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Digital Business BSc(Hons)

Attendance UCAS code/apply Year of entry
3 years full time N195 2019
4 years full time including foundation year N196 2019

Why choose this course?

If you're technologically savvy with a strong interest in business, this innovative new course is for you.

The course has been developed in response to the industry-wide need for graduates who have digital technological skills, advanced business acumen and can tackle problem-solving with a rational analytical approach.

During your studies you'll learn how to use information technology, web solutions and reasoned analysis to develop business solutions in today's technology-dependant business environment.

The course blends the fields of data analytics and digital technologies with an understanding of key business functions so you'll graduate with skills in both of these high-demand areas.

You'll also have the opportunity to gain additional qualifications whilst studying the course, such as PRINCE2 for project management or Bloomberg Market Concepts for financial analysis and solutions.

Find out more about this course from the video below:

What you will study

In year 1 you'll study an introduction to business analytics where you'll learn to analyse data using mathematical techniques and information technology to improve businesses decision-making. You'll also become familiar with how information in IT systems can be standardised, linked and interact with modern-day business.

In year 2 you'll look at finance solutions for business. On this module, you'll have access to our dedicated Bloomberg Trading room completely designed to give you the experience of working in a fast-paced professional environment. You'll use our industry standard software packages to access real-time financial data, developing the technical skills that are widely used in the financial industry. The module also introduces topics in finance that include portfolio management, trading strategies and stock valuation. You'll finish this module having gained an additional qualification - the Bloomberg Market Concept (BMC) certificate.

Other modules in year two include Digital Project Management where you'll work on an individual project to gain the PRINCE2 foundation examination.

In year 3 there's a big focus on putting what you've learnt into practice ensuring you're prepared for the world of work. In the module Strategy, Management and Consultancy, you'll learn about the role of a consultant in modern-day business. You'll develop your management skills, knowledge and experience by undertaking a live project for an external client. This project will emphasise the importance of blending business, people and technology issues when analysing problem situations to support businesses to gain a competitive advantage. You'll work in groups for the consultancy project and present this to the external client.

Foundation year

If you are thinking of returning to education after a break you could apply for our foundation year course. This course will provide you with the academic and transferable skills you need to study an undergraduate degree in business subjects. At Kingston these include Business Management, International Business, Marketing & Advertising, Digital Business and Accounting & Finance.

Throughout the year-long course, you can study a range of these subjects, allowing you to get a better idea of which ones you prefer. It'll guide you in the direction of a business degree that you're particularly interested in. The foundation year will develop your independent study skills and help you to better understand your academic ability, a potential career path and how to develop the skills that employers look for in graduates.

Module listing

Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

Year 1 (Level 4)

  • This module is an introduction to business analytics, where data is analysed using appropriate mathematical techniques with the aid of information technology, with the aim of improving decision-making. It therefore involves the mutually dependent topics of mathematics and information technology. That is, these days one would not use the mathematics involved in analytics to solve a business problem without the aid of information technology, and equally importantly one cannot efficiently or effectively use information technology without mathematics. The module will be delivered using a learning-by-doing approach. The students will be required to design and create models using information technology to solve business-related problems.

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  • This module is an introduction to the use of information technology in digital business. There are many different combinations of hardware, application software and connectivity solutions and students will be introduced to these different computing environments. There is an emphasis on the significance of representing data clearly and concisely; the importance in the use of standards; and the ways in which IT is used to support modern business practices.

    Understanding how information in IT systems can be standardised, linked and interact is a critical area in modern day business and is an integral part of the module. Teaching will be via a practical approach based in laboratory sessions and will be supported by online materials.

     

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  • This module introduces Digital Business students to theories and practices of business organisations. The internal structures and relations of businesses are covered as well as their interactions with the external economic, legal, social and technological environments. Explanations are offered of how the organisation of businesses is shaped by a) the behaviour of individual, groups and organizations and b) by the external influences of markets, industries and the macroeconomic environment. Special attention is given to the impact digital technologies are having on the structure and operation of businesses, markets and industries. In the module students engage in activities that enable them to develop their academic and other relevant skills, which can be applied throughout their time at university and taken into their future work and organisations.

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  • This module provides students with an introduction to the core concepts of marketing, providing a foundation upon which to apply these concepts in the context of digital business. While underpinned by the theoretical principles and practices in marketing, the module emphasises the role that digital media plays in marketing and provides students with an overview of digital marketing concepts and the importance of integration across digital and traditional channels. The module is delivered using a combination of lectures, in-class exercises, workshops and case studies, enabling students to apply theoretical knowledge to real marketing situations. Students are expected to prepare work prior to participation in the scheduled sessions.

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Year 2 (Level 5)

  • This module is designed to provide students with the latest techniques to analyse and manage financial data. Students will use the dedicated Bloomberg dealing room and software packages to access real-time financial data. They will develop technical skills that are widely used in the financial industry. The module also introduces topics in finance that include: portfolio management, trading strategies and stock valuation. Teaching consists of traditional lectures, and also lab sessions where hands-on practical exercises are provided. The module is assessed via the Bloomberg Market Concept (BMC) certificate and two courseworks where students are required to construct and manage financial solutions for a specific period.

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  • The module aims to enable students to develop the analytical skills necessary to make a positive contribution to digital project management (DPM) and describe the strategic contribution that effective DPM to support businesses in gaining a competitive advantage. Student ability to work collaboratively online in a digital environment and apply theories and methodologies of DPM will be assessed via an individual project and the PRINCE2 foundation examination. This requires students to apply practical tools and techniques to real business situations via employer projects.

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  • This module is designed to equip students with an advanced set of analytical and technical tools, including inferential data analysis, optimisation, prediction and simulation, to effectively manage and support business decision-making. The module builds upon the skills gained during the first year and develops students' abilities for problem analysis, model building, application, and evaluation. Students will develop and extend their technical skills to reflect those required in the workplace. Teaching will be via a mixture of lectures and tutorials based around lab sessions and make use of online software, materials and assessment

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  • This module introduces the principles of Information Architecture (IA), equipping students with the knowledge, skills and technologies required to design a typical information architecture solution. Students will gain experience in designing and implementing a prototype solution; understand the difference between mobile and web applications; learn about the importance of modelling data using tight, loose and social classification systems; and the way that navigation and search have changed the ways that information is used.

    The sessions will be interactive and include a mix of teacher-led learning, problem-solving, and student-led learning.

     

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Year 3 (Level 6)

  • This module is designed to introduce students to the latest techniques in data analytics from a business perspective. It aims to make students familiar with, and proficient in applying, the fundamental principles of data visualisation and "data mining" (discovering patterns within data), which are essential skills for data scientists and data analysts working in the modern world. A particular emphasis will be placed on developing student's ability to identify the key features and factors influencing businesses' Key Performance Indicators (KPIs) in the context of large datasets, using appropriate software tools. Furthermore, the students will develop their communication skills and will be able to present their findings visually in a format suitable to be understood by people who may have had rather less training in scientific fields (managers, financial sponsors/clients, accountants, politicians or policy makers, the general public).

    The module will be taught in a very practical way using an example driven approach to present applications of the theory, and subsequently interpretation and communication of the outcomes in a range of business contexts such as, but not limited to banking, car manufacturing, sales and healthcare. These have broad application in a range of careers and enhance the employability of graduates.

     

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  • This module introduces a changing landscape of enterprise information architecture through practical work engaging with typical components and business processes. This will also involve studying the changes with commoditisation of IT and Cloud-based services. Other topics include business process management and the trend towards service oriented architecture. These form an important link between business strategy and IT and they will be covered through practical hands-on experience. The module thus provides an important foundation and background for employability especially in IT consultancy.

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  • This module introduces students to the management of strategy via a systems engineering approach in organisations, highlighting the important role of the consultant. Models from the strategic management literature are applied within practical settings in order to relate theory to practice. Students are provided with an opportunity to develop their management skills, knowledge and experience by undertaking a live project for an external client. This activity emphasises the importance of the user experience by blending business, people and technology issues when analysing problem situations to support businesses to gain a competitive advantage. This module is aimed at students who want to work in a contemporary business-based role using information technology, agile methods, web solutions and reasoned analysis to generate and develop business solutions in today's technology-dependant business environment. The module is assessed by the group consultancy project (40%), a client presentation (20%) and an individual report (40%) with supporting materials on Canvas.

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  • This module offers students the opportunity to reflect on working within the digital industries, either using a period of work experience, live client work through their programme, or a short internship, as the basis to develop their self-awareness and future employability. The module develops students' ability to critically engage with key contemporary issues within the digital work environment, such as ethics, corporate social responsibility and changing management cultures, and contextualise their own experience to become life-long learners prepared to enter the graduate employment market.

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You will have the opportunity to study a foreign language, free of charge, during your time at the University on a not-for-credit basis as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

Most of our undergraduate courses support studying or working abroad through the University's Study Abroad or Erasmus programme.

Find out more about where you can study abroad:

If you are considering studying abroad, read what our students say about their experiences.

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The scrolling banner(s) below display some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

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Admissions team

*5p per minute from a BT landline. Call charges from other providers may vary.

Location

This course is taught at Kingston Business School

View Kingston Business School on our Google Maps
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