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  • Entrepreneurship and Innovation Management BSc (Hons)

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Entrepreneurship and Innovation Management BSc (Hons)

Why choose this course?

Our degree is ideal for students who are either looking to set up their own business or work as an innovation manager within a larger enterprise as an intrapreneur.

This course will provide you with key innovation and entrepreneurial skills. These include managing technological change and innovation, start-up creation and growth, the importance of innovation for rethinking management, business strategy, technological change and managerial challenges, entrepreneurship and globalisation.

You'll benefit from our close proximity to London which is a central hub of innovation and entrepreneurship. According to Innovation Cities Index (2015-16), London ranks as the most innovative city in the world.

Attendance UCAS code Year of entry
3 years full time N212 Clearing 2019
2020
4 years full time including foundation year N213 2020
Location Kingston Hill

What you will study

Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

Year 1

Year 2

Optional year

Final Year

In your first year you will become familiar with a wide range of entrepreneurship related concepts. You will be introduced to the concept of innovation management and how this is different from standard strategic management theories and practices. You'll gain an understanding of the main concepts and management tools for innovation activities within organisations - from small to large.

Core modules

Innovation Management

30 credits

Organisations with a strong, consistent and successful focus on managing innovation outperform their competitors in terms of growth and financial performance. Innovation management requires special knowledge and skills, which are different to standard strategic management theories and practices. This module introduces you to the main concepts and management tools for innovation activities within organisations - from small to large. The module develops a deep understanding of the role and relevance of innovation within all kinds of organisations and you are asked to identify critical issues, skills and knowledge needed to implement innovation activities or projects.
The module will use a combination of learning and teaching strategies, such as case studies and practical examples of latest examples of innovations. Within this module you are required to carry out a practical innovation audit within an established organisation, actively engaged in innovation.

Market Analysis and Big Data

30 credits

Effective market analysis is the starting point for any new venture. Accurate assessments of market size, value and of the scope for competitive advantage are required to determine new venture viability and to secure finance. This module introduces students to the principles of market analysis and provides them with an understanding of market analysis procedures. Effective market analysis is predicated on sourcing and interpreting data and the module introduces students to the types of data which are used in market analysis (primary and secondary). The use of big data as an enabler for data-driven decision making in entrepreneurial ventures is one of the most recent phenomena that is allowing start-ups to compete with large established firms. The sheer volume and variety of data available to today's ventures is daunting. This module will enable the students to learn about all aspects of big data: acquisition, storage and management, techniques for effective analysis of big data, and the application of big data to facilitate entrepreneurial decision making. Students will also learn about the issues arising from the highly temporal nature of big data; the velocity of change poses considerable challenges, in particular for data management and analysis.

Business Design Thinking I

30 credits

This module aims to give students the knowledge and understanding of creative and business behaviours necessary for developing a product/service and establishing an innovative multidisciplinary business enterprise. Students will work in teams to set up a business. Business mentors will be available to coach the teams. The module will enable students to understand the importance of using local and international networks to acquire the critical resources needed to create new ventures.

Business Design Thinking is taught in three consecutive modules (Business Design Thinking I, II & III). In Business Design Thinking I, students generate new business ideas through opportunity identification and problem framing. In Business Design Thinking II, students progress to concept development and test the portfolio of ideas generated during their first year of their studies. Finally, in Business Design Thinking III, students progress into the implementation of their selected and tested idea(s).

In Business Design Thinking I, students learn to identify problems, customer needs and business opportunities through the use of creativity and new ideas generation techniques such as brainstorming, scenario building, attribute listing, mind mapping and role playing. Students also exposed to various case studies of successful cases of structured ideation within a corporate environment.

 

Enterprise Finance and Accounting Principles

30 credits

This module focuses on the specific accounting and financial management issues that affect entrepreneurial and smaller enterprises. There are special legal and accounting requirements for smaller businesses as well as unique financing opportunities which are considered. By using industry tools to track the financial health of an enterprise, students will develop the necessary skills to budget and forecast as well as to track profitability and monitor cash flow, expenses and income. Their ability to apply theories and methodologies of cash management will be assessed using a written exam and an assignment that will require them to apply practical tools and techniques to real business situations. Formative feedback on their performance will be given in tutorials and lab-based sessions

In your second year you will develop the skills, knowledge and practical experience required to respond to the challenges involved in managing technological developments. You'll take a look at technologies which underpin solutions to the problems encountered by startup companies such as issues related to website design, web development and mobile app development.

Core modules

Operations and Project Management

30 credits

The module aims to enable students to develop the analytical skills necessary to make a positive contribution to issues concerning operations and project management, and describe the strategic contribution that effective operations and project management can play within organisations. Their ability to apply theories and methodologies of operations and project management will be assessed using two assignments that will require them to apply practical tools and techniques to real business situations. Formative feedback will be given in tutorials and lab-based sessions.

Leading and Managing Technological Developments I

30 credits

This module helps students to appreciate the central importance of technology in the development of business organisations, particularly start-ups. It aims to introduce students to the basic concepts in managing technological developments and it focuses on core issues related to website design, web development and mobile app development. It will also give students insight into how to leverage free open source tools for cost-effective product/service development. Students will gain strong theoretical knowledge of the above areas which they will be able to use in establishing and developing their start-ups. The module will also enable students to effectively communicate with IT engineers. The Leaning and Managing Technological Developments I module will allow students to build a foundation on which to develop specialist skills in software programming, web design and data analytics in Leading and Managing Technological Developments II module.

Entrepreneurship and Strategic Growth

30 credits

The potential for growth is a defining feature of entrepreneurial SME's. This module is concerned with the issues and decisions that the entrepreneur must consider in successfully managing the growth and development of a new venture. The module is designed to cover four broad and interrelated issues: a) the process of business growth of SMEs, b) barriers to business growth of firms; c) internal strategies for the growth of firms, and d) external strategies for the growth of SMEs. The module will draw on the literature on entrepreneurship to provide the basis for a critical understanding of the concepts and strategies for entrepreneurial venture growth and development.

Business Design Thinking II

30 credits

This module aims to give students the knowledge and understanding of creative and business behaviours necessary for developing a product/service and establishing an innovative multidisciplinary business enterprise. Students will work in teams to set up a business. Business mentors will be available to coach the teams. The module will enable students to understand the importance of using local and international networks to acquire the critical resources needed to create new ventures.

This module builds on Business Design Thinking I, where students generate new business ideas through opportunity identification and problem framing. In Business Design Thinking II, students progress to concept development and test the portfolio of ideas generated during their first year of their studies. The module is delivered in the Kingston Business Incubator.

The Business Design Thinking II module focuses on the core processes of testing and prototyping and their critical role in the successful commercialisation of ideas. It provides students with the knowledge necessary for developing a product/service and establishing and effectively testing the viability of the product/service through lean start-up methodology. Through prototyping, testing and experiments, students select one idea from their Ideas Portfolio (generated in the Business Design Thinking I module) to progress to implementation in the final year of their studies. Methods of testing and prototyping include stimulation, 3D printing and prototype design in a virtual environment. Students will also conduct market analysis to complement their decision to select a particular idea.

 

  • You have the option to take an additional year to study abroad or to undertake a year-long work placement (or even a mix of both).

In your final year you will implement your tested idea(s) by launching your own business and learn how to finance your ventures. You will develop an understanding of how venture capital funds, business angels and crowdfunding platforms work; how firms become investment ready, raise external finance and how they finally exit. You will understand the importance of using local and international networks to acquire the critical resources needed to create your new venture(s).

Core modules

Leading and Managing Technological Developments II

30 credits

This module builds on the level 5 module Leading and managing technological developments I. It aims to provide students with the skills, knowledge and practical experience required to respond to the challenges involved in managing technological developments. It focuses on technologies which underpin solutions to the problems encountered by start-up companies such as issues related to website design, web development and mobile app development. It will also give students insight into how to leverage free open source tools for cost-effective product/service development.

Students will apply the theoretical concepts developed at Level 5 in order to gain strong practical knowledge of the above areas which they will be able to use in establishing and developing their start-ups. The module will not only equip students with the necessary knowledge that will enable them to effectively communicate with IT engineers, but it will also allow them to complete basic technology related tasks such as website or app development using existing platforms. Specific software tools and technologies which were introduced at Level 5 will be leveraged at level 6 module.

 

Entrepreneurial Marketing

30 credits

Undertaking the practice of marketing in an entrepreneurial setting is profoundly different to marketing in established companies. Extremely fast pace of change, lack of resources and people, undeveloped markets and product development problems are just some of the challenges entrepreneurs face. This module will prepare students for developing and implementing successful innovative marketing strategies for their ventures.

The module will introduce students to core marketing concepts such as segmentation, targeting and positioning, which are as important to new ventures as they are to established companies. The principles of effective operational marketing will also be covered - pricing, distribution and marketing communications. Students will critically evaluate the role that brands play in delivering value to customers and competitive advantage to firms. The role and importance of sales is also closely examined. New tactics like growth hacking are revolutionizing how digital start-ups approach growth challenges. Therefore, a special emphasis will be on how digital technologies enable entrepreneurial marketing for new ventures.

 

Fundraising and Pitching

30 credits

Venture capital and Business Angel finance has been the driving force behind some of the most vibrant sectors of the economy. Companies famous for receiving venture capital or business angel funding early in their development include Apple, Microsoft, Google and Amazon. US and Western Europe no longer dominate the industry and emerging countries such as China, India and Russia are fast catching up. Recently, the explosion of Crowdfunding platforms has signalled a new era for the innovation finance industry. This module analyses all stages of the funding ladder for innovative companies, from Crowdfunding, Business Angels, Venture Capital, and Private Equity to IPO or M&A. It examines the main forms of innovation finance and the investment process; how private equity and venture capital funds, business angels and crowdfunding platforms work; how firms become investment ready, raise external finance and how to they finally exit. Students also learn about wider framework conditions that have a bearing on business innovation, including availability of finance for innovation, public policies and agencies promoting innovation.

Business Design Thinking III

30 credits

This module aims to give students the knowledge and understanding of creative and business behaviours necessary for developing a product/service and establishing an innovative multidisciplinary business enterprise. Students will work in teams to set up a business. Business mentors will be available to coach the teams. The module will enable students to understand the importance of using local and international networks to acquire the critical resources needed to create new ventures.

Business Design Thinking is taught in three consecutive modules (Business Design Thinking I, II & III). In Business Design Thinking I, students generate new business ideas through opportunity identification and problem framing. In Business Design Thinking II, students' progress to concept development and test the portfolio of ideas generated during their first year of their studies. Finally, in Business Design Thinking III, students' progress into the implementation of their selected and tested idea(s). All the occurrences of this module are delivered in the Kingston Business Incubator.

In Business Design Thinking III students will establish their own companies as individual founders or as part of a founding team. Business mentors will be available to coach the teams.

 

 

The information above reflects the currently intended course structure and module details. Updates may be made on an annual basis and revised details will be published through Programme Specifications ahead of each academic year. The regulations governing this course are available on our website. If we have insufficient numbers of students interested in an optional module, this may not be offered.

Foundation year - Business

If you would like to study this business degree at Kingston University but are not yet ready to join the first year of a BSc (Hons) course, you may want to consider studying this course with a foundation year.

Entry requirements

If you want to join us in 2019 through Clearing, please call us on 0800 0483 334 (or +44 020 8328 1149 if you are calling from outside the UK) and speak to our friendly and knowledgeable hotliners who will be able to provide information on available courses and will guide you through your options.

Please note the tariff information below is for 2020 entry only.

Typical Offer

  • 112 UCAS tariff points (to include at least two A-levels or equivalent qualifications)
  • BTEC Lvl3 National: Distinction, Merit, Merit (DMM).
  • Candidates are normally required to hold five GCSE subjects grades A*-C including Mathematics and English Language (or comparable numeric score under the newly reformed GCSE grading).

Additional requirements

Entry on to this course does not require an interview, entrance test, audition or portfolio

Alternative Routes

  • Mature applicants (21 years and older) will need to pass a QAA-approved Access to Higher Education Diploma in a relevant subject with 60 credits, minimum 45 credits at Level 3 including 21 at merit + GCSE English Language grade C + GCSE Maths grade C (or comparable numeric score under the newly reformed GCSE grading).
  • Applicants under 21 years will be considered on a case-by-case basis.

International

  • We welcome applications from International Applicants. Please view our standard entry requirements from your country
  • All non-UK applicants must meet our English Language requirements. For this course it is Academic IELTS of 6.0 overall, with no element below 5.5

Teaching and assessment

Timetabled teaching and learning on this course includes lectures, workshops in computer labs, small group tutorials and seminars.

Guided independent study

When not attending timetabled sessions, you will be expected to continue learning independently through self-study. This typically will involve reading journal articles and books, working on individual and group projects, undertaking preparing coursework assignments and presentations, and preparing for exams. Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the online virtual learning platform.

Academic support

Our academic support team here at Kingston University provides help in a range of areas.

Dedicated personal tutor

When you arrive, we'll introduce you to your personal tutor. This is the member of academic staff who will provide academic guidance, be a support throughout your time at Kingston and who will show you how to make the best use of all the help and resources that we offer at Kingston University. 

Your workload

Year 1

Year 2

Final year

Year 1
  • Scheduled teaching
  • Guided independent study
Year 2
  • Scheduled teaching
  • Guided independent study
Final year
  • Scheduled teaching
  • Guided independent study

 

  • Year 1 - 22% of your time is spent in timetabled teaching and learning activity
  • Year 2 - 22% of your time is spent in timetabled teaching and learning activity
  • Final year - 22% of your time is spent in timetabled teaching and learning activity.

Contact hours may vary depending on your modules

How you will be assessed

Assessment typically comprises exams (eg test or exam), practical (eg presentations, performance) and coursework (eg essays, reports, self-assessment, portfolios, dissertation). The approximate percentage for how you will be assessed on this course is as follows, though depends to some extent on the optional modules you choose:

Year 1

Year 2

Final year

Year 1
  • Coursework
  • Practical
  • Exam
Year 2
  • Coursework
  • Practical: 5%
  • Exam: 0%
Final year
  • Coursework
  • Practical
  • Exam

Feedback summary

We aim to provide feedback on assessments within 20 working days.

Your timetable

Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm. For undergraduate students Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

Class sizes

To give you an indication of class sizes, this course normally attracts 20 students and lecture sizes are normally 15-20. However this can vary by module and academic year.

Who teaches this course?

You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on this course. The team includes senior academics and professional practitioners with industry experience. Student academic mentors also provide support during certain tutorials / seminars, under the supervision of the module leader.

The following group of staff members are currently involved in the delivery of different elements of this course. This pool is subject to change at any time within the academic year.

Course fees and funding

2019/20 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK or EU), 'Islands' or 'International' student. In 2019/20 the fees for this course are:

 Fee category  Amount
Home (UK and EU students) Foundation: £7,800
£9,250*
International Foundation: £12,700
Year 1 (2019/20): £12,700
Year 2 (2020/21): £13,100
Year 3 (2021/22): £13,500
Islands (Channel Islands and Isle of Man) To be confirmed by the Island Authorities

* These fees are annual and may increase in line with inflation each year subject to the results of the Teaching Excellence Framework (TEF).

Eligible UK and EU students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

Additional course costs

Depending on the programme of study, there may be extra costs which are not covered by tuition fees, which students will need to consider when planning their studies.

Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services. Accommodation and living costs are not included in our fees. 

Where a course has additional expenses, we make every effort to highlight them. These may include optional field trips, materials (e.g. art, design, engineering), security checks such as DBS, uniforms, specialist clothing or professional memberships.

Text books

Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. You may prefer to, or be required to, buy your own copy of key textbooks.

Computer equipment

There are open-access networked computers available across the University, plus laptops available to loan. You may find it useful to have your own PC, laptop or tablet which you can use around campus and in halls of residences.

Free wifi is available on each of the campuses.

Printing

In the majority of cases coursework can be submitted online. There may be instances when you will be required to submit work in a printed format. Printing and photocopying costs are not included in your tuition fees.

Travel

Travel costs are not included but we do have a free intersite bus service which links the campuses and halls of residence.

Note for EU students: UK withdrawal from the European Union

EU students starting a programme in the 2019/20 academic year will be charged the same fees as those who began in 2018/19 (subject to any annual increase in accordance with the applicable terms and conditions and the Kingston University fees schedule).

They will also be able to access the same financial support for the duration of their course as students who began in 2018/19, even if their degree concludes after the UK's exit from the EU.

No assurances have yet been made regarding 2020/21 and beyond. Updates will be published here as soon as they become available.

2020/21 fees for this course

The tuition fee you pay depends on whether you are assessed as a 'Home' (UK or EU), 'Islands' or 'International' student. In 2020/21 the fees for this course are:

 Fee category Amount
Home (UK and EU students)

Foundation year: £9,250
£9,250*

International

Foundation year: £13,100
Year 1 (2020/21): £13,100 
Year 2 (2021/22): £13,500
Year 3 (2022/23): £13,900

* These fees are annual and may increase in line with inflation each year subject to the results of the Teaching Excellence Framework (TEF). Eligible UK and EU students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.

After you graduate

You'll graduate with key skills, ready to create your own business or work as an innovation manager or a manager of business change.

Key information set

The scrolling banner(s) below display some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

Undergraduate study
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