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Posted Wednesday 13 May 2015
The University is forging new relationships with people aged 60 and over who studied at Kingston. Picture: John Birdsall/REX_Shutterstock.Legacy marketing - when a university gets in touch with its alumni with the aim of encouraging them to remember their alma mater in their wills - is an increasingly important aspect of higher education fundraising. Following in the footsteps of charities, for which legacies have long been a major income stream, universities have begun to step up their communication with potential will donors.
The biggest challenge of legacy marketing is to design activity that will prompt alumni to include their former universities in their wills and then to identify ways to measure the impact of this activity. Kingston University has this year taken an original approach to addressing this. The resulting campaign has been a huge success, more than doubling the number of known legacies to the University. The initiative has also been shortlisted for an Institute of Fundraising 2015 National Fundraising Award in the category of best legacy campaign....
Posted Friday 8 May 2015
Stefan is now working on two sequels to Bitter Sixteen, which he hopes will be published during the next two years.A novel about a teenage superhero, which won Kingston University graduate Stefan Mohamed a Dylan Thomas award in 2010, has now been published and is already creating ripples with The Times naming it ‘Children's Book of the Week'.
Stefan picked up the Sony Reader prize for unpublished writers for his novel Bitter Sixteen in the year he graduated. It was later turned in to an eBook and is now available in paperback format, produced by Salt Publishing....
Posted Wednesday 1 April 2015
Inspired by the catwalk show at Kingston University's London Fashion Week show, the graduate recruitment team at law firm Clifford Chance commissioned MA Fashion students to come up with a fresh new look for their ‘graduate hoodie' design.
Thirty students took part in a sponsored project to capture the spirit and essence of the Clifford Chance brand in a new sweatshirt design for their 2015 intake of graduate recruits.
The brief was to produce three ranges of six designs. A ‘concept range', pushing the boundaries of the design process; a ‘diffusion range' distilling ideas into a marketable store ready product and an ‘off the shelf' range that could be manufactured by Clifford Chance for a £25 per unit cost.
Eleven finalists exhibited at a showcase event on the 30th floor of Clifford Chance's Canary Wharf building on Friday - to an audience of over 200 members of the Clifford Chance community, from senior partners through to trainees.
The winning designs were decided via a vote which took place on the Clifford Chance UK graduate Facebook page with Marjade Roniet and Nikki Diep's proposals garnering the highest number of votes. Marjade's designs will be used to create a new line of merchandise that will be available accross the entire Clifford Chance firm and Nikki's design will be used primarily for the 2015/16 Graduate Marketing Campaign.
Kingston Fashion have been working to secure corporate sponsorship for their programmes, exploring the university's alumni links to unlock new funding opportunities. "It's been a great project for the students to work on, they have excelled in many ways," says course director Andrew Ibi. "These kind of creative, professional industry projects are important for our 'sponsorship' portfolio."
Laura Yeates, a Kingston University Business graduate, and Head of Graduate Talent at Clifford Chance said "We are delighted with the execution of the project and the results exceeded all initial expectations. The students were professional, engaged and understood the commercial brief."
Posted Friday 27 March 2015
A new suite of short courses from Kingston Writing School aims to give writers, of all levels of experience, the impetus to showcase their skills and hone their ideas within a supportive teaching environment. Have you always wanted to get started on your first novel or book for children? Or are you already writing and want to discover new creative techniques to refine your style?
The Writing School at Kingston University provides an open, vibrant community of outstanding writers, journalists, and publishing experts engaged with talented students and an exciting range of academics, writers in residence and guests.
Find out more about each specific course:
The new short courses aim to get you started in creative writing, perfect your TV or film script or develop your writing for children. Enjoy a ‘transformative life writing' retreat and craft your personal or family story; or even fasten your seatbelt for a kamikaze 30 days, learn on the fly, and write a novel in a month!
Find out more about short writing courses at Kingston University.
Posted Monday 16 March 2015
The gap in attainment between BME (Black and Minority Ethnic) and other students has been a long-standing concern across the whole higher education sector. However, Kingston University is now about to play a key role in addressing this important national issue.
Following a recommendation by the Vice-Chancellor and, with the endorsement of the University's Board of Governors on 4 March 2015, Kingston University will now continue to build on work undertaken over the past three years. Led by the Deputy Vice-Chancellor (Education), the University will introduce initiatives that aim to ensure students from BME backgrounds get the very most out of their time at university, achieve their full potential, and leave with great prospects.
Kingston University aims to lead nationally and will focus its efforts to improve institutional processes, enhance knowledge and skills, and better support its diverse range of students.
The decision is based on a several key factors:
• Across the UK, BME students are less likely to achieve their potential when compared to white students even where entry qualifications and subjects studied are identical.
• The University has a majority of BME students and wants to ensure all students realise their full potential.
• There is a need to address a complex range of influences. Only some factors relate to students' circumstances (e.g. many live at home, have caring responsibilities, need to work to support themselves), which distracts from their ability to learn and study. Other factors relate to the way a higher education institution behaves, such as ensuring there is a climate which is welcoming to all students and a curriculum which is relevant to all student experiences.
As a result the University has now adopted:
1. The reduction of the BME attainment gap as an institutional KPI.
2. A value-added score system, as used in the Guardian league tables, as the key metric.
3. An Achievement Plan containing key initiatives that improve the institution, knowledge and skills, and student outcomes.
The Vice-Chancellor of Kingston University, Professor Julius Weinberg, said: "By adopting this approach, Kingston University is seeking to further identify the main issues and then take steps to ensure all students achieve their full potential. Our initial focus will be on disseminating clear accurate data, supporting those courses with the largest attainment gap, increasing understanding of diversity and cultural differences, as well as offering support to ensure the curriculum is inclusive and relevant."
The Deputy Vice-Chancellor (Education), Professor Lesley-Jane Eales-Reynolds, said: "We are making it a key priority to ensure that the University offers all students an equal opportunity to succeed. We know from research that BME students often have less self-confidence than white students and so we have introduced some key opportunities that we know make a difference.
"For example our Student Associate Programme has shown that 92.9% of those BME students who engage with it progress in their studies, whilst only 77.9% of those who do not engage, progress. Also, our Student Leadership Project run by student services showed a progression rate of 88% for BME students who engaged, and only 79% for those who did not. All of these opportunities are designed to build self-confidence and develop the skills that are valued by employers and are likely to make students succeed in their assessments."
Find out more about equality, diversity and inclusion at Kingston University
Posted Thursday 5 March 2015
Kingston University students and academics flew to South Africa for a two-week field course that saw them actively involved in the lives of locals in different locations. This included working with the residents of Village Heights - an impoverished informal settlement on the outskirts of Cape Town.
Working with the community and with landscape architects and representatives from the Cape Town municipality the students cleared land to create a community garden, shifting 250 bags of household waste, concrete blocks, old mattresses and rubber tyres. Village Heights inhabitants often build their homes with corrugated iron, offcuts of wood, polythene and other found materials. They even created benches, chairs and a see-saw from the debris. The organic compost for the garden was funded by the carbon credits the students bought to offset the carbon footprint caused by their trip.
The School of Geography, Geology and the Environment were invited to Village Heights through links Kingston University lecturers had built with the Cape Town municipality over several years. This trip gives students a unique opportunity to work with locals and debate development issues in a real-life context while learning more about the challenges facing residents while outside of a classroom setting.
The students all study the Development Geographies module, which introduces critical issues of development including resource management, poverty, exclusion, inequality, natural hazards, gender and conflict. The ethos behind the trip was think critically to make a difference. Different days focused on different issues such as socio-spatial inequality, legacies of apartheid, rural development and eco-tourism, carbon-neutral agricultural and ecological conservation strategies and land management challenges.
Posted Friday 13 February 2015
Kingston Business School's full-time MBA has been ranked 43 out of 200 in the latest QS Fulltime MBA rankings of business schools across Europe. The survey asks international employers to select the schools from which they consider hiring MBA graduates. This information is combined with the QS Intelligence Unit survey of academics from all over the world each year to produce the final ranking.
Employers returning data in the European section included companies from the finance, technology and consulting sectors including Google, Bloomberg, PWC, Microsoft, Deutsche Bank, AXA and more. Experienced HR and line managers from each company are asked a series of questions about MBA recruitment in the previous and the forthcoming year. They are then asked to list, unprompted, the international schools from which they have recently attempted to recruit MBAs.
This is the first year that Kingston University has been included in this ranking. Recent improvements to the MBA programme include a renewed focus on the global nature of business, offering students opportunities to study modules in both Berlin and Moscow, and the introduction of a dedicated MBA careers coach and an MBA Careers Week.
Most recently, Kingston Business School has partnered with the prestigious Boston University in the USA to offer postgraduates a high-quality, international education leading to a dual degree from the two institutions. Kingston Business School's international collaborations include delivering the Kingston MBA with a partner in Moscow - the Russian Presidential Academy of the National Economy and Public Administration. This MBA has been ranked number one in Russia several times.
Ron Tuninga, dean of the Faculty of Business and Law welcomed the new ranking, saying that it was a tremendous achievement for the Business School and highly deserved; "We now rank more highly than some well-known schools on the continent such as Vlerick School of Business in Belgium." Chris Bristow, director of the MBA programmes, said: "It is a tribute both to the teaching team and the excellent MBA participants who join us from far and wide to make this a truly international, transformational programme".
Posted Tuesday 20 January 2015
James Cracknell talks to students about achieving goalsMulti-gold winning medallist James Cracknell gave an inspirational speech at his recent visit to Kingston University – talking to students about his road to Olympic and World Championship success and the challenges he has faced since.
James had an illustrious international rowing career, winning two Olympic gold medals and six gold medals in the World Championships. He is also well known for his endurance feats. In 2006 he rowed across the Atlantic Ocean with Ben Fogal, which he says taught him a lot about how to approach challenges....