The BRAINS Lab
Transforming behavioural research for a better digital future.
The BRAINS Lab
The 'Behavioural Research Analytics In Neurotechnological Systems' (BRAINS) Lab, is a nationally leading research and innovation facility that pioneers the application of human sciences expertise in next-generation technology development.
Through cutting-edge research partnerships, The BRAINS Lab provides behavioural analytics and user experience insights to help define an ethical, inclusive and sustainable digital future.
Innovative research methods and tools
We deliver novel leading-edge mixed methods research using psycho-physiological data from a range of biosensors.
Biosensors can provide objective measurements of psycho-physiological parameters such as heart rate, skin conductance, EEG (electroencephalogram), and eye movement. These metrics offer insights into pre-cognitive states to augment qualitative methods such as self-reporting, reducing the impact of biases. Incorporating different biosensors in behavioural analytics research can provide a more comprehensive and nuanced understanding of users experience by offering objective, real-time, and contextual insights that complement traditional research methods.
Our multidisciplinary research expertise can provide you with bespoke research design methods, ethical clearance, research grade findings, and data security and privacy for a variety of emerging technologies including XR experiences, AI and gaming, IoT services and future networks.
The BRAINS Lab launch
Hear from our academics and delivery partners as they talk about the innovative research being conducted in the BRAINS Lab.
Meet the team
Our experts in behavioural design, user experience research and next-generation technologies are the driving force behind The BRAINS Lab.
Our facilities
The BRAINS Lab team’s work has immense potential for application across various fields, particularly in education and healthcare. Meeting this exceptional team at Kingston University is highly recommended!
Get in touch
Want to find out more about The BRAINS Lab?
Please contact us via email.
Staff
If you are a member of staff interested in making use of this facility for your research or your teaching, or if you are interested in learning more about behavioural research analytics, behavioural science and human-centred design research, please send us an email.
Students
If you are interested in participating in studies conducted by researchers, you can register your details on our participant panel.