during the induction period.

Accreditation

During the pandemic, the University has been working closely with all its associated professional bodies to establish where flexibility/changes can be applied without undermining their professional standards. This will ensure that any changes made to courses which have professional, statutory or regulatory body (PSRB) accreditation do not negatively impact the accreditation status.

In the very exceptional circumstance that professional bodies do not agree with changes proposed, it may be necessary to defer relevant modules until those modules can be delivered as required. Students will be informed of this during the induction period and appropriately supported so that they can consider all options available to them.

Additional (changes for 2020 entry)

International students

International students should maintain awareness of the UK government's and their home country's government advice on possible travel restrictions. The University will closely monitor advice and guidance published by the UK government and assess its impact on our international students. Appropriate advice and guidance will be provided as and when required.

Students who are unable to attend on-campus learning and teaching activities

The University will ensure students who are unable to attend on-campus learning and teaching activities are able to effectively engage with their studies remotely. For certain courses an inability to attend on-campus learning and teaching activities may not be in the students best interest, as it may impede their chances of succeeding in the course or lead to them receiving a poor learning experience. In such cases students will be advised and guided through the various options available to them, such as deferring their studies until they can engage fully with the course.

Key information set

The scrolling banner(s) below display some key factual data about this course (including different course combinations or delivery modes of this course where relevant).